「品牌方案庫(kù)」-獨(dú)家整理|設(shè)計(jì)青年實(shí)驗(yàn)室-出品BRANDINSIGHTISOUREXCLUSIVE,IN-DEPTHBRANDANALYSISCOLUMN,ACCESSIBLEONLYTOMEMBERS.THISCOLUMNISORIGINALLYCURATEDBYOURCONTENTTEAM,PRESENTINGACOMPREHENSIVEVCOPYRIGHT

CBRAND

獨(dú)

家

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深

度

解

析

欄

目

◎

僅

對(duì)

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員「品牌檔案

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全收録」開(kāi)

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究A品牌視覺(jué)體系A(chǔ)-01A-02A-03/圖形與字體語(yǔ)言

logo&graphicsystems/色彩與材質(zhì)系統(tǒng)

colorsystem/圖像風(fēng)格graphic

stylesB品牌文化視覺(jué)化

B-01B-02

B-03

B-04/品牌簡(jiǎn)介、品牌工藝

BrandProfile/藝術(shù)總監(jiān)介紹與訪談

Character

Information/羅意威基金會(huì)工藝、詩(shī)歌獎(jiǎng)

Awards/季度主題敘事ThematicNarrativesC品牌視覺(jué)體系

C-01C-02C-03C-04/品牌書刊Branded

Books/品牌聯(lián)名Brand

association/活動(dòng)展覽Events&Exhibitions/視覺(jué)包裝Visual

packagingD

品牌文化視覺(jué)化

D-01

/

品牌空間Brand

SpaceCONTENTS「品牌方案庫(kù)」獨(dú)家整理|公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室◎原創(chuàng)出品COPYRIGHT

BRANDSOLUTION

LIBRARYLOEWE

以“奢侈即工藝的詩(shī)學(xué)放大”重構(gòu)消費(fèi)體驗(yàn)—通過(guò)原始肌理、雕塑化視覺(jué)與留白劇場(chǎng)，將商品升華為可穿戴的藝術(shù)史片段。本手冊(cè)堅(jiān)守“手的溫度高于機(jī)器精度”的視覺(jué)信仰，在數(shù)字時(shí)代守護(hù)手工藝的神圣光暈。Loewe

reconstructs

the

consumer

experience

with

"the

poetic

amplification

of

luxury

as

craftsmanship"through

primitive

texture,sculptural

vision

and

white

space

theater,goods

are

sublimated

into

wearable

fragments

of

art

history.With

"the

future

archaeology

of

craftsmanship"as

its

core

concept,

Loewehascreateda

luxury

paradigmthatfuses

traditional

skills

with

contemporary

art,and

has

reinvented

the

definition

of

luxury

through

visual

alchemy-commodities

are

not

possessed,but

rather,

are

messengers

ofcraftsmanship

that

travels

through

time

and

space.LOEWE設(shè)計(jì)青年實(shí)驗(yàn)室-原創(chuàng)出品

Brand

Insight

Is

Our

FocusesOnFourExclusive

In-DepthBrandAnalysis

Column

DimensionsBRAND

INSIGHT

ISOUR

EXCLUSIVE,IN-DEPTH

BRANANALYSISCOLUMN,ACCESSIBLEONLY

TO

MEMBERS."A"BrandSolutionLibrary“品牌視覺(jué)體系”THE

MOST

COMPREHENSIVE

COLLECTION

公眾號(hào)

設(shè)計(jì)青年實(shí)驗(yàn)室-原創(chuàng)出品

|會(huì)員私享▲嚴(yán)禁外傳圖形與字體語(yǔ)言

·

圖形標(biāo)志###歷史傳承與經(jīng)典元素強(qiáng)化現(xiàn)代、文化感幾何美學(xué)與簡(jiǎn)約風(fēng)格Loewe's

Logo

IsComposedOfFourCapitalized

Floral

L's,WithClean

AndClearLinesAnd

MirrorSymmetry.loewe

HasGoneThroughA

Logo

ChangeAnd

New

Packaging,AndTheOriginalComplicatedSerifFont

Has

Been

Fine-Tuned.ComparedWith

Ilogo,The

New

LinesTendTo

Be

More

Concise,And

The

Whole

Presents

More

Space

And

Fashion

Sense,InjectingASenseOfModernityAndCulture

IntoThisClassic

Old

Brand.LOEWE

的Logo是由4個(gè)大寫的花體L

組成，簡(jiǎn)潔明朗的線條、鏡像對(duì)稱的設(shè)計(jì)。Loewe

經(jīng)歷過(guò)一次換

Logo和新包裝，原本繁復(fù)的襯線字體被微調(diào)。和舊

logo

相比，新的線條更趨于簡(jiǎn)潔，整體呈現(xiàn)出更多的空間感和時(shí)尚感，給這個(gè)經(jīng)典老牌注入現(xiàn)代感和文化感。品牌視覺(jué)體系/

Brand

Solution

Library

圖形與視覺(jué)語(yǔ)言

會(huì)員私享▲嚴(yán)禁外傳/品牌方案庫(kù)獨(dú)家原創(chuàng)公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室-

獨(dú)家出品Copyright◎2024BRANDSOLUTIONLIBRARYNote:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked*本手冊(cè)為品牌方案庫(kù)會(huì)員私享欄目「看鑒品牌」整理

獨(dú)家發(fā)布·嚴(yán)禁外傳看鑒品牌BrandInsight8LOEWE徽標(biāo)由西班牙藝術(shù)家

Vicente

Vela

于1970年設(shè)計(jì)，4個(gè)花體

L字母排列成方形鏡像圖案。過(guò)去40年這一標(biāo)識(shí)經(jīng)過(guò)多

次更新，目前的圖案誕生于2014年，由現(xiàn)任創(chuàng)意總監(jiān)

JonathanAnderson聯(lián)手法國(guó)設(shè)計(jì)公司

M/M

Paris

設(shè)計(jì)，字體簡(jiǎn)潔現(xiàn)代。Designed

in

1970

by

Spanish

artistVicenteVela,the

Loewe

Anagramlogofeaturesfourfloral

Llettersarrangedin

a

square

mirroredpattern.Thelogohas

been

updatedseveral

times

over

the

past40years

and

the

current

graphic

was

created

in2014

bycurrentCreative

DirectorJonathanAnderson,incollaborationwith

Frenchdesignfirm

M/M

Paris,inacleanand

moderntypeface.品牌視覺(jué)體系/

Brand

Solution

Library

圖形與視覺(jué)語(yǔ)言

會(huì)員私享▲嚴(yán)禁外傳/品牌方案庫(kù)獨(dú)家原創(chuàng)圖形與字體語(yǔ)言

·

圖形標(biāo)志Note:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室-

獨(dú)家出品Copyright

◎2024BRANDSOLUTIONLIBRARY*本手冊(cè)為品牌方案庫(kù)會(huì)員私享欄目「看鑒品牌」整理

獨(dú)家發(fā)布·嚴(yán)禁外傳看鑒品牌BrandInsightc1900E.LDEWE

39

PRINCIPE

39

MADRIDc1900MADRID-BARCELONAc1940c19401846=悟LOeWec1970c1940c19601846c1920c19001977方2014(至今)1988199719701974圖形與字體語(yǔ)言

·

字體標(biāo)志#

傳承與創(chuàng)新的融合#

兼具現(xiàn)代感與優(yōu)雅性#

更靈活適配新標(biāo)識(shí)字體保留了傳統(tǒng)襯線字體的一些特點(diǎn)，同時(shí)進(jìn)行了現(xiàn)代化的簡(jiǎn)化和創(chuàng)新，如字母粗細(xì)變化明顯，字母“O”

的對(duì)稱軸向左傾斜，字母“L”和“E”

的下筆畫具有獨(dú)特的風(fēng)格。

它是由法國(guó)平面設(shè)計(jì)工作室

M/M(Paris)

設(shè)計(jì)，靈感源自

Berthold

Wolpe的字體風(fēng)格Loewe'snewtypefaceidentityis

modernwith

clean,smooth

lines

andgeometricshapes,uniqueandhighlyrecognizable

letterforms,

elegant

with

graceful

lines

and

proportions,flexible

to

be

presentedinavarietyofwaysacrossmultiplemediums,and

innovativewithaheritagethatcombinesthebrand'straditional

elementswith

innovative

design

techniques.品牌視覺(jué)體系/

Brand

Solution

Library

圖形與視覺(jué)語(yǔ)言

會(huì)員私享▲嚴(yán)禁外傳/品牌方案庫(kù)獨(dú)家原創(chuàng)公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室

-

獨(dú)家出品Copyright⑥2024BRANDSOLUTIONLIBRARY*本手冊(cè)為品牌方案庫(kù)會(huì)員私享欄目「看鑒品牌」整理

獨(dú)家發(fā)布·嚴(yán)禁外傳Note:This

manual

is

from

the

brand

solution

libraryExclusiveproductionoftheKanjianbrand

under

itsumbrella,exclusive

tomembers,strictly

prohibitedfrom

being

leaked看鑒品牌BrandInsight

OEWE舊標(biāo)識(shí)字體：舊標(biāo)識(shí)字體是一種真正的復(fù)古字體，是襯線字體，帶有傳

統(tǒng)的筆觸風(fēng)格，能明顯看到經(jīng)典的襯線，字母“W”

的中間部分很復(fù)雜，字母有經(jīng)典的比例和粗細(xì)變化，強(qiáng)調(diào)了品牌的傳統(tǒng)和歷史底蘊(yùn)。新標(biāo)識(shí)字體：2014年更新后的標(biāo)識(shí)字體依然采用了襯線字體，保留

了“傳統(tǒng)”主題，字母粗細(xì)變化明顯，具有獨(dú)特的藝術(shù)感，比如字母

“O”

的對(duì)稱軸向左傾斜，字母

“L”和

“E”的下筆畫具有獨(dú)特的風(fēng)格，看起來(lái)既現(xiàn)代又有品牌傳承的韻味。圖形與字體語(yǔ)言

·

字體標(biāo)志#

傳承與創(chuàng)新的融合#

兼具現(xiàn)代感與優(yōu)雅性#

更靈活適配品牌視覺(jué)體系/

Brand

Solution

Library

圖形與視覺(jué)語(yǔ)言

會(huì)員私享▲嚴(yán)禁外傳/品牌方案庫(kù)獨(dú)家原創(chuàng)LOEWEMADRID

1846(1846-2014)

(2014-now)LOEWE公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室-

獨(dú)家出品Copyright◎2024BRANDSOLUTIONLIBRARYNote:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked*本手冊(cè)為品牌方案庫(kù)會(huì)員私享欄目「看鑒品牌」整理

獨(dú)家發(fā)布·嚴(yán)禁外傳看鑒品牌BrandInsightSelectedFeatuFreundevonF

Vogue,2017HarpersBazaaThenew

Loewelogo,whichhas

no

existing

equivalent

inWesternscript,isbasedonGerman

designer

Berthold

Wolpe's

typeface

Pegasus.LOEWE

新品牌標(biāo)識(shí)中的西文字體沒(méi)有完全對(duì)應(yīng)的現(xiàn)成字體，該品牌手冊(cè)由設(shè)計(jì)青年實(shí)驗(yàn)室獨(dú)家出品，嚴(yán)禁抄襲復(fù)制、售賣，

一經(jīng)發(fā)現(xiàn)立即處理!是基于德

國(guó)設(shè)計(jì)師Berthold

Wolpe

的字體Pegasus

進(jìn)

行設(shè)計(jì)創(chuàng)作的。#

該字體基于Pegasus

進(jìn)行設(shè)計(jì)調(diào)整創(chuàng)作Design

by

M/M

(Paris)品牌視覺(jué)體系/

Brand

Solution

Library

圖形與視覺(jué)語(yǔ)言

會(huì)員私享▲嚴(yán)禁外傳/品牌方案庫(kù)獨(dú)家原創(chuàng)公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室

-

獨(dú)家出品Copyright⑥2024BRANDSOLUTIONLIBRARY*本手冊(cè)為品牌方案庫(kù)會(huì)員私享欄目「看鑒品牌」整理

獨(dú)家發(fā)布·嚴(yán)禁外傳Note:This

manual

is

from

the

brand

solution

libraryExclusiveproductionoftheKanjianbrand

under

itsumbrella,exclusive

tomembers,strictly

prohibitedfrom

being

leaked看鑒品牌BrandInsightLOEWEMADRID1846LOEWELOEWELOEWEMADRID1846LOEWELoewe'sproductsarecraftedwiththeutmost

care

and

attention

todetail,likethe

Puzzlehandbags,whicharemadefrom

multiple

piecesofleather,withthestitchingoneachpiece

being

very

even

andmeticulous.Thesurrealclose-upsoftheleatherstitching

intheadvertisementsareademonstration

of

Loewe's

exquisitecraftsmanship,allowing

consumers

to

clearly

see

the

brand'sextreme

pursuit

of

detail

and

reflecting

the

brand's

spirit

of

craftsmanship.色彩與材質(zhì)系統(tǒng)

·材質(zhì)宣言#

放大工藝細(xì)節(jié)：縫線細(xì)節(jié)極致呈現(xiàn)LOEWE

的產(chǎn)品在制作工藝上極為考究，像Puzzle

系列手袋由多塊皮革拼接而成，每一塊的縫線都非常均勻細(xì)致。在廣告中

對(duì)皮革縫線進(jìn)行超現(xiàn)實(shí)特寫，是對(duì)其精湛工藝的展示，能讓消費(fèi)

者清晰地看到品牌對(duì)細(xì)節(jié)的極致追求，體現(xiàn)出品牌的匠心精神。品牌視覺(jué)體系/

Brand

Solution

Library

色彩與材質(zhì)系統(tǒng)

會(huì)員私享▲嚴(yán)禁外傳/品牌方案庫(kù)獨(dú)家原創(chuàng)Note:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室-

獨(dú)家出品Copyright

◎2024BRANDSOLUTIONLIBRARY*本手冊(cè)為品牌方案庫(kù)會(huì)員私享欄目「看鑒品牌」整理

獨(dú)家發(fā)布·嚴(yán)禁外傳看鑒品牌BrandInsight色彩與材質(zhì)系統(tǒng)

·材質(zhì)宣言#

原始缺陷美學(xué)：編織紋理藝術(shù)表達(dá)品牌注重材質(zhì)工藝的創(chuàng)新表達(dá)，如采用拉絨麂皮等面料展現(xiàn)出豐富的

質(zhì)感和獨(dú)特的觸感。對(duì)于編織紋理進(jìn)行超現(xiàn)實(shí)特寫，能夠?qū)⑦@種獨(dú)特

的材質(zhì)工藝以藝術(shù)化的方式呈現(xiàn)，就像

Loewe

的Gate

腰包采用編籃工藝，通過(guò)特寫可以更好地展現(xiàn)其獨(dú)特的編織紋理和工藝美感。Thebrandfocusesoninnovativeexpressionsofmaterial

craftsmanship,such

as

theuseofbrushedsuedeandotherfabricsto

showthe

richness

oftexture

and

unique

sense

of

touch.Surreal

close-ups

of

woven

textures

can

present

this

uniquematerialcraftsmanship

inanartisticway,asinthecase

of

Loewe's

Gate

fanny

pack,which

uses

basket

weaving

to

better

reveal

its

unique

texture

and

craftsmanship.品牌視覺(jué)體系/

Brand

Solution

Library

色彩與材質(zhì)系統(tǒng)

會(huì)員私享▲嚴(yán)禁外傳/品牌方案庫(kù)獨(dú)家原創(chuàng)Note:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室-

獨(dú)家出品Copyright

◎2024BRANDSOLUTIONLIBRARY*本手冊(cè)為品牌方案庫(kù)會(huì)員私享欄目「看鑒品牌」整理

獨(dú)家發(fā)布·嚴(yán)禁外傳看鑒品牌BrandInsightHEX

#000000RGB

RO,G0,BOCMYK

CO,MO,Y0,K100HEX#ffffffRGB

R255,G255,B255CMYKC0,M0,Y0,KOHEX

#01e633RGB

R1,G230,B51CMYK

C65,MO,Y95,KOPANTONEBLACK6CPANTONE

PMS461Cyellow-brownDeep

blackpurewhiteLOEWEbrandvisualphotographyisvery

artistic

and

creative,often

building

surreal

scenes,into

a

unique

concept;pay

great

attention

to

highlight

thetexture

of

the

product,through

the

details

of

the

carving

and

subtle

use

of

lightandshadow,toshowthehighqualityofthe

product;overflowingwitha

sense

offashionandtrend,withpersonalizedmodelmodeling,popularcolorstyles

tolead

the

fashion;but

also

rich

in

narrative

and

storytelling,to

build

a

situation,aseries

of

expression,triggering

emotional

resonance

with

consumers!LOEWE

品牌視覺(jué)攝影極具藝術(shù)感與創(chuàng)意性，常構(gòu)建超現(xiàn)實(shí)場(chǎng)景、

融入獨(dú)特概念；極為注重突出產(chǎn)品質(zhì)感，通過(guò)細(xì)節(jié)刻畫與精妙光影運(yùn)

用，展現(xiàn)產(chǎn)品高品質(zhì)；洋溢著時(shí)尚與潮流感，以個(gè)性模特造型、流行

色彩風(fēng)格引領(lǐng)時(shí)尚；還富有敘事性與故事性，構(gòu)建情境、系列化表達(dá)，

引發(fā)消費(fèi)者情感共鳴，加深品牌印象。#

藝術(shù)感與創(chuàng)意性#

突出產(chǎn)品質(zhì)感#

時(shí)尚潮流感鮮明#

敘事性豐富品牌視覺(jué)體系/

Brand

Solution

Library圖像系統(tǒng)

會(huì)員私享▲嚴(yán)禁外傳/品牌方案庫(kù)獨(dú)家原創(chuàng)圖像系統(tǒng)

·

視覺(jué)攝影公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室-

獨(dú)家出品Copyright◎2024BRANDSOLUTIONLIBRARYNote:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked*本手冊(cè)為品牌方案庫(kù)會(huì)員私享欄目「看鑒品牌」整理

獨(dú)家發(fā)布·嚴(yán)禁外傳看鑒品牌Brand

Insight1OEWEM3OVECBrandSolutionLibrary“品牌文化視覺(jué)化”BRANDINSIGHT

ISOUR

EXCLUSIVE,IN-DEPTH

BRANANALYSIS

COLUMN,ACCESSIBLEONLYTOMEMBERS.THE

MOST

COMPREHENSIVE

COLLECTION

公眾號(hào)設(shè)計(jì)青年實(shí)驗(yàn)室

-

原創(chuàng)出品

|

會(huì)員私享▲嚴(yán)禁外傳LOEWE

是西班牙的一家主要奢侈品品牌，中文名字叫做羅意威，主營(yíng)各種皮具還有一些高檔時(shí)裝，是個(gè)奢飾品品牌，做工精巧，有濃厚的西班牙色彩，被譽(yù)為“西

班牙愛(ài)馬仕”。目前隸屬于全球最大奢侈品集團(tuán)Lvmh,和

Lv

在同一個(gè)集團(tuán)。LoeweisamajorluxurybrandinSpain,theChinese

name

is

caled

Loewemainly

engaged

in

a

variety

of

leather

goods

and

some

high-end

fashion,is

a

luxury

brand,exquisiteworkmanship,hasastrongSpanishcolor,knownas"Spain

Hermes".Currently

belongstotheworld'slargestluxurygroup

Lvmh,and

Lv

inthe

same

group.LOEWE"BrandProfile"ProcessIntroduction在品牌歷史悠久的馬德里工作室中，工匠大師們

將其豐富的技術(shù)和材料知識(shí)與創(chuàng)新方法和獨(dú)特的

精湛技藝相結(jié)合，創(chuàng)造出真正的現(xiàn)代時(shí)尚產(chǎn)品。LOEWE

的傳統(tǒng)工藝仍是品牌的靈魂所在，這體現(xiàn)在我們對(duì)支持全球當(dāng)代藝術(shù)、工藝和設(shè)計(jì)的持續(xù)承諾中

。Loewe

isa

majorluxurybrand

inSpain,the

Chinese

nameiscalled

Loewe,mainlyengagedinavariety

of

leathergoodsandsomehigh-endfashion,isa

luxury

brand,exquisiteworkmanship,hasastrongSpanishcolor,knownas"Spain

Hermes".Currentlybelongstotheworld'slargestluxurygroup

Lvmh,and

Lvinthesame

group.BRAND

VIGORBRANDVIGOR藝術(shù)總監(jiān)JonathanAndersonJonathan

Anderson

以其獨(dú)特設(shè)計(jì)風(fēng)格，深度挖掘并重塑

LOEWE

品牌，不僅豐富產(chǎn)品矩陣，還通過(guò)跨界合作提升品牌價(jià)值，在時(shí)尚界擁有廣泛影響力，引領(lǐng)LOEWE邁向新高度，成為時(shí)尚行業(yè)創(chuàng)新變革的重要推動(dòng)者。Jonathan

Anderson,withhisunique

design

style,has

deeply

explored

and

reinvented

the

LOEWE

brand,not

only

enriched

the

product

matrix,but

also

enhanced

the

value

of

the

brand

through

cross-border

cooperation,and

has

a

wide

rangeof

influence

in

the

fashion

industry,leading

LOEWE

to

new

heights,andbecominganimportantpromoterofinnovation

and

change

in

the

fashion

industry.rectPersonalArtisticDirectorInformationCharacterProfile問(wèn)：在品牌重塑中你們所遇到的第一個(gè)問(wèn)題是什么,怎么解決呢的?Jonathan品牌重塑涉及許多你想都不敢想的事情，比如成千上萬(wàn)個(gè)紙袋上的圖案。當(dāng)它

成為現(xiàn)實(shí)時(shí)，感覺(jué)非常有趣。我們?nèi)栽诶^續(xù)。例如，我們有一個(gè)紙袋是米色的，像麂皮一樣，而在一個(gè)看起來(lái)像皮革做的袋子里賣皮袋是不對(duì)的。這是我們遇到的第一個(gè)大問(wèn)題。于是，我們想出了這種白色，就像煙熏白。A

rebrand

involvesso

manythingsthatyouwould

nevethinkabout,likethe

designs

on

thousands

of

paper

bags.It

wasvery

interestingwhen

it

becamea

reality.Wearesillgoingthrough

it

Forexample,we

had

apaper

bag

thatwas

beige,

likesuede,and

it

isn't

righttosella

leatherbag

in

abagthat

looks

like

it

is

made

of

leather.That

was

the

first

majorproblemthatwe

had.Sowecame

upwiththiswhite

colour,which

is

like

a

smoked

white.問(wèn)：在Loewe,

您認(rèn)為自己更像是

內(nèi)容創(chuàng)作者而非設(shè)計(jì)師嗎?JonathanKnowthatwhenyoustart

rebranding,you

realizethatyoucan'tjust

beadesigner,you

have

to

do

everything.Youcan'tthinkyourejustaclothingdesigneranymore,you

havetodo

everything.要知道，當(dāng)你開(kāi)始重塑品牌時(shí)，你會(huì)意識(shí)到你不能只做一個(gè)設(shè)計(jì)師，你必須做所有的事情。你不能再認(rèn)為自己只是個(gè)服裝設(shè)計(jì)師，你必須什么都做。“時(shí)尚需要內(nèi)容，我認(rèn)為品牌必須增加十倍的內(nèi)容，才能讓對(duì)話繼續(xù)下去?！薄癊verysingleaspecthadto

be

changed”

每一個(gè)方面都必須改變Information

CharacterProfilePersonalArtisticDirector#

聚焦傳統(tǒng)工藝與創(chuàng)新#

全球視野與多元文化#

專業(yè)評(píng)審與權(quán)威認(rèn)可

#

強(qiáng)調(diào)工藝的文化價(jià)值LOEWEFOUNDATION羅意威基金會(huì)

(Loewe

Foundation)

是一個(gè)表彰卓越

工藝技術(shù)的國(guó)際獎(jiǎng)項(xiàng)。羅意威基金會(huì)旨在表彰那些具有獨(dú)特天賦的工藝師，用他們的藝術(shù)眼光、技術(shù)能力和創(chuàng)

新意識(shí)為將為未來(lái)的工藝設(shè)定新的標(biāo)準(zhǔn)，為時(shí)尚工藝帶來(lái)新的啟發(fā)。The

Loewe

Foundation

is

an

international

award

thatrecognizes

excellence

in

craftsmanship.The

Loewe

Foundationrecognizesuniquelygiftedcraftspeoplewhose

artistic

vision,technical

ability

and

sense

of

innovation

willsetnewstandardsforthefutureofcraftsmanshipand

inspirethecraftoffashion.品牌文化視覺(jué)化

·

LOEWE

基金會(huì)工藝獎(jiǎng)品牌文化視覺(jué)化/

Brand

Solution

Library

品牌文化視覺(jué)化

會(huì)員私享▲嚴(yán)禁外傳/品牌方案庫(kù)獨(dú)家原創(chuàng)Note:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室-

獨(dú)家出品Copyright

◎2024BRANDSOLUTIONLIBRARY*本手冊(cè)為品牌方案庫(kù)會(huì)員私享欄目「看鑒品牌」整理

獨(dú)家發(fā)布·嚴(yán)禁外傳看鑒品牌BrandInsightChoI

eEstablished

by

the

LOEWE

Foundation,the

award

aims

to

support

poetry

creation,promotethe

dissemination

and

development

of

the

art

of

poetry

on

a

global

scale,and

explore

andencourage

outstanding

poets

and

poetic

works.The

award

has

atracted

the

participation

ofpoets

from

all

ver

the

world,elevated

the

status

of

poetry

in

contemporary

culture,promotedthe

exchange

and

fusion

of

poetryin

dferent

cultural

contexts,brought

more

attention

to

the

art

of

poetry,and

has

become

increasingl

influental

n

the

field

of

international

poetry.由LOEWE

基金會(huì)設(shè)立，旨在支持詩(shī)歌創(chuàng)作，推動(dòng)詩(shī)歌藝術(shù)

在全球范圍內(nèi)的傳播與發(fā)展，挖掘和鼓勵(lì)優(yōu)秀的詩(shī)人及詩(shī)歌

作品。獎(jiǎng)項(xiàng)吸引了全球詩(shī)人參與，提升了詩(shī)歌在當(dāng)代文化中

的地位，促進(jìn)了不同文化背景下詩(shī)歌的交流與融合，讓更多

人關(guān)注詩(shī)歌藝術(shù)，在國(guó)際詩(shī)歌領(lǐng)域影響力日益增大。品牌文化視覺(jué)化

·

LOEWE基金會(huì)詩(shī)歌獎(jiǎng)

*本手冊(cè)為品牌方案庫(kù)會(huì)員私享欄目「看鑒品牌」整理

看鑒品牌Brand

Insight

獨(dú)家發(fā)布

·嚴(yán)禁外傳OEDACIóNPOESIRBA公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室-

獨(dú)家出品CopyrightO2024BRANDSOLUTIONLIBRARYNote:This

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Brand

Solution

LibraryDioDoecd6IO/POESLA會(huì)員私享▲嚴(yán)禁外傳/品牌方案庫(kù)獨(dú)家原創(chuàng)品牌文化視覺(jué)化PBLOEWEAOFUNDACIONCBLOEWEADFUNDACIóNCLOEWEASFUNDACIONPQLOEWECOFUNDACIóNcPQLOEWEFUNDACIóNBLOEWFoFUNDACIóNHistoryof

theLOEWEPoetryPrize“LOEWE

詩(shī)歌獎(jiǎng)的歷史”LOEWE

基金會(huì)國(guó)際詩(shī)歌獎(jiǎng)每年頒發(fā)一次，由基金會(huì)

時(shí)

任

主

席

Enrique

Loewe

與

詩(shī)

人

Luis

Antonio

deVillena和編輯Jesús

Visor于1988年共同創(chuàng)立。An

accolade

awarded

on

a

yearly

basis,the

LOEWE

FOUNDATION

International

Poetry

Prizewasestablishedin

1988by

the

foundation's

president

at

the

time,EnriqueLoewe,togetherwiththepoet

LuisAntoniodeVillenaand

theeditorJesúsVisor.In

the

thirty-six

years

since

it

was

first

established,the

judgeshaverecognisedsome

ofthe

mostoutstanding

poetsintheSpanish-speakingworld.DiegoDoncelLa

fragilidadXXXIIPremioLoeweLOEWEFU

DDACIóNLOEWEU上NDACIóNE

POESIAESAOEWEACIONColecciónVisordePoesiaMarioObreroPeachtree

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DEo西班牙時(shí)裝品牌

LOEWE

推出了名為“新聞秀”的2021秋冬女裝系列。為了

打破界限(新聞),顛覆我們今天所熟知的時(shí)尚世界，該品牌手冊(cè)由設(shè)計(jì)青年

實(shí)驗(yàn)室獨(dú)家出品，嚴(yán)禁抄襲復(fù)制、售賣，一經(jīng)發(fā)現(xiàn)立即處理!該品牌的創(chuàng)意總監(jiān)

Jonathan

Anderson繼續(xù)努力創(chuàng)造紙質(zhì)秀，以最常見(jiàn)的媒體形式展示新的

FW21系列，制作報(bào)紙?jiān)隹?，刊登在法?guó)的《費(fèi)加羅報(bào)》和《世界報(bào)》、西班牙的《世界報(bào)》、倫敦的《泰晤士報(bào)》、《紐約時(shí)報(bào)》和日本的《朝日新聞》。品牌文化視覺(jué)化

·

季度主題敘事(2021秋冬女裝時(shí)裝秀)品牌文化視覺(jué)化/

Brand

Solution

Library

品牌文化視覺(jué)化

會(huì)員私享▲嚴(yán)禁外傳/品牌方案庫(kù)獨(dú)家原創(chuàng)公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室

-

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出品，嚴(yán)禁抄襲復(fù)制、售賣，一經(jīng)發(fā)現(xiàn)立即處理!由時(shí)尚攝影大師

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日常穿搭的同時(shí)，展現(xiàn)出品牌充滿趣味和創(chuàng)意的一面。品牌文化視覺(jué)化

·季度主題敘事(2024秋冬系列廣告小人國(guó))品牌文化視覺(jué)化/Brand

Solution

Library

品牌文化視覺(jué)化

會(huì)員私享▲嚴(yán)禁外傳/品牌方案庫(kù)獨(dú)家原創(chuàng)公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室-

獨(dú)家出品Copyright◎2024BRANDSOLUTIONLIBRARYNote:Thismanualisfromthe

brandsolution

libraryExclusiveproductionofthe

Kanjianbrandunderis

umbrella,exclusive

tomembers,strictlyprohibitedfrombeingleaked*本手冊(cè)為品牌方案庫(kù)會(huì)員私享欄目「看鑒品牌」整理

獨(dú)家發(fā)布·嚴(yán)禁外傳看鑒品牌BrandIns