ProjectNextGeNeratioN

earlyDriversaNDstuDyPathwaysaDviserrePort

(China)

coNteNts

Executivesummary3

Foreword4

Chapter1-Feelings&Confidence6

Chapter2-Inspiration&Influencers14

Chapter3-Independence&Importance24

Chapter4-Experience32

WhatNext?43

2

executivesummary

Chinaisoneoftheworld’slargestsourcemarketsofinternationalstudents,and

representsoneofthelargestgroupsofinternationalstudentsintheUK.Thisreportprovidesinsightsintothedecision-makingprocessofthesestudents,betweentheagesof13-16,astheyconsiderhighereducationandcareeroptions.

Itaimstohelpadviserstosupportstudentsmindfullyandeffectivelyatkeypointsin

theirjourney.Theresearchisbasedonabespokesurveyinvolving2,035youngpeoplefromChina,India,USA,TurkeyandFrance–withmorethan400Chineseparticipants–examiningtheirmotivations,informationrequirements,andsourcesofinfluence.

InacountrythesizeofChina,therearesignificantregionaldifferences–particularlywhencomparingeasterncitiesandprovincestotherestofthecountry.

Thekeyfindingsofthisresearchstudyindicate:

?TheprioritiesofstudentsinChinaalignedtotheirpassionsandinterestsmorethancareersandremuneration.Only23%areactivelyandstrategicallymappingouttheirfuture.

?TheUKisChina’spreferredstudylocation,with60%ofstudentssayingtheywouldconsiderit.ThenearestcompetitoristheUSA,with47%,andthenearestEuropeancompetitorisFrance,with37%.

?Comparedtootherinternationalstudents,thoseinChinaarelesslikelytoconsulttheirfamiliesandmorelikelytooptforsocialmedia–whichrequiresitsveryownstrategy,giventhatthecountryrunsmanyofitsown,nationally-exclusivesocialmediachannels.

?PrestigematterstostudentsinChina.Themostimportantfactorinpickingacountryisgaininganinternationallyrecognisedqualification(37%),andthemostimportantfactorinchoosingauniversityisitsrankingandreputation(46%.)

?WhilsttheUKticksbothoftheseboxesandisalreadythepreferreddestinationformoststudents,theystillhaveplentyofreservations–aboutculture,cost,communication,andcareers.Asanadviser,youmustbeawareofthemost

commonquestionstheyaskateachage.

i

iii

i

iii

i

whereNext?

3

ForeworD

TheUK’sinternationalstudentenrolmentlandscapehaschangedsignificantlyoverthelastdecade,with

moreoverseaslearnersattractedbytheprestige,qualityofeducation,andcareeropportunitiesthatBritishdegreescanoffer.Chinahasalwaysbeenanimportantpartofthispicture.Itsstudentsrevereoureducationsystem,ourjobmarket,and–perhapsmostofall–theoverallexperienceoflivingandlearninginBritain.

Thepastfewyearshaveshownthatnothingisguaranteedininternationalstudentmobility,butitisclearthatUKuniversitiescontinuetobeattractivetostudentsinChina,whoovercomeculturalandlinguisticbarrierstoembracenewopportunities.Priorchallenges,however,arenowsharpenedbythefactthat

studentsarestartingtheirresearchanddecision-makingprocessatamuchyoungerage.Thisreport

aimstohelpyoukeepyourfingeronthepulseofwhatthenextgenerationofstudentsinChinawantandneedtoknowaboutstudyingintheUK–andtounderstandthereasonswhy.

Whilstmanyreportsinvestigatesentimentofcurrentapplicantstohighereducation,wehopethisoneisusefultoyou,inthecrucialworkyoudoinprovidingexpertinformation,advice,andguidanceonaworldfullofopportunities.UCASisproudofitscommunityofadvisersandcounsellors,andasyoureadthroughthisreport,pleasedoreachouttouswithyourthoughtsandideasastohowwecanplayourpartin

continuingtoprovidesupportforyouandyourstudentsintothefuture.

Howtomakethemostofthisreport:

1.Paycloseattentiontothenuancesinregionalpreferences,changingbehavioursbyage,differencesbetweenstudyvscareeradvice,andeachchapter’sfocusonspecificsupportneeds.Asteachers,

counsellors,andadvisers–youcanusetheseinsightstotailoryourconversationsveryspecificallyandplanyourstudyabroadguidancesessionsonanindividuallevel.

2.Lookcloselyatwhostudentsconsiderinfluencersateachstageoftheireducationaljourney.

Analogueguidanceplaysahugeroleinhelpingstudentsnavigateaworldofopportunitiestofindtheir‘bestfit’,butsomeadviceisseenasmorevaluablefromcounsellors,somemoresofromparents,andforotherinformationtheyarelookingtosocialmedia.

3.Attheendofeachchapter,youwillfindasummaryofUCAStoolsandresourcestohelpyouandyourstudentsnavigatetheUKhighereducationsystemandprocess.Thiscoversthewholestudentjourney,fromdiscoverytoolswhenastudentisresearchingtheiroptions,throughtoenrolmentandintegration.UCASismuchmorethanjustanapplicationportal,it’syourpartnerwithallthesupportyouneed.

4.ItisalsointerestingtocomparethefindingsofthisreportwiththoseofourpreviousresearchintotheexperiencesofChinesestudentsoncetheyenterUKhighereducation-

readthatreportinfull

.

DesCutchey

HeadofInternationalStrategy

4

5

Methodology

wecoNDucteDaBesPoKeresearchProjectwith

iNterNatioNalstuDeNts

aGeD13-16.

Engagingwith2,035youngpeople–withmorethan400fromChina–wesetouttoanswertwobigquestions:

16

15

14

13

10%

55%

26%

10%

1.Whataretheyplanningforthefuture,andwhatdrives/helpsthemtomakethesechoices?

2.Howdotheychooseparticularpathways,subjects,careers,orprofessions?

EastChina

47%

ChinaRegions

SouthCentralChina

28%

NorthChina

11%

SouthwestChina

9%

NorthwestChina

3%

NortheastChina

2%

Age

Male

54%

Female

45%

Someregionalandage-basedfindingsaredrawnfromalowsamplesizeandareindicatedbyfootnotes.

chaPter1-FeeliNGs&coNFiDeNce

StudentsinChinahavestrong

self-beliefandtheytrustintheir

instincts.Theyknowwhattheywant,andtheypursueitwithexcitement.

DecisionsaredrivenbypassionsandinterestsandthatincludesapassionforUKuniversities.

StudentsinChinaarethemostoptimisticofallthenationalitieswesurveyed,withover95%feelingpositiveaboutboththepresentandthefuture.

Thisbrightoutlooktranslatesdirectlyintotheirapproachtomakedecisions–whenweaskedthemwhethertheyweremappingouttheir

future,only23%saidyes.

Self-belief,followingtheirinstincts,andstickingtowhattheyenjoyarekeyphilosophiesforthisdemographic–whoseapproachisfocusedonfulfilmentoverfinances.

Thiscertainlydoesn’tmeanthatthere’snostrategytotheirdecision-making,butratherthatthere’sanelementoffaithinvolved.

Thisisagroupwhichbelievesinthepoweroftheirpassions.

Andremember,manyparentsofthisagegrouparenowMillennials–whichmeansyoungpeoplearegettingverydifferentadvicetowhathas

traditionallybeengiven.

6

7

myaDvisertolDmeto...

“coNsiDerNotoNlyhowmuchiearNButalsohowmuchicaNhelPothers.“

Male,13

“l(fā)earNhowtoDiscovertheBeautyoFliFe“

Female,14

“FollowmyheartaNDchooseasuBjectiNeDucatioNBaseDoNmyiNterestsaNDcurreNtacaDemicachievemeNts“

Female,16

“relaxaNDGetcreativewith

aBaNDoN“

Male,15

I’mnottryingtomapoutmyfuture–I’mstickingtowhatIenjoy/whatIamgoodatandtherestwilltakecareofitself

18%38%21%13%10%0%

0%10%20%30%40%50%60%70%80%90%100%

uStronglyagreeUAgreeuNeitheragreenordisagreeuDisagreeuStronglydisagreeuUnsure

ImnottryingtomapoutmyfutureImstickingtowhatIenjoy/whatIamgoodat,andtherestwilltakecareofitself:Towhatextentdoyouagreeordisagreewiththefollowingstatements?(410)

8

Whilstthisrelaxedapproachisquiteuniversal,it’smoreprevalentinthoseaged14(58%)–whoarelesslikelytothinkaboutmappingtheirfutureoutindetail.Youcanseethisclearlybylookingatthemotivationstheyhaveforpursuingspecificsubjects:

ThesubjectIstudyatuniversityshould...

64%

…besomethingI’minterestedin

56%

…besomethingIwillenjoystudying

54%

…h(huán)elpmepursueacareerI’mpassionateabout

49%

…openupstrongcareeropportunitiesforme

29%

…beasubjectwhereIcanearnhighmarks

26%

…h(huán)elpmeearnalotofmoneyaftermystudies

22%

…makemyparents/family/friendsproud

Q:ThesubjectIstudyatuniversityshould…(376)

Thethreemostpopularoptions

areallpersonaloremotivedrivers,whilstthoseconcerningfinancial

returnsandcareeropportunities

arelesspopular–albeitthelatterremainsanimportantconsiderationfornearlyhalfofallrespondents.

Itisimportantforadvisersto

nurturehealthymindsetswhich

prioritisefulfilment,butalsoto

promotekeepinganopenmindandrealisticexpectations.Askyourself(andaskthem):

、Dotheirpassionsalignwithskillsneedsandjobmarkets?

、Cantheskillslearnedfromtheirhobbiesbeappliedtopotentialcareers?

、Whatfutureprofessionscantheymatchcurrenthobbiestoandwhatarethebestroutestofollow?

Ourresearchshowsthatcareersandearningsbecomemore

importantasthesestudentsage,butby16yearsoldmanywillbesomewhatlockedintosubject

paths.Byaskingthesequestionsearlier,youcanhelpthemmake

betterdecisionsthatalignwithpassionsandcareers.

Thereisalreadyastronglink

betweenstudyintentionsandfuturecareerplans–especiallyforthe

mostpopularchoices.Theymaynotbemakingeverydecisionbasedonitsmaterialreturn,butthesubjectsthey’reinterestedincertainlyalignwithUKgrowthsectors.

TOPSUBJECTSCONSIDEREDAFTERTHEAGEOF16

TOPSUBJECTSCONSIDEREDFORUNIVERSITY

TOPSECTORSFORFUTURECAREERS

Information

Technology/IT

(39%)

Computing/

computerscience

(33%)

Computing/

computerscience

(19%)

Subjectsalliedtomedicinee.g.

nursing,midwifery,pharmacy,

veterinaryscienceetc.

(21%)

Mathematical

Sciences

(19%)

Communications/

Information

(16%)

Subjectsalliedtomedicine

e.g.nursing,midwifery,pharmacy,

veterinaryscienceetc.

(18%)

Healthcare

(14%)

Accounting&Finance

(20%)

Q:Whatsubject(s)wouldyouconsiderstudyingafteratschoolaftertheageof16(e.g.whenyoudoA-levels,Baccalaureate,etc)?Base:Thosewhohaveanideaofwhattheywanttostudy(391)

Q:Whatsubject(s)wouldyouconsiderstudyingatuniversity?Base:Thosewhoarelikelytoapplytouniversity(376)

Q:Whichofthefollowingbestdescribesthesector(s)inwhichyou’dliketoworkinthefuture?Base:Thosewhohavethoughtabouttheircareerplans(384)

9

Whilstthereisaclearalignmentbetweensubjectsandcareers,makesureyou

divedeeperintothedifferencebetweensubjectsvsspecialismsandsectors

vsprofessions.Astudentinterestedinmedicinemaynotintuitivelyexplorepathwaysinresearch,healthcare

management,orglobalpublichealth.

Withyouradvice,theymayuncover

lesser-knowncareeropportunitiestiedtotheirinterests.

AndforstudentsfromChina,whomay

notbeasfamiliarwithnon-selective

universities,makesureyouhighlightthestrengthofopportunitiesavailableacrossavarietyofinstitutions.

China’spopulationisalmostdouble

thatofEuropeanditsEastandWestare3,000milesapart–whichissimilartothedistancebetweenLondonand

NewYork.So,understandably,therearesignificantdifferencesbetweenprovinces.

MathematicalSciences,Lawand

Chemistryareallsignificantlymore

popularsubjectchoicesamongstudentsfromEastChina,whilesubjectsallied

toMedicinearemorepopularin

NorthChina–whichnearly2in5areconsideringstudying*.

Subjectsalliedto

Medicinearemore

popularinNorthChina*.

NORTH

NORTHWEST

Beijing

NORTHEAST

Chengdu

Chonqing

Shanghai

EAST

SOUTHWEST

Guangzhou

SOUTHCENTRAL

MathematicalSciences,LawandChemistryareallsignificantlymorepopularsubjectchoicesamongstudentsfromEastChina

Lowbasesize<50

10

11

45%ofstudentsfromEastChinasaythey’dliketoworkinITinthefuture,withEngineeringandLawalsomorepopularinthisregion.AccountingandPharmaceuticalsaremuchmorepopularamongNorthChinesestudents.

92%

82%

60%

ofrespondentsareconsideringtheUKas astudydestination

54%

ofrespondentsintendto

applytouniversityat

somepoint

ofrespondentsare

ofrespondentsintendtoapply

alreadyconsidering

touniversityimmediatelyafter

studyingabroad

school

Despitetheirrelaxedapproachtothefuture,morethanhalfof

respondentsarealreadyresearchingtheiroptions–whichare

primarilyfocusedonuniversityand,whenitcomesdowntochoosingacountry,auniversityintheUK.

TheUKhasanenduringappealasastudydestinationforstudentsinChina,whoappreciateitsreputationforacademicexcellence,culturaldiversity,andstronggraduateoutcomes.ThekeydifferentiatorsoftheUKeducationsystem–likeitsshorterdegreedurations,globallyrecognisedqualifications,andfocusonindependentlearning–

mirrortheprioritiesofthisdemographic.

12

13

toolsaNDresources

1.

SubjectGuides

-Detailedguidesprovideinsightsintowhatit’sliketostudyspecificsubjects,howtoaccessthesefields,andthepotentialcareeropportunitiesthey

offer.Theseguideshelpstudentsmakeinformeddecisionsabouttheirfuture.

2.

LocationGuides

-Theseguidesare

designedtoassistprospectivestudentsinexploringvariousregions,cities,and

countrieswithintheUK,andprovide

detailedinsightsintolocaluniversities

andcolleges,studentlife,cultural

attractions,accommodationoptions,

andemploymentopportunities.Withthehelpoftheseguides,studentscanmakeinformeddecisionsaboutwheretopursuetheirhighereducationbasedontheir

preferencesandneeds.

3.

TheHub

-Atailoredexperiencethat

adaptstoeachstudent’sinterestsand

goals,offeringpersonalisedadvice,

relevanttools,andguidancetoensure

theyfeelsupportedateverystageoftheirjourney.

4.

InternationalPodcast

-Expertsand

studentsdiscusswhatit’sliketostudy

intheUK,budgeting,visas,post-graduateoptionsandmore.

chaPter2-iNsPiratioN&iNFlueNcers

Youngpeoplehaveneverhadmore

opportunitiesandoptions,sotheyneed

supportasearlyaspossibletohelpthemmakeinformeddecisionswithopenminds.

Especiallyvaluableisadvicethatcomesfromrealstudents.

It’snotalwaysfamilythathasthemostinfluence

Sometimesinsightfrompeerscanbejustasimpactful

Makinglife-changingdecisionsistough

atsuchayoungage.That’swhystudentsneedholistic,roundedadvicefromarangeofsources–notjustthoseclosesttothem.

Familymembers,particularlyparents,oftenplayadecisiveroleinshapingstudent

aspirations.80%ofrespondentssaid

thattheyarelistenedtobytheirparents/guardianswhenmakingdecisionsabouttheirfuture,but57%alsofeelsome

parentalpressure.

14

15

2%

Didanyofyourparents/guardiansattenduniversity?

66%

28

%

5%

0%10%20%30%40%50%60%70%80%90%100%

uYes,intheirhomecountryuNouYes,intheUKUYes,elsewhereintheworld

Doyouhaveanysiblingswhohaveattendeduniversityorwhoarecurrentlyatuniversity?1%

30%

57%

12%

0%10%20%30%40%50%60%70%80%90%100%

Yes,intheirhomecountryNoYes,intheUKYes,elsewhereintheworld

Myteachershelpmeunderstandhowthethingswearelearningaboutmighthelpusinlife/futurecareers1%

26%

55%

11%

4%3%

0%10%20%30%40%50%60%70%80%90%100%

uStronglyagreeAgreeNeitheragreenordisagreeDisagreeuStronglydisagreeaUnsure

Q:Didanyofyourparents/guardiansattenduniversity?(410)

Q:Doyouhaveanysiblingswhohaveattendeduniversityorwhoarecurrentlyatuniversity?(410)

Thesamegoesforsiblings,friendsandclassmates–whoallinfluenceyoungerstudentsbyshapingtheirperceptionsofuniversitiesandcourses.Studentsmayaspiretofollowsimilarpathsastheirpeersorfeeldrawntoinstitutionsthatothersintheirnetworkhavechosen.

Thereisacrucialroleforadviserstoofferobjective,practicaladviceandinformedinsightsthatreassureparentswhileempoweringstudents.Itisessentialthatstudentshavementorswhorecognisetheirpotentialandsparkinterestinareastheymaynothaveconsidered,expandingtheirhorizonsandencouragingthemtoconsiderdiverseoptionsbeyondtheobviouschoices.

socialmeDia

Bycontrast,socialmediaisconsistentlyamore

significantinfluenceonstudentsfromChina.Theyarealsomuchmorelikelytolooktouniversitiesandcollegesforadviceontheirfuturecareer.

Family

Despitebeingthemostsignificantinfluencerforbothuniversitystudyandfuturecareer,studentsinChinaaresignificantlylesslikelytoseek

advicefromtheirfamilies.

14&15yearsolD

Universities,colleges,andsocialmediagain

moreinfluenceastheygetolder.Thoseinthisagegroupareincreasinglylookingtowardhighereducationinstitutionstoinformtheirdecisions.Theincreaseduseofsocialmediareflectstheincreasingroleofdigitalplatformsinshaping

careerperspectives.

16yearsolD

At16,familyre-emergesasa

dominantinfluenceonboth

studyandfuturecareeroptionssuggestingthatthey,onceagain,turntotheirclosenetworksforsupportinmajordecisions.

13yearsolD

Teachersandfamilyarethedominantsourcesofinfluenceatthisage–andstudentsrelyonthemastheyexplorefutureuniversityoptionsandcareers.Friendsalsoplayabigrole–peer

discussionsaboutaspirationsarecommonatthisstage.

16

17

Whatareyourmainreasonsforwantingtogotouniversity?

55%41%

Tobewell-educated

Toboostmyemploymentprospectsgenerally

40%

31%30%

27%

TopursueasubjectI'mpassionateaboutFortheuniversityexperience/lifestyle ItisthebestoptionavailabletomeTogrow/matureinmyself

24% 23%20%

19%16%

ItisthenaturalnextstepformeafterhighschoolAsarequirementtoenteraparticularprofessionorcareer ToworkoutwhatIwanttodowithmylife/careerTomeetnewpeople/makenewfriends

Tostudyabroad

Q:Whatareyourmainreasonsforwantingtogotouniversity?(376)

18

Thereisaninterestingincongruitywiththemotivationsforwantingtoattenduniversity.Inarareexamplewherepassionandinterestaren’tfirstchoices,themostpopular

choiceforthisquestion(which

askedspecificallyaboutuniversity,ratherthanamoregenericplan

forlife)highlightedthedesire

forastrongeducationand

employmentprospects.Giventhecostsofstudyingabroad,thereisanunderstandabledesireto

achievesometangiblereturnoninvestment.Analysedbyage,wecanbemoregranular*:

13

yearsolD*

Nearlyhalf(49%)aredrivenbyapassionforaparticularsubject,while38%seeuniversityasa

naturalnextstepafterhighschool.

14

yearsolD

Employmentprospectsbecomemoreimportant,with45%aimingtoboosttheirjobopportunities.38%arealsoexcitedabouttheuniversitylifestyle.

15

yearsolD

Thesearethemostinterestedinstudyingabroad,with18%citingitastheirprimaryreasonfor

wantingtoattenduniversity.

16

yearsolD*

Personalgrowthbecomesakeymotivator,with33%wantingtogotouniversitytodevelopandmatureasindividuals.

Lowbasesize<50

19

Whatdoyouhopetogetoutofstudyingabroad?

Toexperienceahighqualityofeducation TogainmorelifeexperienceToincreasefuturecareeropportunities

TogainaninternationallyrecognisedqualificationToimprovemylanguageskills

Toattendaninternationallyrecogniseduniversity

Tostudyaspecificcourse

TomakeinternationalfriendsandcontactsToexperiencelivinginanothercountryTostudyataspecificuniversity

46%

43%

39%

39%

35%

31%

29%

26%

21%

54%

Q:Whatdoyouhopetogetoutofstudyingabroad?(310)

What,ifanything,doyouthinkwouldpreventyoufromstudyingabroad?

Languagebarriers

Lackofknowledgeofwhattheexperiencewouldbelike

Cost

IfeelthestandardofeducationinmyhomecountryisstrongenoughformetogettheeducationIneed

Iwouldn’tfeelacademicallypreparedtostudyatauniversityabroad

I’dfindittoostressful

Myfamilywouldn’tlikemetostudyabroad

I’dfeelhomesick

Notbeingabletofindsuitableaccommodation Lackofsupportfrommyschool/teachers

StrugglesmakingfriendsNoneoftheabove

Q:What,ifanything,doyouthinkwouldpreventyoufromstudyingabroad?(376)

22%

20%

18%

13%

13%

10%

9%

8%

8%

7%

7%

20

41%

StudentsinChinaareveryeagertopursueopportunitiesabroad,and

41%ofstudentsindicatetherearezerobarriersthatwouldpreventthemdoingso–reflectingastrongwillingness,amongasignificant

portion,toovercomepotentialchallenges.

Butthereareseveralconcernsthat

mayholdtherestoftherespondentsback,includingpracticalchallengeslikelanguagebarriers,alackofknowledgeofwhattheexperiencewouldbelike

andtheconcernofthefinancialcostofstudyingabroad–andotherconcernsaroundtheiracademicreadiness,

emotionalstress,andlackofsupport.Theseconcernsaremoreprominentintheyoungestrespondents.

Someofthesecanbeanswered

andresolved,butsomeofthemareinherentandintrinsicchallengesofstudyingabroad.Ratherthantryingtodownplaythem,focusinstead

onhighlightingthekeyadvantages–likegainingaglobalperspective,accessingahigh-qualityeducation,anddevelopingindependence.

Naturally–becauseofthedistancesinvolved–socialmediaisan

importantresearchtoolforstudentsinChinalookingtostudyabroad.Italsoexposesthemtonaturallyoccurring

contentfromexistingstudents–

whichweknowisapowerfulinfluence.Real-lifeexamplesofpeoplewho

havepursuedsimilarjourneyscanbereassuringandinspiring,bringingtheprocesstolifeandmakingaspirationsfeeltangible.

Whichofthefollowingsocialmediachannelsdoyouuse?83%

80%

59%

45%

38%

22%21%

10%

7%6%

WeChatDouyinBaiduSina

FacebookX

YouTubeInstagramSnapchatReddit

(formerlyTwitter)

Weibo

Q:Whichofthefollowingsocialmediachannelsdoyouuse?(410)

21

22

WeChatisaChinesesuper-appthat

combinesmessaging,socialnetworking,

mobilepayments,andotherservices.

DouyinistheChina-

specificversionofTikTok,madebythesame

companyasTikTokandwastheoriginalofthe

twoalmostidenticalapps.

SinaWeibo(usuallyjust

calledWeibo)isa

microbloggingplatform

whichisverysimilarto

Twitter/Xbutrunbya

ChineseplatformcalledSina.

Nearlyeverystudentwespoketousesatleastonesocialmediachannelfortheirresearch.

WeChatisaheadofthepack,anditiswidelyusedbyalltheagegroups.

Douyin,whichprioritisesvideocontent,isthe

runner-up,with87%of14-year-oldsusingthisastheirpreferredsocialmediachannel.

SinaWeiboisusedbynearlyhalfofChinese

students(45%).However,platformadoptionvariesregionally,withusageinEastChinafallingbelowthenationalaverage(39%).

StudentsinEastChina(hometoBeijing,

Shanghai,andmorewesterninfluence)aresignificantlymorelikelytouseX(formerlyTwitter)comparedtoothers.33%usetheplatformhere,makingit3xaspopularasSouth-CentralChina.

Socialmediaisapowerfultoolwhereyoucanleverageyouralumninetworkand

arrangeforstudentstohearfrom(andspeakto)internationalstudentsabouttheirexperienceofstudyingabroad.

Highlightingdiverserolemodelsacrossavarietyofsubjects,careers,andculturalbackgroundscanexpandstudents

horizonsandshowthemthebreadthofpossibilitiesavailable.

Lowbasesize<50

23

toolsaNDresources

5.

TheHub

-Apersonalisedplatformtailoredto

eachstudent’sneeds,offeringrelevantinformation,advice,andsupporttosimplifydecision-making

andhelpthemstayorganised.

6.

ProviderProfiles

-UniversitiesandColleges’

searchtoolisanonlineresourcethatallows

prospectivestudentstoexploreanddiscoverhighereducationinstitutionsacrosstheUK.AccessibleatUCASExplore,thistoolenablesusersto:

-SearchforInstitutions:Inputspecificqueriesorbrowsethroughacomprehensivelistofuniversitiesandcolleges.

-FilterResults:Narrowdownoptionsbasedoncriteriasuchasregion,studymodes,andqualificationsoffered.

-AccessDetailedProfiles:Viewinformationabouteachinstitution,includingavailablecourses,campusfacilities,accommodationoptions,andstudentlife.

Thistoolisdesignedtoassiststudentsinmakinginformeddecisionsaboutwheretopursuetheirhighereducationbyprovidingdetailedandup-to-dateinformationon

variousinstitutions.

7.UCASWeChat-Adedicatedchannelfor

advisersandcounselorsinChina,featuring

articlesaboutstudyingintheUKandguides

onUCASprocesses,ensuringlocalisedsupportandclearcommunication.

chaPter3-

iNDePeNDeNce&imPortaNce

Studentswantagency,buttheyneedthe

guidanceandthetoolsthatwillgivethemtheconfidencetodecideforthemselves..

Tomakeindependentdecisions,theyneedtodecidewhat’s

importantt