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Chapter13BusinessEthicsandCorporateSocialResponsibilityBrainstorming
WalmartChinahasdonatedoverRMB140milliondedicatedover240,000hourstocharitableactivitiesThinkingandDiscussionWouldWalmart’ssocialresponsibilityactivitiesaffectitslong-termeconomicperformance?Shouldenterprisesmakegreateffortstoparticipateinsocialresponsibilityactivities?
TextACorporateSocialResponsibilityTheories:MappingtheTerritoryFourGroupsofCSRTheoriesInstrumentalTheoriesPoliticalTheoriesIntegrativeTheories
EthicalTheoriesFourGroupsofCSRTheoriesInstrumentalTheoriesCSRisseenonlyasastrategictooltoachieveeconomicobjectivesand
wealthcreationTheonlyoneresponsibilityofbusinesstowardssocietyisthemaximizationofprofitstotheshareholderswithinthelegalframeworkandtheethicalcustomofthecountry.——MiltonFriedmannFourGroupsofCSRTheoriesInstrumentalTheoriesObjectivesMaximizationofshareholdervalueAchievingcompetitiveadvantagesCause-relatedmarketingFourGroupsofCSRTheoriesInstrumentalTheoriesObjectivesMaximizationofshareholdervalueAsthesupremecriteriontoevaluatespecificcorporatesocialactivityAs
thesupremereferenceforcorporate
decision-makingFourGroupsofCSRTheoriesInstrumentalTheoriesObjectivesAchievingcompetitiveadvantagesFocusedonhowtoallocateresourcestoachievelong-termsocialobjectivesandcreateacompetitiveadvantageApproaches：(a)socialinvestmentsincompetitivecontext(b)naturalresource-basedviewanditsdynamiccapabilities(c)strategiesforthebottomoftheeconomicpyramidFourGroupsofCSRTheoriesInstrumentalTheoriesObjectivesCause-relatedmarketingTheprocessofformulatingandimplementingmarketingactivitiesFourGroupsofCSRTheoriesInstrumentalTheoriesObjectivesCause-relatedmarketingTheprocessofformulatingandimplementingmarketingactivitiesToenhancecompanyrevenuesandsalesorcustomerrelationshipbybuildingthebrandthroughtheacquisitionof,andassociationwiththeethicaldimensionorsocialresponsibilitydimensionFourGroupsofCSRTheoriesPolitical
TheoriesFocus
oninteractionsandconnectionsbetweenbusinessandsociety,andonthepowerandpositionofbusinessanitsinherentresponsibilityIncludebothpoliticalconsiderationsandpoliticalanalysisTwomajorapproaches:CorporateConstitutionalismandCorporateCitizenshipFourGroupsofCSRTheoriesPolitical
TheoriesCorporateConstitutionalism:businessisasocialinstitutionanditmustusepowerresponsiblyTwo
principalstomanagesocialpower:Thesocialpowerequation:socialresponsibilitiesofbusinessmenarisefromtheamountofsocialpowerthattheyhaveTheironlawofresponsibility:thenegativeconsequencesoftheabsenceofuseofpowerFourGroupsofCSRTheoriesPolitical
TheoriesCorporateCitizenship:thefirmascitizenThreeviewsof‘‘corporatecitizenship’’(1)alimitedview(2)aviewequivalenttoCSR(3)anextendedviewofcorporatecitizenshipFourGroupsofCSRTheoriesIntegrative
TheoriesArguethatbusinessdependsonsocietyforitsexistence,continuityandgrowthandintegratessocialdemandsFocusonthedetectionandscanningof,andresponseto,thesocialdemandsthatachievesociallegitimacy,greatersocialacceptanceandprestige.FourGroupsofCSRTheoriesIntegrative
TheoriesIssuesmanagementTheprincipleofpublicresponsibilityStakeholdermanagementCorporatesocialperformanceFourGroupsofCSRTheoriesEthical
TheoriesFocusontheethicalrequirementsthatcementtherelationshipbetweenbusinessandsocietyArebasedonprinciplesthatexpresstherightthingtodoorthenecessitytoachieveagoodsocietyFourGroupsofCSRTheoriesEthical
TheoriesNormativestakeholdertheoryUniversalrightsSustainabledevelopmentThecommongoodapproachConclusion
MostofcurrentCSRtheoriesarefocusedonfourmainaspects:meetingobjectivesthatproducelong-termprofitsusingbusinesspowerinaresponsiblewayintegratingsocialdemandscontributingtoagoodsocietybydoingwhatisethicallycorrectRelatedTheories
StakeholderTheoryAtheoryoforganizationalmanagementandbusinessethicsthataccountsformultipleconstituenciesimpactedbybusinessentitieslikeemployees,suppliers,localcommunities,creditors,andothersAddressesmoralsandvaluesinmanaginganorganization,suchasthoserelatedtocorporatesocialresponsibility,marketeconomy,andsocialcontracttheory.RelatedTheories
IntegrativeSocialContractTheory(ISCT)Universalethicalprinciplesbasedonthecollectiveviewsofmultiplesocietiesforma“socialcontract”thatallindividualsandorganizationshaveadutytoobserveinallsituationsRelatedTheories
ThePrincipleofPublicResponsibilityManagersshouldstopafterthesecondarylevelFirmsandtheirmanagersshouldnotbeengagedinactivitiesbeyondtheirformaltasksandtheimpactsofthosetasksReviewandDiscussYouarethinkingofhiringaproductmanagerwhohasjustleftacompetitor’scompany.Shewouldbemorethanhappytotellyouallthecompetitor’splansforthecomingyear.Whatwouldyoudo?ReviewandDiscussYouareinterviewingacapablefemaleapplicantforajobassalesperson.Sheisbetterqualifiedthanthemenwhohavebeeninterviewed.Nevertheless,youknowthatinyourindustrysomeimportantcustomerspreferdealingwithmen,andyouwilllosesomesalesifyouhireher.Whatwouldyoudo?TextBDoConflictsAffectaCompany’sCorporateSocialResponsibilityPolicy?DoConflictsAffectaCompany’sCorporateSocialResponsibilityPolicy?CanonInc.(KiyanonKabushiki-gaisha)isaJapanesemultinationalcorporationspecializinginthemanufactureofimagingandopticalproducts,includingcameras,camcorders,photocopiers,steppers,computerprintersandmedicalequipment.ItisheadquarteredinO?ta,Tokyo,Japan.
ReviewandDiscussHowdidCanondefineKyosei?WhyitchosethesocialresponsibilitybasedontheKyoseiphilosophy?WhatareCanon’sspecificcontributionstosustainabledevelopment?
ReviewandDiscussHowdidCanondefineKyosei?WhyitchosethesocialresponsibilitybasedontheKyoseiphilosophy?WhatareCanon’sspecificcontributionstosustainabledevelopment?
ReviewandDiscussHowdoyouevaluatetherulethatemployeesarenotallowedtositdownduringworkinghours?WhatareCanon’sCSRpoliciesafterconflicts?Doyouthinkitcanbeusedforreferencebyotherenterprises?
TextC6SociallyResponsibleCompaniestoApplaud6SociallyResponsibleCompaniestoApplaudGoogleThelargestcorporaterenewableenergypurchaserontheplanetAchievedits100percentrenewableenergytargetin2017Providesgrantstoseveraldedicatedsocialimpactinitiatives
6SociallyResponsibleCompaniestoApplaud2.Ben&Jerry’sOpposedRecombinantBovineGrowthHormoneuseincowsin1989Haveusedtheirpackagingtosupportthefamilyfarmorganization,FarmAid.CreatedtheBen&Jerry’sFoundation,offeringgrantsforsocialjusticeprograms.
6SociallyResponsibleCompaniestoApplaud3.LEGOEndtheir50-yearpartnershipwithShellGlobalduetotheirplanstodrillintheArcticMadeacommitmenttoreducetheircarbonfootprintIsworkingtowards100percentrenewableenergycapacityby2030
6SociallyResponsibleCompaniestoApplaud4.LeviStraussWaterofdesigningandmanufacturinghassavedmore
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