NeteasecloudmusicMadebybeckAnyreferenceA、APP

SelectreasonB、TheuserexperiencefactorC、SuccessfulproductelementsD、conclusionA、APPSelectreason1、AwardIn2014：【

China'stoptenmobileInternetapplications】【

Baidumobile2014outstandingvisualdesign】In2015：Thesixthgoldmousedigitalcompetition：【Themostdigitalmarketinginnovativebrand】【Thebestmobilemarketingmedia】【

Cross-mediaintegrationcategory】【Socialmarketingclasssilvermedal】IndustryrecognitionIn2013：The11thChinainternationalInternetcultureexpo【Thebestplatformformobilemusictotheclient】

evaluation

From:appleAppStoreandbaiduapplicationcenterDifferentfrom:threeapplicationmarketNeteasecloudmusicandQQmusic,whodoyousupport?6177人5559人voting

：618人＞VsAproductanalysisdimensions:userexperiencefactorTheproducttargetsandstrategicneedsuser?。?！1>heargoodtimes2>productpositioning:tobuildChina'slargestmobilemusiccommunityandopenplatform,formingauniqueuser-centeredmusicecosystem.Solateintothemusicmarket：——from

Neteasemusicseniordirectorwanglei1,thebossmusiccomplex;

2,tocompletethelayoutofthemobileInternetfield;

3,socialcommonweal,vision,dream;Productpositioning：1,thelayoutofthemobileInternetinthefieldofentertainment;

2,throughtheneteasecloudmusictobreakthroughthesocialdomain;B、

Rangelayer:thefunctionalspecificationandcontentrequirements1>2>3>4>5>4、Thepresentationlayer:thesenseofdesignC、

Productanalysisdimension2:successfulproductelementsMeettheneedsofusers1>

PersonalizedrecommendationHowtosticktotheuser?2>

Highqualitycomments3>StarsorfamousDJrecommendedsonglist4>

ActivemusiccommunityandfriendsD

、conclusionNeteasecloudmusichavingauniquestyleofUIinterface,thefunctionoftheinnovationpoints,theuserexperienceanduniquedesignofdigitalmarketingtoolsandsoonevery