站名：站名：年級專業(yè)：姓名：學號：凡年級專業(yè)、姓名、學號錯寫、漏寫或字跡不清者，成績按零分記?！堋狻€…………第1頁，共1頁福建江夏學院《商務英語》2025學年第一學期期末試卷(B)題號一二三四總分得分注意事項考生須在答題卡指定位置填寫姓名、學號、專業(yè)等信息，在試卷上作答無效。答題時須使用黑色簽字筆或鋼筆，字跡清晰，卷面整潔。考試結(jié)束后，將試卷、答題卡一并交回，不得攜帶出考場。一、選擇題（每題2分，共30分）1.以下哪個詞匯與商務談判中的“讓步”意思相近？A.concessionB.negotiationC.agreementD.contract2.“Thecompanyisplanningamajorexpansionintooverseasmarkets.”這句話中“expansion”的意思是？A.收縮B.擴張C.創(chuàng)新D.變革3.商務英語中，“invoice”指的是？A.發(fā)票B.訂單C.合同D.收據(jù)4.當你想表達“我們需要盡快完成這個項目”，以下哪種表達更合適？A.Weneedtofinishthisprojectasquickaspossible.B.Weneedtocompletethisprojectassoonasquickly.C.Weneedtofinishthisprojectassoonaspossible.D.Weneedtocompletethisprojectasquickascan.5.在商務郵件中，用于稱呼對方的常用語是？A.HiB.DearC.HelloD.Goodmorning6.“Theproducthasahighdemandinthemarket.”這里“demand”的意思是？A.供給B.需求C.質(zhì)量D.價格7.商務英語中，“CEO”代表？A.首席執(zhí)行官B.首席財務官C.首席運營官D.首席技術(shù)官8.以下哪個短語表示“達成共識”？A.reachanagreementB.makeadecisionC.takeactionD.giveadvice9.“Thecompany'sprofitshaveincreasedsignificantlythisyear.”中“profits”的意思是？A.成本B.利潤C.收入D.支出10.商務英語中，“brandawareness”指的是？A.品牌認知度B.品牌形象C.品牌價值D.品牌忠誠度11.當你想邀請客戶參加會議，你可以說？A.Wouldyouliketocometothemeeting?B.Doyouwanttojointhemeeting?C.Iwouldliketoinviteyoutothemeeting.D.Alloftheabove.12.“Thenewpolicywillhaveagreatimpactonourbusiness.”中“impact”的意思是？A.影響B(tài).機會C.挑戰(zhàn)D.變革13.商務英語中，“marketshare”指的是？A.市場份額B.市場需求C.市場競爭D.市場規(guī)模14.以下哪個句子語法正確？A.Ihavebeenworkingheresincethreeyears.B.Ihavebeenworkinghereforthreeyears.C.Iworkedheresincethreeyears.D.Iworkedhereforthreeyears.15.“Thesalesteamisresponsibleforpromotingtheproducts.”中“responsiblefor”的意思是？A.負責B.為了……C.由于D.關(guān)于二、填空題（每題3分，共30分）1.The___________(合同)betweenthetwocompanieshasbeensigned.2.Ourcompanyisplanninganewmarketing___________(活動)topromotethenewproduct.3.The___________(價格)ofthisproductisverycompetitiveinthemarket.4.Weneedtoimproveourcustomer___________(服務)toincreasecustomersatisfaction.5.Themanagerhasmadea___________(決定)toexpandthebusinessoverseas.6.The___________(質(zhì)量)ofourproductsisofgreatimportance.7.Wearelookingfora___________(有經(jīng)驗的)salespersontojoinourteam.8.Thecompany's___________(目標)istoincreaseitsmarketshareby20%thisyear.9.Weneedto___________(更新)ourwebsitetoattractmorecustomers.10.The___________(談判)betweenthetwosidesisgoingonsmoothly.三、閱讀理解（每題5分，共20分）Passage1Intoday'sglobalbusinessworld,effectivecommunicationiscrucialforthesuccessofanycompany.BusinessEnglishplaysavitalroleinthisprocess.Ithelpscompaniescommunicatewithinternationalpartners,customers,andsuppliersclearlyandaccurately.OneofthekeyaspectsofbusinessEnglishiswritingskills.Well-writtenbusinessemails,reports,andcontractscanavoidmisunderstandingsandbuildtrust.Forexample,whenwritingabusinessemail,itisimportanttouseaprofessionaltone,organizethecontentlogically,andbeclearaboutthepurpose.Anotherimportantaspectisspeakingskills.Inbusinessmeetingsandpresentations,beingabletoexpressideasclearlyandconfidentlyisessential.Usingappropriatevocabularyandgrammar,andbeingabletohandledifferenttopicsarealsonecessary.1.Whatiscrucialforthesuccessofacompanyintoday'sglobalbusinessworld?2.WhyisbusinessEnglishimportantincommunication?3.WhatarethekeyaspectsofbusinessEnglishmentionedinthepassage?4.WhyisitimportanttowritewellinbusinessEnglish?Passage2Themarketingdepartmentofacompanyisresponsibleforpromotingthecompany'sproductsandservices.Oneofthemaintasksismarketresearch.Byconductingmarketresearch,thedepartmentcanunderstandtheneedsandpreferencesofcustomers,aswellasthetrendsinthemarket.Basedonthemarketresearchresults,themarketingdepartmentdevelopsmarketingstrategies.Thesestrategiesmayincludeadvertising,publicrelations,andsocialmediamarketing.Thegoalistoincreasebrandawarenessandattractmorecustomers.Inaddition,themarketingdepartmentalsoworkscloselywithotherdepartments,suchasthesalesdepartmentandtheproductdevelopmentdepartment.Thiscollaborationensuresthattheproductsandservicesmeetthemarketneedsandareeffectivelypromoted.1.Whatisthemaintaskofthemarketingdepartment?2.Howdoesthemarketingdepartmentunderstandthemarket?3.Whatdoesthemarketingdepartmentdobasedontheresearchres