關(guān)于《全國(guó)廣播電視大學(xué)英語(yǔ)專(zhuān)業(yè)學(xué)生優(yōu)秀項(xiàng)目設(shè)計(jì)（商務(wù)方向）評(píng)選》的幾個(gè)問(wèn)題2006年10月于福建邵武關(guān)于《全國(guó)廣播電視大學(xué)英語(yǔ)專(zhuān)業(yè)學(xué)生優(yōu)秀項(xiàng)目設(shè)計(jì)（商務(wù)方向）評(píng)選》的幾個(gè)問(wèn)題評(píng)選的總體情況回顧課程的性質(zhì)和目的要求回顧對(duì)商務(wù)項(xiàng)目設(shè)計(jì)書(shū)的要求推薦設(shè)計(jì)書(shū)的優(yōu)點(diǎn)存在的問(wèn)題幾點(diǎn)建議評(píng)選的總體情況一等獎(jiǎng)一名，二等獎(jiǎng)三名，三等獎(jiǎng)六名，優(yōu)秀獎(jiǎng)十六名。比上次抽查的情況有明顯進(jìn)步。各有所長(zhǎng)，綜合評(píng)比，相對(duì)平衡。重點(diǎn)看最后的定稿，由于教師修改的度有所不同，因此排在前面的學(xué)生實(shí)際水平不一定比后面的高。回顧成績(jī)?cè)u(píng)定標(biāo)準(zhǔn)核心小組座談：5%顧客狀況分析：5%SWOT分析：10%項(xiàng)目實(shí)施流程圖：5%項(xiàng)目框架圖：10%風(fēng)險(xiǎn)分析：5%項(xiàng)目計(jì)劃書(shū)：60%回顧對(duì)最后文本的要求l

它大體應(yīng)包括：附信、封面、摘要、介紹、正文、預(yù)算、申請(qǐng)人資歷與經(jīng)驗(yàn)、附錄等部分。正文是其中的重點(diǎn)。但附信和摘要也很重要。附錄可包括項(xiàng)目涉及過(guò)程中的階段成果和素材，如調(diào)查會(huì)記錄等。推薦設(shè)計(jì)書(shū)的優(yōu)點(diǎn)選題新穎與本職工作相關(guān)摘要清晰圖表設(shè)計(jì)吸引人語(yǔ)言得當(dāng)、正確教師輔導(dǎo)和修改認(rèn)真檔案材料齊全與本職工作相關(guān)蝦飼料—水產(chǎn)飼料公司單證制作培訓(xùn)中心—銀行港口鐵路擴(kuò)展—集裝箱碼頭漢語(yǔ)培訓(xùn)中心—培訓(xùn)中心南方電大普遍在商務(wù)方向的項(xiàng)目設(shè)計(jì)比較好。摘要清晰ExampleOne：Duckfeed：highcostandlowsellingpriceShrimpfeed:lowcostandhighsellingpriceWhentheproductionlineiscompleted,itcanproduce3tonsofshrimpfeedperhour.Theannualproductioncapacityis12,000tons.Theinvestmentis4millionRMByuan,AllthefundswillbeborrowedfromC&BGroupCo.Ltd.,takingtheshrimpfeedequipmentasthecollateral.Repaymentofcapitalandinterestwillbe272,000yuanperyear.Therepaymentperiodwillbefifteenyears.摘要清晰ExampleTwo:OnWeGoEnglishTrainingCenterwillbesetupinChenghaiDistrictandChaoyangDistrict,Shantou,toofferflexiblestylesofteachingbyateamofnative-speakingandnon-nativespeakingEnglishlanguageteachingprofessionals.Itwilloccupy1,000squaremetersindowntownChenghaiDistrictandChaoyangDistrictrespectively.Theprojectwillallowustogainarevenueof1,440,000yuanandaprofitof180,000yuaninthefirstyearaftertheplanisaccomplished.Thesefigureswillberaisedby15%inthenexttwoyears.Thetotalinvestmentoftheprojectis600,000yuan.

語(yǔ)言得當(dāng)正確Example：WeplantosetupOnWeGoEnglishTrainingCenterinChenghaiDistrictandChaoyangDistrict,Shantouwithinthreemonths,offeringflexiblestylesofteachingbyEnglishlanguageteachingprofessionals,bothChineseandEnglishnativespeakers.ThebusinessgoalofthecenteristoprovidetrainingincommunicativeEnglish.Therearefourreasonstolaunchthistrainingcenter.First,astheworldisbecomingaglobalvillage,English,asaninternationallanguage,isincreasinglyimportant.Inaddition,China’saccessiontotheWTOandBeijing’ssuccessinbiddingforthe2008OlympicshavealsoboostedtheenthusiasmofleaningEnglishinthecountry.

語(yǔ)言得當(dāng)正確Example(cont’d)Second,therearesomanyindustrialcompaniesandhouseholdworkshopsexportingtheirproductstoforeigncountriesinChenghaiDistrictandChaoyangDistrict.AccordingtotheShantouHumanResourcesWebsite,thedemandforforeigntradeprofessionalswithgoodEnglishproficiencyinthesetwodistrictsisover20,000,muchmorethanthesupply.Third,thereisonlyonelanguagetrainingcenterinChenghaiDistrict,whileinChaoyangDistrict,thereisnone.Lastbutnottheleast,vocationalEnglishtrainingisanewlyemergingmarketofferingthepotentialforagoodreturnofthecapital.教師輔導(dǎo)和修改認(rèn)真內(nèi)容，文字，建議。Youroutlinelooksgreat!Youhavealreadydonealotofwork.Itisimportanttobeveryclearastowhatyourprojectis.Iknowfromyour“Discussion”sheetthatyouareexpandingthefeedline,butinyoursummaryyouwillhavetomakeitclearwhetheryouareaddinganotherlineinthisoldbuildingoryouareshuttingdownanddoingarenovation.Ifyouareusinganoldbuildingandequipment,didyouhavetobuyitordiditbelongtoyourcompany?Ifyouhavetoshutdowntorenovatetheexistingplant,thisisalsoafinancialcostthatmustbeconsidered.存在問(wèn)題程序不夠規(guī)范“借用”較多語(yǔ)言質(zhì)量問(wèn)題內(nèi)容方面的問(wèn)題教師指導(dǎo)力度程序不夠規(guī)范Coveringletter不齊全；教師評(píng)語(yǔ)和輔導(dǎo)記錄有的有后補(bǔ)的跡象；報(bào)送材料的項(xiàng)目不一致；各校對(duì)答辯要求不一致，一般都很簡(jiǎn)單；有的答辯記錄只記錄了問(wèn)題，沒(méi)有記錄學(xué)生的回答?！敖栌谩陛^多不少選題與教材比較接近；因此文字也與教材比較接近；SMART（specific,measurable,agreed,realistic,time-bound)分析“借用”課文。內(nèi)容方面的問(wèn)題

缺coveringletter；SWOT分析不夠詳細(xì)；內(nèi)容前后矛盾；