VITAQUEST。

DELIVERINGWHAT'SNEXT

ExploringtheTrendsfor2025

inTheDietarySupplementMarket

ByLaurenSamot,RD

Theglobaldietarysupplementsmarketcontinuestogrowbyleapsandbounds.In2022itwasvaluedat$360.2billion,growingatacompoundedannualgrowthrate(CAGR)of6.7%.By2032,themarketisexpectedtoreachavaluationof$688.9billion.1

However,fromyeartoyear,thetrendsindietarysupplementsarenotalwaysthesame,includingthoseexperiencingagrowthphase.Consequently,stayingaheadofthecurveisimportanttounderstandingandcapitalizingonupcomingindustrytrends.

Thisarticlewillprovideinsightintothedietarysupplementtrendsweexpecttoreignsupremein2025.

TheEvolvingU.S.SupplementMarketin2025

AccordingtoGrandViewResearch2,NorthAmericaaccountedforarevenueshareof33%in2023forthedietarysupplementmarket,mostofwhichcamefromtheU.S.

FactorsfuelingproductinterestintheU.S.includegrowinghealthcarecosts,changesinfoodlawsaffectinglabelandproductclaims,rapidadvancesinscienceandtechnology,therisinggeriatric

population,andgrowinginterestinattainingwellnessthroughdiet.

Likewise,ValuatesReports3indicatesthatrapidurbanization,riseindisposableincome,andgrowingawarenessofhealthissuesarealsoimpactingsupplementindustrystatisticsintheU.S.

SupplementTypesinHighDemandfor2025

Drawingfromcomprehensivemarketresearchacrossmultipleindustrysources,wepredictthesedietarysupplementproductsandcategorieswillexperienceexplosivegrowthin2025.

?CollagenSupplements

?PetSupplements

?SportsNutritionSupplements

?VitaminDSupplements

?HerbalSupplements

?NootropicsSupplements

?BeautyFromWithinSupplements

?Pre-,Pro-&Post-biotics

?Women’sHealthSupplements

?GreenFoodsSupplements

?GLP-1SupportSupplementsforWeightLoss/MetabolicHealth

?Organic&Plant-basedSupplements

?ImmuneHealthSupplements

CollagenSupplements

Theglobalcollagenmarketsizewasestimatedat$10.08billionin2022anditisforecastedtohitabout$23.02billionby2032withaCAGRof8.9%duringtheforecastperiod2023to2032.4

Oneofthereasonsforthepopularityofcollagenisanagingpopulation.Considerthatthemostobviousoutwardsignofagingisachangeintheappearanceofskin.Ascollagenlevelsdecline,anincreaseinfinelinesandwrinklesandadecreaseinskinelasticityisevident.Likewise,adeclineincollagencanaffect

jointhealth,whichisanotherissueforanagingpopulation.

Collagenisavailableinvariousforms,includingbovine(cattle),porcine(pigs),chickensternalcartilage,

andmarine(fish).Thereisalsoagrass-fedbovineoption,whichisanichemarketconsideration.Recently,“vegancollagen”hasbeenintroduced,thoughplantsdonotcontaincollagen.Theseveganproductsaregenerallycombinationsofaminoacidsthatmimictheaminoacidprofileofrealcollagen.

Collagensupplementscanbemanufacturedinvariousformats,andwe’velistedsomepopularones

below.Additionally,supplementbrandownersneedtoeducatethemselvesaboutthedifferenttypesofcollagensthatcanbeusedwhenformulatingyourproduct.

Regardingcapsules,you’llneedtousecollagenmaterialsshowingeffectivenessina1or2.5gdose.

Eventhen,the1gdosewillrequirea2-capsuleservingsize,andthe2.5gdosewillrequirea4-capsule

servingsize.Liquidcollagenproductsoffersomeadvantages,particularlyeaseofswallowing,butstabilityistypicallymorechallenging.Powdersareoneofthemostpopulardietarysupplementdeliveryformsforcollagen.Apowderedproducthastheadvantageofbeingabletobemixedwithabeverage,including

water,juice,coffee,etc.Gummiesarecertainlyapopulardeliveryform,butitisdifficulttoprovideaclinicallyrelevantdoseofcollageningummies.

Gummiesvs.ChewableTablets

Speakingofgummies,itshouldbenotedthat,ingeneral,chewabletabletshaveseveraldistinctadvantagesovergummies.

Onesuchadvantageisstability.Ingummymanufacturing,introducingnutraceuticalsintothegummy

matrixmustbedoneneartheendofthemanufacturingprocesssincethematrixistoohotbeforethen,

itwilllikelyhavenutraceuticalstability.Inthecaseofsomenutraceuticals,suchasprobiotics,stabilitymaybenegativelyimpactedevenwhennutraceuticalsareintroducedattheendoftheprocess.Thesearenotissuesinchewabletablets.

Furthermore,itisrelativelyeasytoadjustthesizeofthechewabletablettoaccommodatealargernutraceuticalpayload,whereasgummieshavelimitedsizeoptions.Likewise,theR&Dprocess/

formulationislongerwithgummies,butmuchquickerwithchewables.

Also,gummiescanmeltintheirbottleifthestoragetemperatureistoohigh,which(again)isnotaproblemwithchewabletablets.

PetSupplements

AccordingtoGrandViewResearch5,theglobalsizeofthe

petsupplements

marketwasestimatedat$2.49billionin2023andisprojectedtogrowataCAGRof5.9%from2024to2030.

Therisingdemandforthemarketcanbeattributedtoariseinpethumanization(i.e.,thepracticeinpetcultureoftreatingcompanionanimalswithalevelofcare,attention,andluxuryrelativelyhigherthanfortheaveragedomesticatedanimal),leadingtosignificantexpenditureonpetfood,supplements,andotherrelatedproductstokeepthemactiveandhealthy.

Supplementsenhancepets’concentration,focus,andenergylevels,strengthentheirimmunesystem,andpromotehearthealth.Anti-stress,anti-anxiety,orcalmingsupplements,aswellassupplementsforjointhealthandskinandcoat,arealsoinhighdemandandareanticipatedtogainfurthertractionamongpetowners.

Theincreasingnumberofpetsacrosstheglobeisdrivingthedemandforpetsupplements.Forinstance,accordingtotheU.S.PetFoodIndustry’s2020petownershipstudy,petownershiprosefrom67%ofhouseholdstoanall-timehighof70%,asconfirmedbytheAmericanPetProductAssociationAPPA.

Thesestatisticsforetellhighmarketgrowthovertheforecastperiod.7

SportNutritionSupplements

Sportsnutritionsupplements

arepopularamongathletes,fitnessenthusiasts,andpeoplewhosejobinvolvessignificantphysicalactivity.

AccordingtoGrandViewResearch8,thesizeoftheglobalsportsnutritionmarketwasvaluedat$45.24billionin2023andisexpectedtoexpandataCAGRof7.5%from2024to2030.

Someofthemanynutraceuticalswithgoodscienceforsportsperformanceandfitnessinclude:

?BlackGingerExtract–ThepolymethoxyflavonesinBlackGingerExtracthavebeenshowntoimprovecardiorespiratoryfitnessandphysicalperformancebyimprovingoxidativestressandlactate9,aswellassupportingmusclestrength,enduranceandspeed.10,11

?CreatineMonohydrate–Inadditiontoathleticandexerciseimprovement,researchhas

shownthat

creatinesupplementation

mayenhancepost-exerciserecovery,injuryprevention,thermoregulation,rehabilitation,andneuroprotection.12

?WheyProtein–Clinicalresearchshowsthattakingwheyproteinisolatedailyincombinationwithstrengthtrainingfor6to10weeksincreasedleanbodymass,strength,andmusclehypertrophy

comparedtoplacebo.13,14,15Clearwheyproteinhasaclean,clearmixthatoffersacompetitiveadvantageoverotherwheyproteinproducts.

?Beta-Alanine-ThisuniqueaminoacidhasbeenshowntoheIpincreaseexercisecapacityanddecreasemuscIefatigue.16,17,18,19

?Hydration-promotingingredients-EIectroIyte-repIacingmineraIs,suchassodium,potassium,

andmagnesiumarecommonIyusedinhydrationproducts.Otheringredientsthatpromotehydration,suchashyaIuronicacid,mayaIsobeincIuded.

?Paraxanthine-ParaxanthineisaprimarymetaboIiteofcaffeine,sharingmanyofitseffects.SomeresearchsuggeststhatparaxanthinemaybeasaferaIternativetocaffeine.i

?CalciumHMB-ThismetaboIiteoftheaminoacidIeucinehasextensiveresearchdemonstratingeffectivenessinheIpingmaintainIeanmuscIe.ii

VitaminDSupplements

TheprevaIenceofvitaminDdeficiencyandinsufficiency(i.e.,inadequateIeveIs)issignificant.The

journaINutrients20indicatedthat29%oftheU.S.popuIationisvitaminDdeficientandanadditionaI41%isvitaminDinsufficient.ThisisprobIematicconsideringthemuItipIeroIesthatvitaminDpIaysinhumanheaIthandweIIness,incIudingfaciIitatingcaIciumabsorption,promotingboneheaIth21,

anddemonstratingvaIueforthesupportofbIoodsugar,insuIin,heartheaIth,choIesteroI,intestinaIheaIth,IiverheaIth,thyroidheaIth,menstruaIheaIth,fertiIity(womenandmen),ovarianheaIth,

urinaryheaIth,immuneheaIth,muscIecomfort,age-reIatedmuscIeheaIth,jointheaIth,moodiness,anxiety(stressreIated),upperrespiratoryheaIth,IungheaIth,acne(non-cystic),skincomfort,andtestosterone.2,23,24,25,26,27

Giventhesefactors,it,snosurprisethatthevitaminDmarketwasvaIuedat$1.69biIIionin2023andisprojectedtogrowataCAGRof7.48%through2032.28

ItshouIdbenotedthatmostofthevitaminDsoIdtoconsumersisvitaminD3.ThisissignificantbecausetherearetwoprimaryformsofvitaminDavaiIabIeforuseindietarysuppIements:choIecaIciferoI(vitaminD3)andergocaIciferoI(vitaminD2).

ChoIecaIciferoIistheformofvitaminDmadeinthehumanbodyandismoreactivethanergocaIciferoI.

VitaminD2potencyisIessthanone-thirdthatofvitaminD329—soD3isgeneraIIyconsideredthe

preferredformofvitaminD.VitaminD3canbeusedinanoiIorpowderform(encapsuIated).Furthermore,itisavaiIabIeinsyntheticform(IanoIinconversiontoD3inaIaboratory)orasanaturaIveganextracted

fromreindeerIichena.k.a.,Cladoniarangeiferina—whichisaIsosustainabIeandeco-friendIy.

HerbalSupplements

The

herbaIsuppIements

markethasexhibitedconsistentgrowthovertheyears.AccordingtoMarketResearchFuture30,in2023theherbaIsuppIementsmarketsizewasvaIuedat$48.1biIIionand

projectedtogrowfrom$52.43BiIIionin2024to$87.98biIIionby2032withaCAGRof9.01%duringtheforecastperiod.

AIthoughgeneraIIyusedtotreatiIIness,herbaIsuppIementsofferarangeofgeneraIheaIthandweIInessbenefits.DemandforherbaIsuppIements,particuIarIyinemergingeconomies,isanticipatedtobedrivenbyrisingdisposabIeincomeIeveIsandincreasedspendingonheaIthandweIIness.

TheherbaIsuppIementsmarketsegmentationincIudesechinacea,moringa,flaxseeds,turmeric,ginger,

andginseng.TheechinaceasegmentheIdthemajoritysharein2023,contributingtoaround~25-27%oftheherbaIsuppIementsmarketrevenue.IntheU.S.,echinaceaisthemostvisibIeandthird-mostpopuIarherbaIsuppIementinmainstreamretaiIoutIets.TheincreaseincIinicaIstudiesdemonstratingEchinacea,sheaIthbenefitsaIsofueIeddemand,contributingtothesegment,shighestrevenueshare.31

AccordingtotheAmericanBotanicalCouncil32,thereweresomenotableincreasesinthesalesofspecificherbalsupplementsintheU.S.PsylliumoutperformedElderberry,andpsylliumhadthehighestgrowthinsaleswithinthemainstreamchannel.

NootropicsSupplements

Nootropicsaresupplementsshowntopromotecognitivehealthandenergylevels.AccordingtoFuture

MarketInsights33,thenootropicsupplementmarketisexpectedtoexpandfrom$2.2billionin2023to$4.18billionby2033.From2023to2033,globalnootropicsupplementsalesarelikelytosoarat9.0%CAGR.

Well-established

nootropicsupplements

includecaffeineandGinkgobiloba.However,newinterestin

thecategoryhasgarnishedattentionfromstudents,seniors,andsportsenthusiastsalikefornext-gen

productssuchasL-theaninetakenwithcaffeine.Thiscombinationmayconjureupfeelingsofcalmness

andmaybelinkedtoincreasedcreativity.34,35,36,37,38,39Creatine,widelyusedinthesportsnutrition

world,providesthementalenergymanyconsumerswantwithoutthenegativesideeffectssuchasjittersandinsomnia.40

Otherevidence-basednootropicingredientsinclude:

?Lion’smaneextract–Amushroomshowntoimproveworkingmemory,attention,andreactiontimewithin2hours.41,42

?Bacopaleafextract–Anherbshowntoenhancecognitiveperformance,reduceforgetfulness,andsupportlearningandmemory.43,44,45,46,47

?AsianGinsengrootextract–Showntoimprovethespeedofmentalperformanceandreducementalfatiguewithin60minutes.48,49

?Ashwagandhaextract–Inadditiontoitsanti-stressandadaptogenicproperties,someresearchiiihasdemonstratedthataspecificashwagandhaextractiscapableofcognitive-enhancingeffects.

Beauty-from-WithinSupplements

Thesizeoftheglobal

beauty-from-withinsupplementmarket

wasvaluedat$3.56billionin2022,anditisexpectedtoreach$9.22billionin2031withaCAGRof11.4%duringtheforecastperiodof2023to2031.50Thiscategoryiscomposedofskin,hair,andnails.

SkinHealth

Skinhealthsupplementstypicallyaddresscertainaspectsofskinappearance.Mostfrequently,thistendstoincludefinelinesandwrinkles,dryness/moisturization,andskinelasticity.Someproductsalsoaddressotheraspectsofskinappearancesuchasagespots/hyperpigmentation,skinredness,andnon-cystic

acne.Inallthesecases,therearenutraceuticalswithhumanclinicalresearchbehindthemtopromotetheseaspectsofhealthyskinappearance.Theseinclude:

?Collagenpeptides–Promote

collagen

productionintheskin,helpreducefinelines/wrinkles,andpromoteskinmoisturizationandelasticity.

?Ceramides–Substantiallypromotesskinmoisturization,reducestransepidermalwaterloss,andimprovesdrynessandelasticity.

?Astaxanthin–Antioxidantprotection,suppressesdamagetoskinbarrierfunction,helpsreducefinelines/wrinkles,andpromotesskinmoisturizationandelasticity.

?Hyaluronicacid–Bindstowatertohelpmaintainhydration.

?Corianderseedoil–Helpsdecreaseskinrednessandsoothessensitiveskin.

?Bloodorangeextract–HelpsreduceUV-inducedagespotsandskinredness.

?Grapeseedextract–Helpsreducehyperpigmentation.

?Zinc–Helpsimprovenon-cysticacne.

?Guggulsterones–Helpsimprovenon-cysticacne.

HairHealth

Hairhealthsupplements,likewise,addresstwomajoraspectsofhairappearance:hairgrowth/shedding,andhairthickness.Thereareafewselectnutraceuticalswithhumanclinicalresearchtopromotetheseaspectsofhealthyhairappearance.Theseinclude:

?Biotin–It’simportanttonotethatbiotinsupplementationonlyimproveshairhealthifyouhaveabiotindeficiency,whichisoftencharacterizedbyhairloss.Otherwise,thereisnoevidencethatbiotinsupplementationaffectshairgrowth.

?Spermidine–Supportstheanagenphaseofhairgrowth,reduceshairshedding,andpromoteshairthickness.

?Pomegranateextract–Helpspromotehairgrowthandhairthickness.

?Solubilizedkeratin–Helpsreducehairshedding,supportsthehaircycle,andsupportsstronger,shinierhair.

NailHealth

Nailhealthsupplementsaddressthefollowingmajoraspectsofnailappearance:splitting,thickness,

hardness,andtendencytobreak.Thereareacoupleofselectnutraceuticalswithhumanclinicalresearchtopromotetheseaspectsofhealthynailappearance.Theseinclude:

?Biotin–Mayhelpdecreasefingernailsplittingandimprovenailthickness.

?Solubilizedkeratin–Helpsimprovenailhardnessandreducesthetendencytobreak.

Pre-,Pro-&Post-biotics

Themicrobiome,whichconsistsofthetrillionsofmicrobesandbacterialivinginourgut,playsacrucialroleinsupportingguthealth,immunity,andmore.Microbiomesupportsupplementsusuallycontainoneoracombinationof

prebiotics,probiotics,andpostbiotics

.

Prebiotics(e.g.,fructooligosaccharidesandgalactooligosaccharides)arespecializedfibersthatserveasasourceoffoodforprobioticmicroorganisms.Probiotics(e.g.,LactobacillusacidophilusandBifidobacteriumlongum)arelivemicroorganismsresidinginourgutthatconferahealthbenefit.Postbioticsare

pasteurizedorheat-treatedprobioticsthatstillofferhealthbenefitseventhoughtheyarenolongeralive.

Eachofthese‘biotic’subcategoriesistrending.Theglobalprebioticfibermarketisexpectedtoreachavaluationof$6.67billionby2023,recordingaCAGRof6.3%from2023to2033.iThesizeoftheglobalprobioticsmarketisexpectedtoreach$213.1billionby2032,growingataCAGRof12.4%from2023to2032.iiThepostbioticmarketisestimatedtobevaluedat$10.8millionin2024iiiandisexpectedtoregisteraCAGRof10.9%from2024to2034,reachingavaluationof$30.5millionby2034.

iPrebioticFiberMarket.FutureMarketInsights.RetrievedJune21,2024from

/reports/prebiotic-fiber-market.

iiAcumenResearchandConsulting.ProbioticsMarketisforecastedtoReachUSD213.1Billionby2032,growingata12.4%CAGRfrom2023to

2032.GlobeNewswire.October5,2023.

/news-release/2023/10/06/2755864/0/en/Probiotics-Market-is-

forecasted-to-Reach-USD-213-1-Billion-by-2032-growing-at-a-12-4-CAGR-from-2023-to-2032.html

iiiPostbioticSupplementsMarket.FutureMarketInsights,Inc.RetrievedJune21,2024from

/reports/

postbiotic-supplements-market

.

Women’sHealthSupplements

Thewomen’shealthsupplementsmarketwasvaluedat$41.1billionin2023andisexpectedtoreach$66.5billionby2032withaprojectedCAGRof5.6%overtheforecastperiod.i

Supplementsforwomenareinclusiveofthosethataddress:

?Menstrual/PremenstrualHealth–Chasteberryextracthasextensiveresearchsupporting

menstrualhealth,aswellasareductioninsomepremenstrualsymptomsivv.VitaminB6viandmagnesiumviihavesimilarresearch.

?Pregnancy–Prenatalmultivitaminsarewidelyrecognizedfortheirvalueduringpregnancy,andtheadditionofnutraceuticalssuchasgingerextractmayhelpreducenauseaassociatedwithmorningsicknessofpregnancy.viii

?Menopause/Post-Menopause–Menopausal/postmenopausalsymptomsareanaturalpart

ofthelifecycle.Nutraceuticalslikeblackcohoshextracthavebeenshowntohelpreduceassociatedsymptoms.ix

iWomen’sHealthSupplementsMarketSize.GlobalMarketInsights.RetrievedJuly23,2024from

/industry-analysis/

womens-health-supplements-market#:~:text=Women’s%20Health%20Supplements%20Market%20size%20was%20valued%20at%20USD%20

41.1,5.6%25%20over%20the%20analysis%20period.

GreenFoodsSupplements

Theglobalgreenssupplementmarketwasestimatedtoreach$563.3millionin2022andisprojectedto

growataCAGRof3.8%,reachingaround$818.0millionby2032x.Greenfoodproductsaretypically

foundinapowdereddrinkmixcontainingmultiplenutraceuticals,includinggreensuperfoods.Green

superfoodswillbedefinedasalgae(chlorella,spirulina,etc.),grasses(alfalfa,barleygrass,wheatgrass,etc.),commongreenvegetables(broccoli,spinach,etc.),andsproutedversionsofgrassandgreenvegetables.

Powderedgreensuperfooddrinkmixesmaycontainothernutraceuticalssuchasfruitpowders,herbs,

micronutrients,enzymes,andpre-andprobiotics.Whilenotgreensuperfoods,theseothernutraceuticalsmayprovidebenefitsdependingupontheformsandamountsofeachpresentintheproduct.

Generally,peopleusepowderedgreensuperfooddrinkmixeswiththeexpectationthatitisgoingtoprovidethemwithoneormoreofthefollowingbenefits:

?Compensateforalackofvegetables/leafygreenvegetablesintheirdiet,

?Supportand/orpromotesomeaspectofthebody’sdetoxificationprocess,

?Addanalkalizingcomponenttotheirdiettohelppreventdisease,

?Promotesomeotheraspectsofhumanhealth.

GLP-1SupportSupplementsforWeightLoss/MetabolicHealth

GLP-1supportsupplementsareanewcategory,sothereiscurrentlynodataontheirmarketgrowth.

Thesesupplementsaredesignedtosupportthefunctionofglucagon-likepeptide-1(GLP-1),ahormonethatregulatesbloodsugar,appetite,anddigestion,andthushasapplicationsforweightlossand

metabolichealth.SomeresearchsuggeststhatcertainnutraceuticalsmayhelppromoteGLP-1xi:

?Berberine

?Curcumin

?Cinnamon

?Soybean

?Resveratrol

Organic&Plant-BasedSupplements

Althoughsalesnumbersassociatedwithorganicsupplementsareunavailable,asthefastest-growingsectoroftheU.S.foodindustry,organicfoodsalesincreasebydoubledigitsannually51.U.S.salesofcertifiedorganicproductsapproached$70billionin2023,anewrecordforthesector.52Itcanbe

inferredfromthisthatorganicsupplementsarealsotrending.

Likewise,thesaleofplant-basedsupplementsisgrowingbyleapsandbounds,includinggrowthintothe

fallmonths.Consumersprefersupplementsmadefromnatural,plant-basedingredients,perceivingthemasgentleronthebodyandmoreeasilyabsorbed.

Inaddition,concernsabouthealthandenvironmentalsustainabilitydrivetheshifttowardplant-based

supplements.Considerthe2023globalveganproteinmarketisestimatedat$10.8billion,andis

expectedtoreach$22billionby2033,experiencingaCAGRof7.4%.53Also,naturalvitaminsources,

inclusiveofwholefood-derivednutraceuticals,areexpectedtoreach$15.79billioninvalueby2030,

ataCAGRof6.4%duringtheforecastperiod.54Furthermore,wholefood-derivednutraceuticalsare

generallyplant-based(vegan),andthevegansupplementsmarketisprojectedtoregisteraCAGRof6.7%through2028.55

Significantopportunitiesexistforproductinnovationusingplant-basednutraceuticals.Forexample:

?VitaminD3–Althoughtypicallysynthesizedforsheepwoollanolin,naturalvegansourcesofvitaminD3areavailablefromthelichenCladoniarangiferina.Makeyourmultivitaminvegan-friendlywiththisonesmallchange.

?VitaminK2(asMK-7)iswell-knownforitscardiovascularandbonehealthbenefits.Insteadofusingasyntheticsource,considerusingK2fermentedfromnattoorsoy-freechickpeas.

?Omega-3fattyacids(O3FA)–Ahugecategoryuntoitself,theO3FAEPAandDHAaretypicallyderivedfromfishoilorkrill.However,algaesourcesoftheseO3FAareavailable,offeringa

veganalternative.

?PeaProtein–Peaproteinconcentratesareanexcellentvegansourceofproteinprovidingadditionalsatiety,thermogenic,andcardiovascularbenefits.

ImmuneHealthSupplements

Theglobalsizeoftheimmunehealthsupplementsmarketisprojectedtogrowfrom$25.92billionin2024to$44.04billionby2032,withaCAGRof6.9%duringtheforecastperiodi.Thenutraceuticalsindemandinclude:

?VitaminC–Recognizedforitsbenefitsinsupportingrespiratory/immunehealth.

?VitaminD–Previouslydiscussed.

?Zinc–Affectsmultipleaspectsoftheimmunesystem,fromthebarrieroftheskintocellularfunction.

?Colostrum–Bovinecolostrumhasbeenextensivelystudiedinhumans,includingitseffectsonimmunehealth,helpingtomodulatewhitebloodcellsandpositiveimpactcytokinesii.

?BeePropolis–Thismaterialcontainsarangeofnaturalcompoundswhichhavebeenshownimmunomodulatorypropertiesiii.

?Postbiotics–Postbioticsarethermallytreatedprobiotics.Specificstrainshavedemonstratedanabilitytoaugmentacquiredimmunity,promotingqualityoflifeiv.

iImmuneHealthSupplementsMarketSince,Share&IndustryAnalysis.FortuneBusinessInsights.RetrievedJuly30,2024from

https://www.

/immune-health-supplements-market-103319.

iiGhoshS,IacucciM.DiverseImmuneEffectsofBovineColostrumandBenefitsinHumanHealthandDisease.Nutrients.2021;13(11):3798.

Published2021Oct26.doi:10.3390/nu13113798

iiiZullkifleeN,TahaH,UsmanA.Propolis:ItsRoleandEfficacyinHumanHealthandDiseases.Molecules.2022;27(18):6120.Published2022Sep19.doi:10.3390/molecules27186120

ivHiroseY,MurosakiS,YamamotoY,etal.DailyIntakeofHeat-KilledLactobacillusplantarumL-137AugmentsAcquiredImmunityinHealthyAdults.JNutr.2006;136:3069–3073.

PersonalizationTakesCenterStage

AccordingtoFactViewResearch,theGlobalPersonalizedNutritionandSupplementsMarketwasvaluedat$14.6billionin2023andisexpectedtoreachavaluationof$37.3billionby2032growingataCAGRof11.48%duringtheforecastperiod2024–2032.56

Personalizednutritionisashiftfromthestandardsolutionofone-size-fits-alltoindividualizedstrategies.Althoughgenetictestinghasbeenusedtoachievethisgoal,digitalplatforms,AIanddataanalytics

arebeingutilizedtoofferpersonalizedrecommendations.Essentially,userbehaviorisanalyzed,and

supplementrecommendationsaremadeaccordingly.57Somecompaniesutilizingonlinequestionnairestoassessandmakepersonalizedsupplementrecommendations.

SustainablePackagingandCleanLabel

Concerningenvironmentalimpact,

sustainablepackaging

hasalsobeentrending.Inthiscontext,

sustainabilityisdefinedasbeingeasilyrecycledorcomposted.Likewise,apackagemadefromrecycledmaterialsisalsoconsideredsustainable.Also,a“right-sized”package—ratherthanprovidingbottles

andboxeslargerthanneededforthetablets,capsules,orpowderswithin—isalsodeemedsustainable.

Additionally,manycompaniesarereplacingplasticscoopswithhouseholdmeasuringspoonsorcups

toreducetheircarbonfootprint.Finally,packagingthatproducesfewercarbonemissionsisconsideredmoresustainable.

Althoughthereisnoofficialdefinitionof“cleanlabel”,threeprimarymeaningsthatconsumersassociatewiththistermincludetheabsenceofadditives(oratleasttheirminimaluse),theuseofnaturalingredients,andsustainable,environmentallyfriendlypositioning.Productsareincreasinglydeemedtobeclean-labeledif

theycarryenvironmentalbenefits.Environmentalmessagesaregaininggroundat16%CAGR.58

Regardingadditives,eliminatingexcipientslikemagnesiumstearateinfavorofacceptablealternatives(e.g.,rice-basedmaterials)isconsideredcleanlabel.Additionally,whilenotstrictlynecessary,using

organicandnon-GMOingredientsalignswellwiththecleanlabelparadigm.

EthicalSourcingMatters

Aswithallindustries,

ethicalsourcing

issuesmustbeconsideredinthedietarysupplementindustry.Tobepartofthesolution,companiesmustcommittoethicalsourcingofrawmaterials.

AccordingtoGreenly,ethicalsourcingisdefinedas“aresp