目錄第一章測(cè)試第二章測(cè)試第三章測(cè)試第四章測(cè)試第五章測(cè)試第六章測(cè)試第七章測(cè)試第一章測(cè)試【單選題】(2分)Aproductcanbe______.()

A.physical

√B.physical,virtualorincyberform

C.virtual

D.incyberform

【多選題】(2分)Aproductisanythingthatisofferedtoamarketfor_____thatmightsatisfyaneedorwant.()

√A.Consumption

√B.acquisition

√C.attention

√D.use

【判斷題】(2分)Youdon'thavetoberichorfamoustobeasuccessfulentrepreneur.()

√A.對(duì)

B.錯(cuò)

【判斷題】(2分)Becominganentrepreneurisn'thard,butitneedsworkandrequiresmanysteps.()

√A.對(duì)

B.錯(cuò)第二章測(cè)試【單選題】(2分)Theshortenedformof“Jingdong”is“JD”.Whichtranslationmethodisappliedinthebrandnametranslation？（）

A.Transliteration

B.LiberalTrjanslation

√C.Abbreviation

【單選題】(2分)ThenameEric”means().

A.gentleman

B.youngman

√C.powerfulruler

【單選題】(2分)ThesloganofXiaomiis().

A.findthingsout

B.recordthegoodlife

√C.Alwaysbelievethatsomethingwonderfulisabouttohappen.

【單選題】(2分)REVLON,thebrandnameofcosmetics,istranslatedinto().

√A.露華濃

B.浮生若夢(mèng)

C.玫珂菲

【判斷題】(2分)Halftransliterationandhalfliberaltranslationisquitecommoninourdailylife,forexample,WechatandHisense.（）

√A.對(duì)

B.錯(cuò)

【判斷題】(2分)It’sbetternottousefoodsnamesoranimalnamestobeyourEnglishnames.()

√A.對(duì)

B.錯(cuò)

【判斷題】(2分)ThesloganofLiNingis“Nothingisimpossible.”()

A.對(duì)

√B.錯(cuò)

【判斷題】(2分)Thesloganswhichimpressusalotareoftenthosewithimpliedmeanings.()

√A.對(duì)

B.錯(cuò)

【單選題】(2分)Intheancienttime,theenlightenmentideologistinQingDynastyYanFuputforwardthetranslationmethod“信、達(dá)、雅”,themeaningofwhichis“faithfulness,expensivenessand()”.

√A.elegance

B.graceful

C.elegant

【單選題】(2分)Whoputforwardthetranslationmethod“信、達(dá)、雅”,themeaningofwhichis“faithfulness,expressivenessandelegance”？（）

√A.嚴(yán)復(fù)

B.劉復(fù)

C.林語(yǔ)堂

第三章測(cè)試【單選題】(2分)Dewuisanapp（）.

A.Forlisteningtomusic.

√B.Forsellingsportsclothesandshoesandalsoshareideasofsports.

C.Forwatchingvideos.

【單選題】(2分)WhichisthesymbolofbeautifulloveinChineseculture？（）

A.shoes

√B.lock

C.hat

【多選題】(2分)Whichaspectsofhappinesscanbebroughttothecustomersthroughtheproducts？()

√A.Socio-pleasure

√B.Psycho-pleasure

√C.Ideo-pleasure

【判斷題】(2分)Mostofthephysicalproductscan’tbetouchedintherealworld.（）

√A.錯(cuò)

B.對(duì)

【判斷題】(2分)Youngpeoplearerelativelyexperiencedandrational.（）

√A.錯(cuò)

B.對(duì)

【判斷題】(2分)Itisnodoubtthataproductwithitsownadvantageswillbemorecompetitiveinthemarket.（）

√A.對(duì)

B.錯(cuò)

【判斷題】(2分)Thefunctionsofproductsshouldbeconstantlyoptimized.（）

A.錯(cuò)

√B.對(duì)

【多選題】(2分)Thephysio-pleasureincludesthepleasureofsight,and（）.

√A.hearing

√B.taste

√C.smell

√D.touch

【多選題】(2分)Productdesignisacompleteactivitysystemwhichincludes().

√A.productdecision

√B.marketforecasting

√C.marketsurvey

√D.userstudy

【判斷題】(2分)Thetranslationof“Agirlwilldollherselfupforhimwholovesher”is“女為悅己者容”.()

A.錯(cuò)

√B.對(duì)第四章測(cè)試【單選題】(2分)InSeptember2003,thegiantDeBeersdiamondcompanylaunchedamassiveadvertisingcampaignacrosstheUScalled().

A.“WomenoftheWorld,RaiseYourHands.”

B.“WomenoftheWorld,RaiseYourLeftHand.”

√C.“WomenoftheWorld,RaiseYourRightHand.”

D.“WomenoftheWorld,RaiseYourhead.”

【單選題】(2分)Featurestendtoborereaders.Makeanemotionalappealbyputting()inyourheadlineisgood.

A.emotion

B.colons

C.facts

√D.Benefits

【單選題】(2分)WhatdoesCinAIDCAformulareferto?()

A.Connection

B.Community

C.Communication

√D.Conviction

【多選題】(2分)Whatisthepowerofcopywriting?()

√A.Itconveysakeymessage.

√B.Itbuildsbrandfamiliarity.

√C.Itevokespositiveemotions.

√D.Itmakesthereaderrememberthebrand/product.

【多選題】(2分)Welcomeemailsshouldbe().

√A.clear

√B.informative

√C.Actionable

【判斷題】(2分)“Adiamondisforever”notonlypromotedthesalesofdiamonds,butalsochangedpeople’sconceptofdiamond.（）

√A.對(duì)

B.錯(cuò)

【判斷題】(2分)WhatisAIDA?ItisanabbreviationforAttention,Interest,DesireandAction.（）

√A.對(duì)

B.錯(cuò)

【判斷題】(2分)Researchhasshownthatwelcomeemailshavehigheropenratesthanstandardmarketingemails.（）

√A.對(duì)

B.錯(cuò)

【判斷題】(2分)Headlineisthefirstelementofyouradvertisingcopythatthereaderswillsee.（）

√A.對(duì)

B.錯(cuò)

【判斷題】(2分)Inacopy,don’tsayit’s“27meterslong”,sayit’s“27metersinlength”.（）

√A.錯(cuò)

B.對(duì)第五章測(cè)試【單選題】(2分)Whatis“brandidentity”?()

A.品牌卡片

B.品牌名

√C.品牌識(shí)別

D.品牌身份證

【單選題】(2分)Whatis“brandelements”?()

A.品牌識(shí)別

√B.品牌要素

C.品牌知識(shí)

D.品牌名稱(chēng)

【單選題】(2分)Thecorporateidentityorinotherterms,,referstothe()“personality”projectedbya,firmorbusiness.

A.minor

B.internal

√C.external

D.main

【單選題】(2分)Whatis“personalbrand”?（）

A.資源品牌

√B.個(gè)人品牌

C.私人品牌

D.人力品牌

【多選題】(2分)Howcanapowerfulbrandidentitybecreated?()

√A.Establishmessagingstatements.

√B.Understandyourbrand.

√C.Customeranalysis.

√D.Competitivestudy.

【多選題】(2分)Brandelementsinclude().

√A.colorpalette

√B.tagline

√C.logo

√D.marketingmaterials

【多選題】(2分)Whatistheimportanceofbuildingcorporateidentity?()

√A.Helptoengagewiththeinternalaswellasexternalstakeholderstobuildalong-termassociationintermsofcustomerloyalty.

√B.Establishconsistencyofthecompany.

√C.Helpfromtherestofthecompetitors.

√D.Establishaofthecompanywithrespecttothevalue.

【判斷題】(2分)Brandshelpbusinessescreateandkeepcustomers.（）

A.錯(cuò)

√B.對(duì)

【判斷題】(2分)LogoisthestandardbearerfortheentirebrandexperienceandalltheBrandElements.()

A.錯(cuò)

√B.對(duì)

【判斷題】(2分)Havingaclearvisionandoutlineofthebusinesswillgiveafirmfoundationonwhichyoucanbuildthebusiness.()

√A.對(duì)

B.錯(cuò)第六章測(cè)試【單選題】(2分)Whenshouldwestarteatingaccordingtothewesterntablemanners?（）

A.Whenalltheguestshavefinishedeating.

B.Whenthefoodisserved.

√C.Whenthehostessasksustoeat.

D.Wheneverwewant.

【單選題】(2分)Whatshouldwedoifattendingawesterndinnerwhichstartswithaformalpray?（）

A.Distributefoodonthetable.

B.Trytorepeatwhattheysay.

C.Leavethetableandwaituntiltheyfinishpraying.

√D.Justholdhandsastheydoorsittherepolitelywaitingforthemtofinish.

【單選題】(2分)WhenwouldtheGermanphilosopherKantgetupeverymorning?（）

A.7o'clock

B.6o'clock

C.8o'clock

√D.5o'clock

【單選題】(2分)WhichofthefollowingnumbersisdetestedbytheBritishandAmericans?（）

√A.13

B.6

C.8

D.4

【多選題】(2分)Whichofthefollowingareconsideredastaboo?（）

√A.Inquiringforprivacy.

√B.Callinganeldermanson.

C.Callingsomebodydog.

D.Talkingaboutdeatheuphemistically.

【多選題】(2分)Whatarethefeaturesofbusinessnegotiation?()

√A.Aimingforobtainingeconomicbenefits.

√B.Puttinggreatstressuponvalue.

√C.Emphasizingstrictnessandaccuracyofthecontractterms.

D.Regardingpunctualityasanessentialissue.

【判斷題】(2分)Beinglatecouldbenothinginsomecountriesoflowtimeconsciousness.（）

A.錯(cuò)

√B.對(duì)

【判斷題】(2分)LivingapartfromparentsisconsideredbyChineseastherightwaytorepaythem.（）

A.對(duì)

√B.錯(cuò)

【判斷題】(2分)TheChinese-styledinnerisoftenashowofunity,harmonyandhappiness.（）

A.錯(cuò)

√B.對(duì)

【判斷題】(2分)Withouteconomicbenefits,thenegotiationcouldstillberegarded，tosomedegree,assuccessful.（）

√A.錯(cuò)

B.對(duì)第七章測(cè)試【單選題】(2分)WhichoneisNOTthequalityforaperson’ssuccess.()

A.takingaction

√B.relaxation

C.persistence

D.keepingcurious

【多選題】(2分)Howcanyoumakeyouselffromadreamertoanexecutor?()

√A.Setupapracticalandfeasiblegoal.

√B.Useyourspecialtytosolveotherpeople’sproblems.

√C.Thinkclearlyaboutyouradvantage.

√D.Giveupsettingupaperfectplan.

【多選題】(2分)Intheprocessofrunningbusiness,youshouldkeepaneffectivecommunicationwith（）.

√A.businesspartners

√B.teammembers

√C.customers

D.strangers

【多選題】(2分)()and()willbringagoodcooperativerelationship.()

√A.mutualrespect

√B.mutualtolerance

C.mutualquarrel

D.mutualsuspect

【多選題】(2分)Whatarethethreestagesthatmostentrepreneursexperienceduringtheprocessofrunningbusiness?()

A.peacefulstage