Background

Informationwhich

case

it

may

exaggerate

some

aspect

of

aproduct

by

appealing

to

the

purchaser"s

image

ofhimself.

Advertising

is

carried

out

by

the

press(70%-75%),by

television

and

radio

(20%-25%),and

on

buses

,in

cinemas

,and

at

the

pointof

sale

.The

industry

in

the

UK

and

USA

is

largelyin

the

hands

of

the

advertising

agencies

,whichwork

closely

with

their

clients

researching

,

copy-writing

,and

producing

the

advertisements

as

wellas

booking

space

in

the

press

and

time

forbroadcasting.第四頁，共一百三十八頁。Introductionpublic

so

as

to

promote

the

sales

andturnover.

Like

it

or

not,

theadvertisement

will

continue

to

be

part

ofour

daily

life.

We

can"t

simply

avoidseeing

one

wherever

we

go

andwhatever

we

do.

Living

with

it

may

be

abest

alternative

existing

now.第六頁，共一百三十八頁。Language

Points第七頁，共一百三十八頁。1.

feature:以…為特色，是…特色；表演，刊登，展出，介紹The

novel

features

the

rural

life

in

a

smallEnglish

village

in

the

19th

century.This

film

features

a

new

British

actress

.第八頁，共一百三十八頁。1.

feature:以…為特色，是…特色；表演，刊登，展出，介紹晝夜服務(wù)是這家店的特色Round-the-clock

service

features

this

store.這家店以晝夜服務(wù)為特色This

store

features

round-the-clock

service.第九頁，共一百三十八頁。1.

feature:以…為特色，是…特色；表演，刊登，展出，介紹This

art

gallery

features

North

Americanart.這家藝術(shù)館展出北美藝術(shù)。第十頁，共一百三十八頁。1.

feature:以…為特色，是…特色；表演，刊登，展出，介紹今天的報紙登了一篇關(guān)于健康的文章Today’s

newspaper

features

anarticle

about

health.第十一頁，共一百三十八頁。Clifton

Webb克里夫頓·韋伯11

,11

1889

–10

,13

1966

U.S.A.actor,

opera

singerand

dancer第十二頁，共一百三十八頁。Clifton

Webb,Webb

co-star

inthe

1944

thrillerLaura

(20thCentury

Fox

)Hewas

an

instant

hitand

he

receivedAcademy

Awardnominations.第十三頁，共一百三十八頁。作為演員的電影作品(數(shù)量：21)美國影史百部佳片AFI"s

100

Years,

100

Thrills:

America"s

MostHeart-Pounding

Movies

-------

(2001)Satan

Never

Sleeps

-------

(1962)Holiday

for

Lovers

-------

(1959)The

Remarkable

Mr.

Penny

packer

-------(1959)愛琴海奪寶記Boy

on

a

Dolphin-------(1957)Clifton

Webb電影作品列表：(22

部)第十四頁，共一百三十八頁。冒充者，諜海浮尸The

Man

Who

Never

Was

-------

(1956)Woman"s

World

-------

(1954)泉水中的三枚硬幣/羅馬之戀Three

Coins

in

the

Fountain

-------

(1954)鐵達(dá)尼郵輪沉浸記/泰坦尼克號沉沒記

Titanic-------(1953)Mister

Scoutmaster

-------

(1953)春光花月Stars

and

Stripes

Forever

-------

(1952)Dreamboat

-------

(1952)Clifton

Webb電影作品列表：(22部)第十五頁，共一百三十八頁。Clifton

Webb電影作品列表：(22

部)Mr.

Belvedere

Rings

the

Bell

-------

(1951)Elopement

-------

(1951)For

Heaven"s

Sake

-------

(1950)父親大人Cheaper

by

the

Dozen-------

(1950)校園長春樹Mr.

Belvedere

Goes

to

College

-------

(1949)妙人奇遇Sitting

Pretty-------(1948)剃刀邊緣The

Razor"s

Edge-------(1946)死角The

Dark

Corner-------(1946)羅娜秘記Laura-------(1944)第十六頁，共一百三十八頁。作為其他職員的電影作品(數(shù)量：1)校園長春樹Mr.Belvedere

Goes

to

College-------

(1949)第十七頁，共一百三十八頁。"The

man

in

the

Hathaway

shirt"“哈撒韋”襯衫Hathaway

shirtand

ever-mysterious

eye-patch,

1953第十八頁，共一百三十八頁。"The

man

in

the

Hathaway

shirt"1951年，一家小制衣廠老板F.Hathaway登門找大衛(wèi)?歐格威幫忙。大衛(wèi)?歐格威在攝影棚里看到一個黑色眼罩，而產(chǎn)生“戴黑色眼罩的男人”的廣告創(chuàng)意，為產(chǎn)品增添了神秘感。第十九頁，共一百三十八頁。"The

man

in

the

Hathaway

shirt"他用200萬元表現(xiàn)襯衫高檔，18種穿這種襯衫的人物形象，模特兒由

BaronWrange扮演,分別出現(xiàn)在各種背景畫面上,指揮樂團(tuán)、演奏雙簧管、畫畫、擊劍、駕游艇以及玩牌。第二十頁，共一百三十八頁。"The

man

in

the

Hathaway

shirt"在當(dāng)時，一位英俊的男士戴上眼罩給人以浪漫、獨(dú)特的感覺。哈撒韋襯衫終于在默默無聞

116年以后，在數(shù)月之內(nèi)名噪全國，美國人最后終于開始體認(rèn)到第二十一頁，共一百三十八頁。"The

man

in

the

Hathaway

shirt"穿一件大量生產(chǎn)的廉價襯衫毀壞形象，實(shí)在是一件愚蠢的事，“哈撒韋”襯衫就日漸流行了它耐穿，為顧客定制，不惜工本的“舒適”剪裁，下擺很長，可深入你的

褲腰。第二十二頁，共一百三十八頁。"The

man

in

the

Hathaway

shirt"紐扣是使用珍珠母作成，非常大，

男子氣?？p紉高

雅，用世界最有名的布匹?！肮鲰f”襯衫是緬因州的小城渥特威的一個小公司的手藝人所縫制的。他們老老少少的在那里工作了已整整114年。第二十三頁，共一百三十八頁。Outrage復(fù)合詞out＋rageWord

for

Band

6n.①義憤，憤慨；②暴行，駭人聽聞【常用搭配】an

outrage

against/on/upon

sth.eg.對正義的嚴(yán)重?fù)p害an

outrage

against

justicevt.激起…的義憤，激怒（常用于被動語態(tài)）eg.物價大幅上漲的消息一公布他們義憤填膺。They

were

outraged

by

the

announcement

ofmassive

price

increase.第二十四頁，共一百三十八頁。B.

outlawD.

outbreakWord

for

Band

6When

he

heard

the

news

that

hisresearch

was

stolen

by

a

colleague,he

reacted

with

a

sense

of

.A.

outlookCC..outrage當(dāng)他獲悉他的研究成果被一個同事剽竊的消息他義憤填膺第二十五頁，共一百三十八頁。2.

There

is

no

accident

about

this.This

is

not

something

that

just

occurswithout

any

cause.第二十六頁，共一百三十八頁。Symbolist

poetry

and

painting象征主義者認(rèn)為藝術(shù)所應(yīng)表達(dá)的不是

現(xiàn)實(shí)生活，而是意識所不能達(dá)到的超時間、超空間，超物質(zhì)、超感覺的“另一世界”，通過景物來暗示另一世界。作家所要闡述

的不是現(xiàn)實(shí)的客觀世界，而是個人主觀的

內(nèi)心世界。第二十七頁，共一百三十八頁。Symbolist

painting《自畫像與拉琴的死神》勃克林187275×61厘米，藏于國立普魯士文化遺產(chǎn)博物館第二十八頁，共一百三十八頁。Symbolist

poetry

and

OmarKhayyam歐瑪爾·海亞姆（1048－1122，(又譯獲默·伽亞漠)波斯哲理詩人。每首四行詩共四句。一、二、四行協(xié)韻，從形式上看與我國絕句十分相似。《魯拜集》，《柔巴依集》。第二十九頁，共一百三十八頁。Symbolist

poetry

and

OmarKhayyam天堂不過是欲望滿足的幻景，地獄是火烤靈魂在暗中的投影。我們這么晚才從暗中浮現(xiàn)，這么早又要向暗里消隱。第三十頁，共一百三十八頁。Symbolist

poetry

and

OmarKhayyam最初的泥團(tuán)捏出了最后一個人，最初播的是最后收成的種；最后結(jié)帳的黎明將讀到的，在最初創(chuàng)世的早晨已經(jīng)寫成。第三十一頁，共一百三十八頁。Symbolist

poetry

and

OmarKhayyam我們來去匆匆的宇宙，上不見淵源，下不見盡頭，沒有人能說清楚，我們自何方而來，向何方而走？第三十二頁，共一百三十八頁。Symbolist

poetry

and

OmarKhayyam第廿九首“柔巴依”不知什么是根由、哪里是源頭，就像是流水，無奈地流進(jìn)宇宙；不知哪里是盡頭、也不再逗留，我像是風(fēng)兒，無奈地吹過沙丘。第三十三頁，共一百三十八頁。3.

…the

sorry

scheme

of

things

asthey

are

is

forever

being

remoldednearer

to

the

heart"s

desire....the

sad

stories

as

they

are

invented

areoften

revised

so

as

to

suit

the

taste

ofthe

audience.(So

is

the

advertisement.)第三十四頁，共一百三十八頁。3.

…the

sorry

scheme

of

things

asthey

are

is

forever

being

remoldednearer

to

the

heart"s

desire.事物的令人悲傷的格局事實(shí)上永遠(yuǎn)是按照心靈的愿望鑄造的。第三十五頁，共一百三十八頁。4.

get

into

the

habit

of:become

used

to

doing

sthIris

got

into

the

habit

of

checking

hermail

box

when

she

got

home

every

day.He

got

into

the

habit

of

turning

to

liquorwhen

depressed.第三十六頁，共一百三十八頁。psychiatricPsychiatristn.精神病醫(yī)師，精神病學(xué)家Word

for

Band

6第三十七頁，共一百三十八頁。LUCKYSTRIKE英美煙草公司“Smoke

aLucky

to

feelyour

LEVEL

boot!”“點(diǎn)燃Lucky（幸運(yùn)）牌香煙，享受最佳感覺！”第三十八頁，共一百三十八頁。LUCKYSTRIKE英美煙草公司擁有超過300個著名品牌，包括好彩（LuckyStrike）、555、健牌（肯特KENT）、希爾頓（Hilton）、總督（Viceroy）、登喜路（Dunhill）、金邊臣（Benson&Hedges）、摩爾（More）等等（其實(shí)北京人熟悉的“都寶”就是英美在中國合資生產(chǎn)）。全球十億成年吸煙者中，每七個人就有一位選擇英美煙草的產(chǎn)品。第三十九頁，共一百三十八頁。綠色清涼版本的LuckyStrike1917年的好彩的女性吸煙運(yùn)動廣告第四十頁，共一百三十八頁。1940年版本的LuckyStrike第四十一頁，共一百三十八頁。早年的一些宣傳海報第四十二頁，共一百三十八頁。早年的一些宣傳海報第四十三頁，共一百三十八頁。5.

have

a

way

of:have

a

method

,style

or

manner

of

doingsth;

succeed

in

doing

sthFrank

has

his

way

of

getting

things

done.Margo

always

has

a

way

of

getting

whatshe

desires.第四十四頁，共一百三十八頁。hold

together:vt./vi.可分開用remain

united使…連接/團(tuán)結(jié)/結(jié)合在一起，使…成一體The

Russells

always

hold

together

in

timeof

crisis.Crisis

always

hold

the

Russells

together.The

bodywork

of

the

car

can

hardly

holdtogether.Phrase

for

Band

6

and

Our

Exam第四十五頁，共一百三十八頁。clann.宗族，家族clan與tribe都有“族”的意思，如何區(qū)分？clan強(qiáng)調(diào)“姓氏，家庭”tribe強(qiáng)調(diào)“部落，種族”Word

for

Band

6第四十六頁，共一百三十八頁。mysticn.神秘主義者adj.神秘的，玄妙的；神秘主義者的Wordfor

Band

6第四十七頁，共一百三十八頁。communaladj.公共的，集體的，共有的Wordfor

Band

6第四十八頁，共一百三十八頁。7.

communal

participation:getting

involved

or

taking

part

in

a

groupcollectively第四十九頁，共一百三十八頁。8.

a

sense

of

mystic

communion:a

feeling

of

becoming

a

member

of

agroup

in

which

all

the

people

have

acommon

belief第五十頁，共一百三十八頁。verdictn.①裁定；②定論，判斷性意見Very(真實(shí))+dict(言論)Wordfor

Band

6eg.predict

預(yù)言contradict與…發(fā)生矛盾第五十一頁，共一百三十八頁。9.

associate

in

the

minds

with:join

together

or

connect

(ideas)in

themindDarwin

is

always

associated

with

thetheory

of

revolution

.In

some

cultures,

owl

is

associated

withevil

spirit

or

misfortune.第五十二頁，共一百三十八頁。Wordfor

Band

6hygienen.衛(wèi)生，保健學(xué)dental

hygiene口腔衛(wèi)生domestic

hygiene家庭衛(wèi)生第五十三頁，共一百三十八頁。Wordfor

Band

6hygienen.衛(wèi)生，保健學(xué)personal

hygiene個人衛(wèi)生environment

hygiene環(huán)境衛(wèi)生food

hygiene食品衛(wèi)生第五十四頁，共一百三十八頁。Word

for

Band

6hygienen.衛(wèi)生，保健學(xué)mental

hygiene心理衛(wèi)生physical

hygiene生理衛(wèi)生第五十五頁，共一百三十八頁。grotesqueadj.①怪誕的，荒誕不經(jīng)的，荒唐的②奇形怪狀的，奇異的，丑陋的n.

形狀怪誕的圖案，怪人，怪物Word

for

Band

6第五十六頁，共一百三十八頁。Thanks

toprep.多虧…由于…Phrase

for

Band

6第五十七頁，共一百三十八頁。10.

hook-up:connection

or

linkThe

hook-up

between

BBC

and

Australiantelevision

is

done

by

satellite

.第五十八頁，共一百三十八頁。the

Medici

family：美第奇家族，15~18世紀(jì)統(tǒng)治佛羅倫薩和托斯卡納的意大利家族。他們通過經(jīng)商和辦銀行成為豪富，與歐洲許多豪門聯(lián)姻，共出了3個教皇和2個法國皇后。但亦經(jīng)歷了3次放逐（1433~1434，1494~1512，1527~1530）。由于他們對藝術(shù)的保護(hù)，佛羅倫薩成為歐洲文化的博物館。第五十九頁，共一百三十八頁。the

Medici

family：第六十頁，共一百三十八頁。第六十一頁，共一百三十八頁。第六十二頁，共一百三十八頁。11.

art

dealer:person

engaged

in

commercial

purchasesor

sales

of

artistic

works第六十三頁，共一百三十八頁。Moulin

Rouge第六十四頁，共一百三十八頁。Moulin

Rouge第六十五頁，共一百三十八頁。turnovern.①營業(yè)額，成交量②人員調(diào)整，人員更替率Word

for

Band

6第六十六頁，共一百三十八頁。12.

a

case

in

point:an

example

which

is

relevant

to

thematter

being

discussed第六十七頁，共一百三十八頁。13.

symptoms

of

virtue

or

beauty:signs

that

show

high

quality

or

beauty第六十八頁，共一百三十八頁。14.

creep

into:不知不覺到來，漸漸產(chǎn)生/出現(xiàn)come

into

gradually,

unconsciouslyConfidence

and

power

of

thought

anddecision

grew

dim

,and

fear

crept

intoour

hearts.第六十九頁，共一百三十八頁。15.

in

effect:in

fact;

practically;

actually;

for

allpractical

purposeThe

house

with

all

its

contents

is,

ineffect

,crushed

into

a

lump

of

debris.The

themes

of

the

two

books

are,

ineffect,

identical.第七十頁，共一百三十八頁。16.

turn

our

faces

away

from:evade;

avoid;

escape

from第七十一頁，共一百三十八頁。17.

display

advertising:visual

advertising圖文廣告第七十二頁，共一百三十八頁。Hold

backhinder,

restrain,

or

prevent

the

progressor

development

of妨礙Phrase

for

Band

6第七十三頁，共一百三十八頁。stuntn.①驚險動作，特技，特技表演。②噱頭，引人注意的舉動eg.

stunt-manWord

for

Band

6vt.阻礙…正常發(fā)育，使…停止發(fā)展

eg.小孩抽煙會妨礙發(fā)育。If

a

child

smokes

cigarette,

it

can

stunthis

growth.電影替身第七十四頁，共一百三十八頁。hitchvt.①免費(fèi)搭(車旅行)②(用繩、鉤等)系住，拴住，鉤住③(up)急速提起(或拉起)vi.免費(fèi)搭車旅行n.①故障，障礙②急提，急拉【常用搭配】get

hitched=be

hitched

up結(jié)婚hitch

up拉起(坐時把膝部褲管稍向上拉，以保持褲線挺直)without

a

hitch毫無障礙，順利無阻Wordfor

Band

6第七十五頁，共一百三十八頁。Word

for

Band

6contrivevt.①謀劃，策劃②設(shè)法做到③設(shè)計，想出【用法】加名詞；加不定式eg.她不知怎的設(shè)法弄到了音樂會門票。Somehow

she

contrived

to

get

thetickets

for

the

concert.第七十六頁，共一百三十八頁。18.

a

storm

of

orders:a

sudden

burst

of

orders

;a

good

numberof

orders

at

the

same

tune.第七十七頁，共一百三十八頁。extractvt.①取出，抽出，拔出②提取，提煉，榨?、郢@得，索?、苷?，抄錄n.①摘錄，選段②提出物，精華，汁【常用搭配】extract

sth.From

sb./sth.從…中拔出，從…中提煉出Wordfor

Band

6第七十八頁，共一百三十八頁。Wordfor

Band

6extracteg.

The

police

finally

extracted

theinformation

after

hours

of

questioning.警方經(jīng)數(shù)小時盤問終于套得這一情報。第七十九頁，共一百三十八頁。extractIt

is

not

hard

for

us

to

oil

from

shale.A.

contractC.

withdrawWord

for

Band

6從頁巖中提取石油并不困難。B.

compressD.D.extract第八十頁，共一百三十八頁。19.be

likened

to:be

compared

toLove

is

often

likened

to

a

journey.(liken

love

to

a

journey)Advertising

is

likened

to

an

abstract

art.(liken

advertising

to

an

abstract

art)第八十一頁，共一百三十八頁。anthropologyanthropologistn.人類學(xué)家，人類學(xué)者Word

for

Band

6第八十二頁，共一百三十八頁。20.social

and

psychologicallandscape:an

overall

picture

of

the

social

conditionand

people"s

way

of

thinking第八十三頁，共一百三十八頁。Word

for

Band

6mergevt.合并merge

(together)merge

A

with

Bmerge

A

and

B

(together)我們可以把兩家小公司合并成一個大企業(yè)。We

can

merge

two

small

businesses(together)

into

a

larger

one.第八十四頁，共一百三十八頁。Word

for

Band

6mergevi.逐漸消失，或變成另一種事物。

merge(into

sth.)暮色蒙蒙，逐漸一片漆黑Twilight

merged

into

total

darkness..第八十五頁，共一百三十八頁。mergemingle;

mix;

blendWord

for

Band

6第八十六頁，共一百三十八頁。21.

in

stitches

of

laughter:laughing

uncontrollably捧腹大笑，忍俊不禁The

story

had

us

in

stitches

of

laughter.The

audience

were

in

stitches

of

laughterwhen

a

comic

show

was

performed

onstage.第八十七頁，共一百三十八頁。Go

aboutset

to

work

at開始著手（工作）；忙于做『不用于被動語態(tài)』Phrase

for

Band

6第八十八頁，共一百三十八頁。22.The

reason

this

does

not

happen

inot

that…barrage

of

appeals

that

wgo

about

our

business,

"

as

we

say.The

reason

why

we

do

not

laugh

so

hard

isnot

that

we

are

unaffected

by

thesefantastic

appeals

to

our

passion,

but

that

wehave

become

so

weak

and

insensitive,surrounded

by

a

good

number

of

appealsconvincing

us

that

we

are

busy

with

ourbusiness

as

we

usually

say.第八十九頁，共一百三十八頁。The

reason

this

does

nothappen

is

not

that…barrage

ofappeals

that

we

go

about

ourbusiness,

"

as

we

say.become

hardened

to:

be

less

sensitive

toharden

into:

turn

into

(fixed

form)第九十頁，共一百三十八頁。The

reason

this

does

nothappen

is

not

that…barrage

ofappeals

that

we

go

about

ourbusiness,

"

as

we

say.He

became

hardened

to

the

criticismaround

him.We

should

resolutely

break

withconventional

rules

and

regulations

thathave

outlived

their

usefulness

andhardened

into

dogmas.第九十一頁，共一百三十八頁。throbvi.①有節(jié)奏的震動，有規(guī)律地顫動②（急速強(qiáng)烈的）跳動，搏動n.有節(jié)奏的震動，跳動，搏動Word

for

Band

6第九十二頁，共一百三十八頁。Word

for

Band

6Reel（roll的同源異體詞）n.卷軸，卷筒，卷盤vt.卷，繞vi.①搖搖晃晃的移動，蹣跚②眩暈，發(fā)昏消防員放出水龍帶The

fireman

reeled

the

hosepipe

out.第九十三頁，共一百三十八頁。Word

for

Band

6Reel（roll的同源異體詞）【考綱短語】reel

off一口氣說，重復(fù)克萊爾一口氣報出了他邀請來參加聚會的所有人的名字。Clare

reeled

off

a

list

of

all

the

peopleshe’d

invited

to

the

party.第九十四頁，共一百三十八頁。Wordfor

Band

6stimulusn.①促進(jìn)(因素)②刺激(物)vt.stimulate刺激adj.stimulating刺激的【固定搭配】stimulus

to

sth.“對…的刺激”光是植物生長的促進(jìn)因素。Light

is

a

stimulus

to

growth

in

plants.第九十五頁，共一百三十八頁。stimulusDrink

coffee

when

you

are

sleepy.

It’s

agood

and

will

help

keep

you

awake.B.

attachmentD.

liquidWordfor

Band

6困了就喝咖啡。因?yàn)榭Х饶艽碳つ?，使你保持清醒。A.

stimulusCA..source第九十六頁，共一百三十八頁。dispense

with:manage

without;

get

rid

ofShe

is

not

confident

enough

to

dispensewith

the

support

and

assistance

from

herfriends.Formality

is

something

to

dispense

within

such

informal

circumstances.Our

handshake

dispensed

with

the

needfor

a

contract.Phrase

for

Band

6

and

Our

Exam第九十七頁，共一百三十八頁。mingle

withvt.使混合，使相混vi.①混合起來，相混合②相交往，相往來A

sincere

apology

mingled

with

a

senseof

guilt

was

readily

accepted.A

painful

memory

mingled

with

theterrible

nightmare

almost

broke

her

intopieces.Word

for

Band

6

and

Our

Exam第九十八頁，共一百三十八頁。24.mingle

with

2001年1月第53題Now

the

cheers

and

applause

in

asingle

sustained

roar.B.

concentratedD.

permeatedWord

for

Band

6

and

Our

ExamAA..mingledC.

assembled現(xiàn)在歡呼聲與掌聲會合成了一股持續(xù)的喊聲。第九十九頁，共一百三十八頁。25.bring

sth

into

focus

:cause

sth

to

be

the

center

of

attentionThe

necessity

of

locating

a

factory

formass

production

was

brought

into

focusat

the

meeting.The

protection

of

the

environment

hasbeen

brought

into

focus

by

the

severityof

the

pollution

in

the

locality.Bring

an

issue

into

focus.第一百頁，共一百三十八頁。As

a

rulein

most

cases,

usually,

normallyPhrase

for

Band

6第一百零一頁，共一百三十八頁。snobbismSnobn.①勢利的人②自命不凡的人，自以為有學(xué)問的人。Word

for

Band

6第一百零二頁，共一百三十八頁。bureaucracyn.①官僚主義，官僚作風(fēng)②政府機(jī)構(gòu)，官僚指“官僚，政府官員”時是集合名詞，是總稱；指一個個官僚時則用bureaucrat,例如：He

is

a

bureaucrat.他是一個官僚。Wordfor

Band

6第一百零三頁，共一百三十八頁。Conform六級高頻詞vi.(to/with)①遵守，適應(yīng)，順從②相似，一致，符合【常用搭配】conform

with與…相符合conform

to遵從，與…一致Word

for

Band

6第一百零四頁，共一百三十八頁。E-mail

is

a

convenient

highly

democraticinformal

medium

for

conveying

messages

that

well

to

human

needs.B.

reflectsD.

satisfiedWordfor

Band

6Conform2000年6月第63題作為一種高度大眾化的非正式媒介，電子郵件傳播信息十分方便，非常適合人們的需要。A.

adheresCC..conforms第一百零五頁，共一百三十八頁。All

the

students

have

to

to

the

rules

andregulations

of

the

school.A.

confirmC.

confineB.

confrontD.

conformWord

for

Band

6Conform2001年1月第54題第一百零六頁，共一百三十八頁。Always

check

before

you

buy

that

your

child’stoy

the

official

safety

standardA.

caters

toC.

correlate

toWord

for

Band

6Conform

練習(xí)題買玩具時要檢查一下是否達(dá)到了國家安全標(biāo)準(zhǔn)。BB..conforms

toD.

concedes

to第一百零八頁，共一百三十八頁。I.

Comprehension

of

the

Text

i.1.

A2.B3.C4.A5.A6.C7.B8.A9.B10.B第一百一十頁，共一百三十八頁。I.

Comprehension

of

the

Text

ii.1.The

ad

may

not

be

a

masterpiece

ofartistic

work

like

those

in

the

art

gallery,but

it

is

an

art

in

the

sense

that

it

makesuse

of

all

the

artistic

techniques

and

works

perfectly

in

the

market

place.第一百一十一頁，共一百三十八頁。I.

Comprehension

of

the

Text

ii.2.

Both

have

the

magical

power

and

themodern

advertising

employs

all

thetechniques

of

symbolist

art.第一百一十二頁，共一百三十八頁。I.

Comprehension

of

the

Text

ii.3.

People

are

so

attracted

by

variouskinds

of

ads

that

they

seem

to

live

in

theillusions

created

by

the

ads

whichpromise

them

a

life

they

dream

about.第一百一十三頁，共一百三十八頁。I.

Comprehension

of

the

Text

ii.4.

Like

the

totemistic

institution

in

whichtotem

societies

were

held

together

by

atotemic

symbol

,people

using

the

same

brand

of

commodities

are

bound

into

aninstitution

by

ads

which

purposely

set

upnational

brand

and

totems

for

communalparticipation.第一百一十四頁，共一百三十八頁。I.

Comprehension

of

the

Text

ii.5.

Ads

make

people

believe

that

usingwell-known

brands

gives

one

a

feeling

ofbe-

longing

to

an

institution

in

which

heactively

participates

,thus

strengtheningone"s

sense

of

mystic

communion.第一百一十五頁，共一百三十八頁。I.

Comprehension

of

the

Text

ii.7.

The

layout-and-design

man

for

an

admight

be

a

great

artist

but

nobody

woulddiscover

it

because

people

are

ashamedof

their

own

commercial

activities

andrefuse

to

admit

there

exists

any

beautyor

virtue.第一百一十七頁，共一百三十八頁。I.

Comprehension

of

the

Text

ii.8.

Advertisements

represent

investmentof

a

large

amount

in

that

they

createappetites

and

stir

impulses

in

a

vastreader

mass.

That"s

why

they

have

to

becareful

contrived

to

appeal

to

the

readermass.第一百一十八頁，共一百三十八頁。I.

Comprehension

of

the

Text

ii.10.

The

purpose

of

the

ad

is

to

attractpeople"s

attention

and

its

magic

powercan

be

felt

by

those

who

do

not

study

itcarefully

.When

an

ad

is

located

amongothers

it

appears

quite

normal

and

servesits

purpose-However

when

it

is

isolated

itseems

funny

and

sometimes

absurd

.第一百二十頁，共一百三十八頁。I.

Comprehension

of

the

Text

ii.11.

Fashions

can

be

regarded

as

thepopular

substitute

for

art

and

can

beadopted

as

a

kind

of

stimulant

to

stirimpulses

in

the

vast

reader

mass

.In

thissense

it

is

regard-

ed

as

the

lifeblood

ofadvertising.第一百二十一頁，共一百三十八頁。I.

Comprehension

of

the

Text

ii.12.To

be

in

fashion

one

has

to

have

cash.To

be

successful

one

has

to

be

up-to-date

like

everyone

around

you-Thus

,success

requires

the

ability

to

possess

alarge

amount

of

ready

money

to

stay

infashion.第一百二十二頁，共一百三十八頁。III.

Vocabulary1.

conform3.

appeal5.

communal7.

dispense9.

outraged2.

genius4.

throbbing6.

merge8.

scheme10.

supplant11.

reinforced

12.

contrived第一百二十三頁，共一百三十八頁。III.

Vocabulary14.

possession16.

likened18.

reputed20.

oratory22.

inconsolable24.

irrational13.

mingled15.

unabashed17.

grotesque19.

nourished21.

undermined23.

glorified25.

weird第一百二十四頁，共一百三十八頁。III.

Cloze1.habit4.place2.promised5.works7.communal

8.feeling3.techniques6.appeal9.notion10.industry

11.connection

12.turnover15.establish18.potential13.goes16.cost19.geared14.surveys17.alone20.word第一百二十五頁，共一百三十八頁。IV.

TranslationLots

of

people

pretend

that

they

never

readadvertisements,

but

this

claim

is

hardlybelievable.

It

is

almost

impossible

not

to

readadvertisements

these

days.

Just

think

what

funthey

often

provide!

Imagine

what

a

bus

andrailway

station

would

be

like

withoutadvertisements?

Would

you

enjoy

gazinghelplessly

at

a

blank

wall

while

waiting

for

a

busor

train?

Would

you

like

to

read

a

daily

paperclosely-printed

with

columns

of

news?第一百二十六頁，共一百三十八頁。IV.

TranslationA

cheerful,

witty

advertisement

makes

such

adifference

to

a

drab

wall

or

newspaper-We

must

notforget,

either,

that

advertising

makes

a

positivecontribution

to

our

pockets.

Newspapers,

radio

ortelevision

stations

could

not

subsist

without

thissource

of

revenue

.The

fact

that

we

pay

so

little

forour

daily

paper,

or

can

enjoy

so

many

pro