青海2025自考[工商管理]英語（二）模擬題及答案一、選擇題（共20題，每題1分，共20分）1.Inthecontextofbusinessmanagement,whichofthefollowingbestdescribes'strategicplanning'?A.Short-termoperationaladjustmentsB.Long-termgoal-settingandresourceallocationC.EmployeeperformanceevaluationsD.Crisismanagementtechniques2.WhenacompanyinQinghaiaimstoexpanditsmarketshareinthetourismsector,whichmarketingstrategyismosteffective?A.PriceskimmingB.PenetrationpricingC.ProductdifferentiationD.Discountpromotions3.Theterm'supplychainmanagement'refersto:A.ManagingonlyproductionprocessesB.CoordinatingrawmaterialprocurementtodeliveryC.MarketingexclusivelyonlineD.Reducinglaborcosts4.WhichorganizationalstructureismostsuitableforasmallbusinessinXiningfocusingoninnovation?A.HierarchicalB.MatrixC.FlatD.Divisional5.Inthehospitalityindustry,'customerrelationshipmanagement(CRM)'systemshelpbusinessesby:A.ReducinginventorylevelsB.TrackingguestpreferencesandloyaltyC.LoweringutilitybillsD.Automatingpayroll6.ASWOTanalysisforadairyfarminQinghaiwouldprimarilyfocuson:A.CompetitorsinShanghaiB.LocalclimateandsoilconditionsC.GlobaldairyexporttrendsD.Employeeturnoverrates7.Whichfinancialratioismostcriticalforassessingacompany’sshort-termliquidity?A.Debt-to-equityratioB.GrossprofitmarginC.CurrentratioD.Returnonassets8.IntheeventofasuddeneconomicdownturninChina,abusinessinQinghaishouldprioritize:A.ExpandingintointernationalmarketsB.CuttingcostsanddiversifyingrevenuestreamsC.IncreasingpricesacrossallproductsD.Focusingsolelyongovernmentcontracts9.Whichleadershipstyleismosteffectiveinadynamicandinnovativeworkplace?A.AutocraticB.DemocraticC.Laissez-faireD.Bureaucratic10.AbusinessintheQinghai-Gansuborderregionmightbenefitfromwhichtradeagreement?A.BeltandRoadInitiativeB.RegionalComprehensiveEconomicPartnership(RCEP)C.NorthAmericanFreeTradeAgreement(NAFTA)D.EuropeanUnionCustomsUnion11.The'leanmanagement'approachemphasizes:A.MaximizinginventorytoensureavailabilityB.MinimizingwasteandoptimizingefficiencyC.IncreasinglaborcoststoboostmoraleD.Expandingphysicalofficespaces12.Whichofthefollowingisakeycomponentofcorporatesocialresponsibility(CSR)?A.TaxavoidancestrategiesB.SustainableenvironmentalpracticesC.PayingminimumwagesD.Lobbyingagainstregulations13.Inthecontextofe-commerce,'SEO(SearchEngineOptimization)'helpsbusinessesby:A.IncreasingadspendingB.ImprovingvisibilityinsearchresultsC.ReducingwebsiteloadingtimesD.Eliminatingcustomerreviews14.Whichmotivationaltheorysuggeststhatemployeesaremotivatedbyfairnessandrecognition?A.Maslow’shierarchyofneedsB.Herzberg’stwo-factortheoryC.McGregor’sTheoryXD.Expectancytheory15.AcompanyinQinghaiexportingwooltoEuropemustcomplywith:A.WTOtradebarriersB.EUenvironmentalstandardsC.USimporttariffsD.ASEANtradepolicies16.The'balancedscorecard'frameworkinbusinessmanagementhelpsorganizationsby:A.TrackingonlyfinancialperformanceB.MeasuringmultiplestrategicobjectivesC.ReducingemployeebonusesD.Eliminatingnon-essentialdepartments17.WhichbusinessmodelismostsuitableforastartupinYushu,Qinghai,offeringeco-friendlyproducts?A.Subscription-basedB.FranchiseC.Manufacturing-onlyD.Licensing18.Inthetourismindustry,'seasonality'refersto:A.FluctuationsintouristdemandbasedonweatherB.IncreasesinhotelpricesduringholidaysC.DecreasesinflightfaresD.Higheremployeesalariesinsummer19.WhichethicaldilemmamightariseinaminingcompanyoperatinginQinghai?A.ConflictbetweenprofitmaximizationandenvironmentalprotectionB.DiscriminationinhiringC.CorruptioningovernmentcontractsD.Misleadingadvertising20.AbusinessintheTibet-Qinghaiborderregionshouldconsiderwhichfactorforgrowth?A.ProximitytourbanmarketsB.GovernmentsubsidiesforremoteareasC.HightransportationcostsD.Limitedinternetconnectivity二、填空題（共10題，每題1分，共10分）1.Theprocessofidentifying,measuring,andcontrollingfinancialrisksisknownas________.2.Abusinessstrategyfocusedonlowpricesandhighvolumeiscalled________.3.Theabilityofacompanytoadapttomarketchangesisreferredtoas________.4.Insupplychainmanagement,theterm'just-in-time(JIT)'refersto________.5.The'fiveforcesmodel'byPorteranalyzescompetitiveforcessuchas________andbargainingpowerofsuppliers.6.Acompany’s'brandidentity'isshapedbyits________andvisualelements.7.Thefinancialmetric'returnonequity(ROE)'measures________performance.8.'Work-lifebalance'isoftenpromotedinmodernorganizationstoenhance________andproductivity.9.Ininternationaltrade,the'most-favored-nation(MFN)'principleensuresequaltradingconditionsforall________.10.The'humancapitaltheory'suggeststhatemployeesareacompany’s________asset.三、判斷題（共10題，每題1分，共10分）1.Strategicplanningislessimportantforsmallbusinessesthanforlargecorporations.(True/False)2.Aflatorganizationalstructureismorehierarchicalthanamatrixstructure.(True/False)3.Customerrelationshipmanagement(CRM)systemsareprimarilyusedforsalestracking.(True/False)4.The'BeltandRoadInitiative'primarilybenefitsbusinessesincoastalregionsofChina.(True/False)5.AbusinessinQinghaimightfacechallengesduetohightransportationcoststourbancenters.(True/False)6.The'leanmanagement'approachoriginatedintheautomotiveindustry.(True/False)7.Corporatesocialresponsibility(CSR)islegallymandatoryforallcompanies.(True/False)8.SearchEngineOptimization(SEO)isunnecessaryforbusinesseswithphysicalstoresonly.(True/False)9.The'balancedscorecard'frameworkwasdevelopedbyPeterDrucker.(True/False)10.Ethicaldilemmasarelesscommoninindustrieswithstrictregulations.(True/False)四、簡答題（共5題，每題3分，共15分）1.Explainthedifferencebetween'long-termstrategicplanning'and'short-termoperationalplanning.'2.Howdoes'supplychainmanagement'benefitabusinessinaremoteregionlikeQinghai?3.Describetwokeycomponentsof'corporatesocialresponsibility(CSR).'4.Whatis'customerrelationshipmanagement(CRM),andwhyisitimportantinthetourismindustry?5.HowcanabusinessintheQinghai-Gansuborderregionleveragethe'BeltandRoadInitiative'forgrowth?五、論述題（共2題，每題5分，共10分）1.DiscussthechallengesandopportunitiesofexpandingabusinessfromQinghaitointernationalmarkets.2.Explainhow'leanmanagement'principlescanimproveefficiencyinasmall-scalemanufacturingbusinessinTibet.參考答案及解析一、選擇題1.B解析：戰(zhàn)略規(guī)劃是指企業(yè)為達成長期目標(biāo)而進行的資源分配和方向設(shè)定，強調(diào)長期性而非短期調(diào)整。2.B解析：滲透定價策略通過低價快速占領(lǐng)市場，適合旅游業(yè)等競爭激烈的行業(yè)。3.B解析：供應(yīng)鏈管理涵蓋從原材料采購到產(chǎn)品交付的全程協(xié)調(diào)，確保效率。4.C解析：扁平化結(jié)構(gòu)適合創(chuàng)新型企業(yè)，減少層級，促進快速決策。5.B解析：CRM系統(tǒng)幫助酒店記錄客戶偏好，提升忠誠度和復(fù)購率。6.B解析：青海氣候和土壤直接影響農(nóng)牧業(yè)發(fā)展，是SWOT分析的關(guān)鍵。7.C解析：流動比率衡量短期償債能力，高于2通常表示健康。8.B解析：經(jīng)濟下行時，企業(yè)應(yīng)削減成本并多元化收入以增強韌性。9.B解析：民主型領(lǐng)導(dǎo)鼓勵員工參與決策，適合創(chuàng)新環(huán)境。10.A解析：一帶一路倡議促進中西部與沿線國家貿(mào)易，適合青海企業(yè)。11.B解析：精益管理核心是消除浪費，優(yōu)化流程。12.B解析：CSR強調(diào)可持續(xù)發(fā)展，符合社會責(zé)任。13.B解析：SEO提升網(wǎng)站在搜索引擎中的排名，增加曝光。14.B解析：赫茨伯格理論認為公平和認可能激勵員工。15.B解析：歐洲對環(huán)保標(biāo)準嚴格，青海企業(yè)需合規(guī)。16.B解析：平衡計分卡從財務(wù)、客戶、流程、學(xué)習(xí)四個維度評估戰(zhàn)略。17.A解析：訂閱模式適合持續(xù)銷售產(chǎn)品或服務(wù)，如環(huán)保產(chǎn)品。18.A解析：季節(jié)性指旅游需求隨季節(jié)變化，影響資源分配。19.A解析：礦業(yè)企業(yè)常面臨經(jīng)濟效益與環(huán)境保護的沖突。20.B解析：政府補貼可降低偏遠地區(qū)企業(yè)運營成本。二、填空題1.風(fēng)險管理（Riskmanagement）2.滲透定價（Penetrationpricing）3.靈活性（Flexibility）4.按需生產(chǎn)（Producingjust-in-time）5.競爭強度（Competitiveintensity）6.品牌形象（Brandimage）7.股東（Shareholders）8.滿意度（Satisfactio