1、地產(chǎn)項(xiàng)目中秋主題游園會(huì) 策劃方案Mid Autumn Festival park傳統(tǒng)的中秋玩膩了？這次不妨玩點(diǎn)新鮮的！吃？喝？玩？樂(lè)？通通有！地產(chǎn)項(xiàng)目中秋游園會(huì)等你來(lái)共賞佳節(jié)活動(dòng)概況Part 1活動(dòng)概況活動(dòng)主題：邀月共賞 歸江灣地產(chǎn)項(xiàng)目中秋主題游園會(huì)活動(dòng)地點(diǎn)：地產(chǎn)項(xiàng)目營(yíng)銷(xiāo)中心活動(dòng)時(shí)間：9月3日-9月24日；10:00-17:00活動(dòng)對(duì)象：新老業(yè)主、意向客戶(hù)及全城市民活動(dòng)人數(shù)：1000人活動(dòng)調(diào)性：喜慶、溫馨Overview of activities氛圍布置Part 2沙盤(pán)主題堆頭美食區(qū)簽到處投壺區(qū)圓桌博DIY互動(dòng)區(qū)祈福點(diǎn)月餅大作戰(zhàn)區(qū)猜燈謎月球造景水中撈月場(chǎng)地規(guī)劃毽子區(qū)流水博禮品堆頭發(fā)光月球+月

2、兔將發(fā)光月球放置在建發(fā)瓏玥灣營(yíng)銷(xiāo)中心沿路保安崗邊，配以可愛(ài)的發(fā)光月兔，營(yíng)造中秋月盈瓏玥灣的感覺(jué)。The luminous moon will be placed in the jianfa long yue bay marketing center along the road beside the security guard post, accompanied by lovely luminous rabbits, to create the Mid-Autumn festival crescent long yue bay feeling.外場(chǎng)月球造景Mid-Autumn Festiva

3、l Blessing中秋祈福在營(yíng)銷(xiāo)中心外場(chǎng)綠植處設(shè)置祈福點(diǎn)供來(lái)賓祈福、祈求平安健康Set up a blessing point next to the big banyan tree outside the mallFor guests to pray for peace and health簽到處布置簽到處將利用中秋軟裝元素進(jìn)行布置。The sign-in area will be decorated with Mid-Autumn festival soft clothing elements.現(xiàn)場(chǎng)打造符合中秋氛圍的主題堆頭，利用屏風(fēng)、燈籠、扇子等元素結(jié)合花藝打造。主題堆頭Create

4、theme heaps that conform to the atmosphere of mid - autumn festival on site, using elements such as full moon, lantern, fan, etc. combined with floral art to create them.美食品鑒區(qū)氛圍美食品鑒區(qū)利用花藝、扇子、燈籠等元素打造具有中秋節(jié)日氛圍的軟裝。Gourmet tasting district uses flowers, fans, lanterns and other elements to create soft clo

5、thing with mid autumn festival atmosphere.博餅區(qū)氛圍現(xiàn)場(chǎng)通過(guò)禮品堆頭和木質(zhì)小骰子營(yíng)造氛圍，博餅區(qū)設(shè)置鑼、狀元服等道具。The scene through the gift stack and wooden small dice to create the atmosphere, the region set gongs, clothes, and other props.鑼道具狀元服花燈氛圍布置營(yíng)銷(xiāo)中心內(nèi)左側(cè)柱子上用線(xiàn)進(jìn)行花燈氛圍布置，凸顯濃濃節(jié)日氣氛。The layout of the lantern atmosphere on the left c

6、olumn in the marketing center highlights the thick festive atmosphere.現(xiàn)場(chǎng)在每個(gè)區(qū)域都放置畫(huà)架以告示規(guī)則。The scene is placed in each area with an easel to announce rules.規(guī)則告示牌流程內(nèi)容Part 3第一階段： 9.3-9.21 流水博第二階段：9.22-9.23 圓桌博第三階段： 9.24 王中王序號(hào)時(shí)間內(nèi)容備注上午19:00-11:30來(lái)賓簽到來(lái)賓簽到，領(lǐng)取體驗(yàn)券。29:30-12:00布藝DIY（9.3-9.7）來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。3手繪扇DIY

7、（9.10-9.14）來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。4月餅DIY（9.17-9.21）來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。5流水博餅互動(dòng)來(lái)賓憑券可參與一次博餅活動(dòng)。下午614:00-16:30來(lái)賓簽到來(lái)賓簽到，領(lǐng)取體驗(yàn)券。714:30-17:00布藝DIY（9.3-9.7）來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。8手繪扇DIY（9.10-9.14）來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。9月餅DIY（9.17-9.21）來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。10流水博餅互動(dòng)來(lái)賓憑券可參與一次博餅活動(dòng)。流程表 （9.3-9.21）9.3-9.21工作日內(nèi)，每天僅有一個(gè)DIY。序號(hào)日期時(shí)間內(nèi)容備注上午19.3-9.24每逢周末9:00-11

8、:30來(lái)賓簽到來(lái)賓簽到，領(lǐng)取體驗(yàn)券。29:30-12:00投壺游戲來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。3水中撈月來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。4踢毽子來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。5猜燈謎來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。6月餅大作戰(zhàn)來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。7燈籠DIY來(lái)賓憑券可參與一次互動(dòng)DIY。8香囊DIY來(lái)賓憑券可參與一次互動(dòng)DIY。9美食品鑒來(lái)賓憑券可參與一次美食品鑒。109.22-9.2310:30博餅半決賽邀請(qǐng)上一輪晉級(jí)的狀元參與半決賽。119.2410:30狀元王中王邀請(qǐng)通過(guò)半決賽的狀元參與中秋王中王。129:00-12:00月餅贈(zèng)送中秋節(jié)當(dāng)天，業(yè)主憑身份可領(lǐng)取月餅禮盒一份。下午139.3-9

9、.24每逢周末14:00-16:30來(lái)賓簽到來(lái)賓簽到，領(lǐng)取體驗(yàn)券。1414:30-17:00投壺游戲來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。15水中撈月來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。16踢毽子來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。17猜燈謎來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。18月餅大作戰(zhàn)來(lái)賓憑券可參與一次互動(dòng)體驗(yàn)。19燈籠DIY來(lái)賓憑券可參與一次互動(dòng)DIY。20香囊DIY來(lái)賓憑券可參與一次互動(dòng)DIY。21美食品鑒來(lái)賓憑券可參與一次美食品鑒。229.24月餅贈(zèng)送中秋節(jié)當(dāng)天，業(yè)主憑身份可領(lǐng)取月餅禮盒一份。流程表（9.3-9.24）來(lái)賓簽到來(lái)賓簽到后可領(lǐng)取一張互動(dòng)體驗(yàn)券，憑券參與現(xiàn)場(chǎng)互動(dòng)及博餅。Guests can receiv

10、e an interactive experience coupon after signing in. they can participate in on-site interaction and pancakes with the coupon.體驗(yàn)券來(lái)賓簽到后可領(lǐng)取一張?bào)w驗(yàn)券，憑券可參與現(xiàn)場(chǎng)活動(dòng)互動(dòng)及博餅。Guests can receive an experience coupon after signing in, and can participate in on-site activities and interactions with the coupon.布藝DIY來(lái)賓憑券

11、參與互動(dòng)DIY；來(lái)賓可選擇自己喜歡的不織布材料包在現(xiàn)場(chǎng)工作人員指導(dǎo)下制作小兔子玩偶。Guests participate in interactive DIY with coupons; Guests can choose their favorite non-woven fabric bag to make bunny dolls under the guidance of field staff.手繪扇DIY在扇面上可以畫(huà)你想畫(huà)的，寫(xiě)你想寫(xiě)的，題字作畫(huà)，創(chuàng)意無(wú)限，可以激發(fā)孩子繪畫(huà)的激情。作為禮物送給好朋友或者家長(zhǎng)，非常有趣；來(lái)賓憑券參與互動(dòng)DIY。You can draw what you

12、 want to draw, write what you want to write, and draw with inscription on the fan, creating unlimited skills, which can stimulate childrens passion for painting. It is very interesting to give as a gift to a good friend or parent. Guests participate in interactive DIY with coupons.月餅DIY用月餅DIY打造最具有親情

13、的節(jié)日，讓每一個(gè)人在享受節(jié)日的氣息的同時(shí)，更能感受到一份關(guān)于家的牽掛。Use moon cakes DIY to create the most intimate festival so that everyone can feel more about home while enjoying the flavor of the festival.博餅互動(dòng)選拔賽：2018.9.3-9.21，采用流水形式博餅，來(lái)賓憑券每人每次僅有3次博餅機(jī)會(huì)，每日評(píng)選出4名狀元，參與下一輪圓桌博餅。Selection: 2018.9.3-9.21, the use of flowing form of Bobc

14、akes, visitors with vouchers each only three times Bobcakes opportunities, daily selection of four champions, to participate in the next round table Bobcakes.狀元服拍照現(xiàn)場(chǎng)為博到狀元的來(lái)賓提供拍立得拍照服務(wù)，來(lái)賓可到主題堆頭進(jìn)行合影留念。The site provides a photo shooting service for the top-notch visitors, who can take photos at the top

15、of the theme pile.博餅規(guī)則中秋游園會(huì)游園會(huì)互動(dòng)1-投壺游戲投壺，亦稱(chēng)射壺，是一種既登大雅之堂、又入巷陌平康的傳統(tǒng)游戲。來(lái)賓憑券可參與一次投壺游戲，每人每次僅可領(lǐng)取五只箭，投中者即可獲取小禮品。Casting pot, also known as the ejection pot, is a traditional game that combines elegance with elegance. Guests can participate in a pot throwing game with vouchers, each can only get five arrows

16、 at a time, and the thrower can get small gifts. 游園會(huì)互動(dòng)2-水中撈月黃色的乒乓球在水中仿佛一輪明月，在中秋佳節(jié)尤其應(yīng)景。來(lái)賓憑券參與互動(dòng)，每人僅有一次挑戰(zhàn)機(jī)會(huì)，在規(guī)定時(shí)間夾出乒乓球多的獲勝。Yellow table tennis is like a bright moon in the water, especially in the Mid Autumn Festival. Guests participate in the interaction with vouchers, each has only one chance to cha

17、llenge and win more table tennis at the specified time. 游園會(huì)互動(dòng)3-踢毽子寓教于樂(lè)的踢毽子游戲，在中秋佳節(jié)很適合親子家庭一起參與；來(lái)賓憑券參與互動(dòng)，每人僅有一次挑戰(zhàn)機(jī)會(huì)，在規(guī)定時(shí)間踢得最多的獲勝。The shuttlecock kick, a fun game, is very suitable for parents and children to participate in the Mid-Autumn Festival; guests participate in the interaction with vouchers, e

18、ach only one chance to challenge, in the specified time to play the most winning. 游園會(huì)互動(dòng)4-猜燈謎在營(yíng)銷(xiāo)中心外設(shè)置猜燈謎點(diǎn)，掛上各式小花燈，花燈下掛著燈謎內(nèi)容，供來(lái)賓進(jìn)行猜謎；來(lái)賓憑券可在燈謎區(qū)進(jìn)行猜謎，猜對(duì)答案揭下花燈上的燈謎紙，到兌獎(jiǎng)區(qū)兌換精美禮品。Outside the marketing center, lantern riddles will be set up, with all kinds of small lanterns hung, and lantern riddles will be h

19、ung under the lanterns for guests to guess.Guests can perform riddles in the lantern riddles area, guess the answer, remove the lantern riddles paper from the lantern, and exchange exquisite gifts in the bonus area.游園會(huì)互動(dòng) 5月餅大作戰(zhàn)來(lái)賓憑券可參與一次吃月餅游戲；來(lái)賓隨機(jī)品嘗一小塊月餅，成功猜出月餅口味的即可獲得小禮品一份。Guests can participate in a

20、 mooncake eating game with coupons. Guests will randomly taste a small piece of moon cake, and those who successfully guess the taste of moon cake will get a small gift.燈籠是我國(guó)傳統(tǒng)文化的典型元素之一，也是喜慶吉祥的象征，在這次活動(dòng)中孩子們不僅可以盡情地把玩燈籠，還可以在燈籠上展示自己大膽的創(chuàng)意；來(lái)賓憑券參與互動(dòng)DIY。Lantern is one of the typical elements of our traditio

21、nal culture and also a symbol of happiness and good luck. in this activity, children can not only play with lanterns to their fullest extent, but also show their bold creativity on lanterns. Guests participate in interactive DIY with coupons. 游園會(huì)互動(dòng)6 - 燈籠DIY在古代佩戴香囊是一種民俗，在民間更是有 “帶個(gè)香草帶，不怕五蟲(chóng)害”之說(shuō)， 在中秋佳節(jié)親

22、手做一個(gè)香囊贈(zèng)與家人意義非常；來(lái)賓憑券參與互動(dòng)DIY。In ancient times, wearing sachets was a kind of folk custom, in the folk is with a vanilla belt, not afraid of Five insect pests said, in the Mid-Autumn Festival to do a sachet to give to family significance is very important; guests vouchers to participate in interactive

23、DIY. 游園會(huì)互動(dòng)7 香囊DIY中秋是吃藕的好季節(jié)，無(wú)論是燉還是煎、炸，都是中秋餐桌不可少的一道菜。南方不少地方，在八月十五祭神時(shí)，有一款貢品是芋頭。吃菱角能化解油膩，在不少地方還有小孩吃菱角會(huì)聰明伶俐的說(shuō)法。中秋節(jié)的時(shí)候正值桂花開(kāi)，桂花不僅可供觀賞，而且還有食用價(jià)值。柚子是中秋節(jié)的必備品之一，因?yàn)椤拌帧迸c“佑”諧音，也是希望月亮保佑的意思。傳說(shuō)月圓的晚上坐在葡萄樹(shù)底下可以聽(tīng)見(jiàn)牛郎織女在說(shuō)話(huà)。如今水靈靈，甜滋滋的葡萄也是中秋桌上不可缺少的水果。中秋節(jié)的月餅絕對(duì)是眾多美食中的主角。美食品鑒Tasting food圓桌博餅半決賽：2018.9.22-9.23，采用圓桌博餅，邀請(qǐng)上一輪博到狀元的客戶(hù)，每人