摘要近年來，隨著對(duì)企業(yè)管理經(jīng)營理論的深入探究，價(jià)值鏈在企業(yè)資源有效配置中扮演了至關(guān)重要的角色，日益成為提升企業(yè)經(jīng)濟(jì)效益的重要工具。從價(jià)值鏈的全方位視角審視企業(yè)的現(xiàn)金流管理，能夠系統(tǒng)性地強(qiáng)化內(nèi)外控制，從而有效彌補(bǔ)傳統(tǒng)風(fēng)險(xiǎn)管理方法在忽視供應(yīng)鏈上下游互動(dòng)性問題上的不足。本研究深入挖掘價(jià)值鏈理論與現(xiàn)金流風(fēng)險(xiǎn)管理理論的內(nèi)涵，以海瀾之家為具體實(shí)證案例，詳盡探討了如何從價(jià)值鏈視角有效識(shí)別和管理企業(yè)的現(xiàn)金流風(fēng)險(xiǎn)。首先，我們對(duì)海瀾之家價(jià)值鏈運(yùn)營中的各個(gè)環(huán)節(jié)進(jìn)行了深入的現(xiàn)金流風(fēng)險(xiǎn)剖析，并揭示了這些風(fēng)險(xiǎn)的誘因。其次，聚焦于現(xiàn)金流管理的安全性和創(chuàng)值性，從償債性、流動(dòng)性、收益性和效率性的角度開展現(xiàn)金流風(fēng)險(xiǎn)評(píng)估。最終，基于深入的識(shí)別和詳盡的風(fēng)險(xiǎn)評(píng)估，提出了一套較為全面的公司內(nèi)外部現(xiàn)金流風(fēng)險(xiǎn)管理框架與策略。期許此研究能為我國紡織企業(yè)有效管理現(xiàn)金流風(fēng)險(xiǎn)提供有價(jià)值的借鑒和參考。本研究以價(jià)值鏈理論為核心，詳細(xì)而深入地挖掘企業(yè)現(xiàn)金流的風(fēng)險(xiǎn)特性，通過系統(tǒng)性的識(shí)別和評(píng)估流程，全面剖析公司的現(xiàn)金流狀況，以此揭示其潛在的財(cái)務(wù)健康風(fēng)險(xiǎn)，這將有力推動(dòng)企業(yè)識(shí)別并改進(jìn)其管理決策過程，以提升現(xiàn)金流量的管理水平。關(guān)鍵詞：價(jià)值鏈分析現(xiàn)金流管理現(xiàn)金流風(fēng)險(xiǎn)評(píng)估

ABSTRACTInrecentyears,withthein-depthexplorationofenterprisemanagementtheory,thevaluechainplaysacrucialroleintheeffectiveallocationofenterpriseresources,andincreasinglybecomesanimportanttooltoenhancetheeconomicefficiencyofenterprises.Examiningthecashflowmanagementofenterprisesfromanall-roundperspectiveofthevaluechaincansystematicallystrengthentheinternalandexternalcontrol,soastoeffectivelymakeupfortheshortcomingsoftraditionalriskmanagementmethodsinignoringtheupstreamanddownstreaminteractionofthesupplychain.Thisstudyexplorestheconnotationofvaluechaintheoryandcashflowriskmanagementtheory,andtakesHeilanHomeasaconcretecasetodiscussindetailhowtoeffectivelyidentifyandmanageenterprisecashflowriskfromtheperspectiveofvaluechain.First,weconductedanin-depthanalysisofcashflowrisksineachlinkofHeilanHome'svaluechainoperationsandrevealedtheincentivesfortheserisks.Secondly,itfocusesonthesafetyandvaluecreationofcashflowmanagement,andcarriesoutcashflowriskassessmentfromtheperspectivesofdebtrepayment,liquidity,profitabilityandefficiency.Finally,basedonin-depthidentificationanddetailedriskassessment,asetofmorecomprehensiveinternalandexternalcashflowriskmanagementframeworkandstrategyisproposed.ItisexpectedthatthisstudycanprovidevaluablereferenceforChinesetextileenterprisestoeffectivelymanagecashflowrisk.Withthevaluechaintheoryasthecore,thisstudyexploresthecashflowriskofenterprisesindetail.Throughin-depthidentificationandevaluation,thewholepictureofthecompany'scashflowcanberevealed,thusrevealingthepotentialloopholesinriskmanagementstrategies.Thiswillstronglypromoteenterprisestoidentifyandimprovetheirmanagementdecision-makingprocesstoimprovethelevelofcashflowmanagement.Keywords:Valuechainanalysis;cashflowmanagement;cashflowriskassessment

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