CarrefourShiShengStoreOct.2001家樂福公司歷史HistoryofCarrefour

成立家樂福SAEstablishmentofCarrefourSA

法國inFrance

第一家2500平方米的超市Fisthypermarketwith2500m

巴黎附近nearParis

家樂福標志的產生CarrefourofCarrefourlogo

第一家11000平方米的超市FirstHypermarketwith11000m

里昂附近nearLyon195919631966CarrefourShiShengStoreOct.2001家樂福公司歷史HistoryofCarrefour

家樂福進入股票市場IntroductionintotheStockExchangeMarker

在西班牙開設第一家分店FirstStoreinSpain

在巴西開設第一家分店FirstCarrefourinBrazil

家樂福政策產生FirstCarrefourPolicy

在阿根廷開設第一家分店CarrefourinArgentina

產生印有家樂福品牌的產品LaunchingofCarrefourBrandproducts

197019731975197919821985CarrefourShiShengStoreOct.2001家樂福公司歷史HistoryofCarrefourMarcelFournier學院CreationofInstituteMarcelFournier在臺灣開設第一家分店FirststoreinTaiwan購買了45家歐洲店PurchaseofEuromarche:45stores在墨西哥和馬來西亞開設第一分店FirststoreinMexicoandinMalaysia在中國開設第一家分店--北京創(chuàng)益佳店Netsales30billionsUS$在泰國和韓國開設第一家分店FirststoreinThailandandinKorea198719891991199419951996CarrefourShiShengStoreOct.2001家樂福公司重要事件最重要的八件事TheTopFacts1.家樂福第一家超市于1963年在法國創(chuàng)立CarrefourFirstHypermarket2.家樂福集團1999年2月底368家分店CarrefourGroup1999Feb:368Stores3.家樂福：在全世界20個國家和地區(qū)開設分店Carrefour:Presencein20countriesallovertheworld4.家樂福在1995年世界零售行業(yè)排名中名列第六Carrefourranked6thintheworldinretailingbusinessin19955.在1996年的凈營業(yè)額:300億美元Netsalesin1996:30billionUS$CarrefourShiShengStoreOct.2001家樂福公司重要事件6.家樂福在中國：在1995年開設第一家分店CarrefourChina:1ststorein19957.家樂福1996年在中國的購買客戶人次：6，887，113NumberofdebitsinChina:6,887,1138.1999年8月家樂福集團與法國普美德斯集團合并,合并后的集團仍名為家樂福.CarrefourcombinedPromodesGroupinAugust,1999.ThegroupaftercombineisstillnamedCarrefour.9.家樂福2000年底在中國已開業(yè)的店達27家CarrefourChina27storesin2000.CarrefourShiShengStoreOct.2001MissionofCarrefour

家樂福的使命OurMission

我們的使命

OurPeople

我們的員工

OurResources

我們的方法

Alloureffortsaredirectedtowardscustomersatisfaction.Ourretailingactivitiesseektomeetchangingcustomerdemands,intermsofproductselectionandquality,atthemostcompetitiveprices

我們盡一切努力最大程度地滿足顧客的要求．我們的零售行業(yè)通過選擇商品，提供最佳品質及最低價格，以滿足客戶多變的要求．

Highly-motivatedassociatesareourmainasset.Individualinitiativeanddelegationofresponsibilitiesarecarriedoutinaspiritofsolidarityandcommoninterest.

我們最主要的財產是士氣高昂的員工.每一個員工應在團結奮斗及目標一致的基礎上，充分發(fā)揮主動性及責任。Ourbusinessisbasedonsimple,straightforwardconcepts.Toremaincompetitive,weconstantlyadaptourresourcestoachieveoptimaldistributionefficiency.

我們的理念簡單而直接．為了在競爭中取得優(yōu)勢，我們必須最大限度地使用資源使之發(fā)揮作用。

CarrefourShiShengStoreOct.2001Customersatisfactionfirst顧客滿意為優(yōu)先SALESCLERKEMPLOYEECASHIER營業(yè)員職員收銀員

ASSISTANTDEPARTMENTHEADSECTIONHEAD

助理課長處長

STOREMANAGER店經理

REGIONALMANAGER區(qū)經理GENERALMANAGER總經理CarrefourShiShengStoreOct.2001OURGOAL

我們的目標

OURVALUES

|我們的價值

Weaimtobeaninternationalforcewithasignificantpresenceineachmarket.Byconstantlyseekingtogainmarketshare,wewillstrengthentheGroup'sindependenceandraiseitsvalueoverthelongterm我們的目標是成為一個國際性公司，并在每個市場中占有重要比例。通過市場占有率的擴大，我們將不斷加強公司的獨立性及增加公司長期的企業(yè)價值。

Weaimtodevelopmutuallybeneficialsynergieswithallourbusinesspartner.Weseektoadapttothespecificenvironmentofeachcountrywhereweoperateandtoserveasabenchmarkintermsofbusinessvalueswhereverwearepresent.我們強調協調與合作伙伴之間的關系，增進雙方共同的利益。我們要盡力融合各國特殊的環(huán)境，成為同業(yè)間的楷模。家樂福的使命MISSIONOFCARREFOURCarrefourShiShengStoreOct.2001我們的一切工作的核心

是為了讓顧客滿意。CustomerSatisfaction

顧客滿意AllOurEffortsMustBeDirectedTowards

CustomersSatisfaction.CarrefourShiShengStoreOct.2001CarrefourFourPolicies

家樂福四大政策ManagementLevel

管理層Assets

資產Merchandise商品AllEquipmentingoodcondition

所有器材處于良好狀態(tài)Price

價格Clean

干凈Full

滿Listentocustomers

傾聽客戶需要Competitorssurvey

競爭調查Finance

財

務AnalysisofmonthlyDepartmentbulletin

每月部門報告分析Reactwhendisparitiesbetweenbudgetandactual當財政預算與實際開銷出現不同時應作出反應Checkfollow-upofprocedures

檢查跟蹤工作程序Workonannualbudget

制定年度財政預算Getthebestassortment

作出最好貨品分類排列getthebestconditions

提供最好的條件Reacttocompetitor'spricelevel

對競爭對手的價格作出反應Checkvolumeordersandsalesquantities

檢查銷售量pushforpromotions

促銷Communicationwithnegotiator

與談判者交流人力

資源Knowyourstaff了解員工Train

培訓Communication交流Initiative&creative

主動性與創(chuàng)造性Linkbetweenmanagementteamandmyteam

管理團隊和我的團隊之間的練習R

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u

r

c

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u

m

a

nCarrefourShiShengStoreOct.2001CarrefourChina家樂福世界分布CarrefourShiShengStoreOct.2001AsiaRegion

亞洲地區(qū)

CarrefourShiShengStoreOct.2001CarrefourChina家樂福中國

CarrefourShiShengStoreOct.2001Central/South-westRegion

家樂福中西區(qū)CarrefourShiShengStoreOct.2001CarrefourConcepts

家樂福的理念CustomerSatisfactionFirst!

顧客的滿意為優(yōu)先

Onestopshopping

一次購足

Lowprice

超低售價

FreeParking

免費停車

SelfService

自助式服務

FreshnessandQuality

新鮮和品質

CarrefourShiShengStoreOct.2001店長StoreManager雜貨ConsumerGoods家電Appliance日用百貨Bazaar生鮮Fresh服務部門Service紡織TextileCarrefourShiShengStoreOct.2001雜貨處ConsumerGoods15課Perishable冷凍冷藏食品14課DryGrocery干性副食12課Cosmetics化妝用品10課Drink煙酒飲料11課Cleaning清潔用品CarrefourShiShengStoreOct.200120課Delicatessen熟食21課Fishery魚22課FruitVegetable蔬菜23課Bakery面包24課Butchery精肉26課Restaurant冰吧生鮮處FreshCarrefourShiShengStoreOct.2001日用百貨Bazaar33課Leisure休閑百貨32課Culture文化用品31課HouseKeeping家用百貨30課DIY手工制品34課Gardening園藝35課CarAccessories汽車配件CarrefourShiShengStoreOct.2001家用電器Appliance44課TV&Video視聽器材43課Sound/Version音響42課PhotoCineOpticals手機/照相器材41課SmallAppliance小家電40課BigAppliance大家電45課Computer電腦CarrefourShiShengStoreOct.2001紡織處Textile62課SeasonalTextile季節(jié)性服飾61課PermanentTextile非季節(jié)性服飾60課Footwear鞋65課HouseLine家用紡織品66課PersonalAccessories服飾配件CarrefourShiShengStoreOct.2001服務部門Service90Cashier收銀部91AC財務部92Security保安部93Maintenance維修部94Management管理部門95IT電腦部96RY收貨部97OP訂貨部CarrefourShiShengStoreOct.200110課飲料煙酒Dept10DrinkCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200111課清潔用品Dept11CleaningCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200112課化妝用品Dept12CosmeticsCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200114課干性副食Dept14DryGroceryCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200115課冷凍冷藏食品Dept15PerishableCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200120DeptCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200121DeptCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200122DeptCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200123DeptCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200124DeptCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200126DeptRestaurant餐廳CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200130DeptDIY自助工具CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200131DeptHousingKeeping日常用品CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200132DeptCulture文化用品CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200133DeptLeisure休閑用品CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200134DeptGardening園藝CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200135DeptCarAccessary汽車配件CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200140DeptBigAppliance大家電CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200141DeptSmallAppliance小家電CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200142Dept手機/照相器材CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200143/44Dept音響/視聽CarrefourShiShengStoreOct.2001Carrefour