XX牛肉市場展望

XXBeefMarketOutlookXXBeefExportFederationXXOfficeXXX國家牛肉出口協(xié)會XX辦事處

主講人:XXX牛肉出口協(xié)會

XX辦事處處長XXXPresentedby:XXXBeefExportFederation

XXofficeDirector:XXX討論單元AgendaXXXBeefExportFederationXXOfficeXXX牛肉出口協(xié)會XX辦事處經濟方面分析EconomicAnalysis每人每年對肉類需求分析MeatConsumptionAnalysis牛肉進口分析BeefandVealImportsAnalysis策略分析StrategyAnalysisA.平均所得AveragePerCapitaIe(C$)經濟分析EconomicAnalysisXXXBeefExportFederationXXOfficeXXX牛肉出口協(xié)會XX辦事處PerCapitaIe:TaiwanYearC$YearC$199011,119199718,634199112,283199816,959199214,386199918,244199315,006200018,020199416,186200115,245199517,397200215,120199618,1892003

15,850Source:XXXXXXBeefExportFederationXXOfficeXXX牛肉出口協(xié)會XX辦事處經濟分析EconomicAnalysisB.價格Price排(WangSteak) 西提牛排(TastySteak)

NT$1000 NT$390XXXBeefExportFederationXXOfficeXXX牛肉出口協(xié)會XX辦事處經濟分析EconomicAnalysisC.品質QualityChoice/AAACowboy鬥牛士案例XXXBeefExportFederationXXOfficeXXX牛肉出口協(xié)會XX辦事處經濟分析EconomicAnalysisD.產品Products牛排Steak內臟(Offal)XXXBeefExportFederationXXOfficeXXX牛肉出口協(xié)會XX辦事處PerCapitaMeatConsumption:Taiwan(kg.)YearBeef,VealPorkPoultrySeafoodTotal19912.6138.4322.6924.7539.7243.95103.3619922.7938.7639.65110.25116.9119932.7227.0827.8147.4619942.9740.3639.7638.37109.4519953.1628.7830.4938.3538.42110.05112.6319962.8040.6239.0519973.4433.4942.30118.28116.7719983.2941.1338.7632.9433.8939.4119993.7543.7240.34120.12116.5220003.3139.5039.2133.3720013.2033.1239.89115.2520023.40.0041.1233.5033.7940.0040.82116.80119.2320033.50

Source:XXXA.每人每年肉類消費PerCapitaMeatConsumption(kg,PerCapita)肉類消費分析MeatConsumptionAnalysisXXXBeefExportFederationXXOfficeXXX牛肉出口協(xié)會XX辦事處肉類消費分析MeatConsumptionAnalysis自1971~2001每人肉類消費PoundsPerCapita—1971~2001XXXBeefExportFederationXXOfficeXXX牛肉出口協(xié)會XX辦事處肉類消費分析MeatConsumptionAnalysis消費者的改變Customersarechanging人口老化Agingpopulation小家庭Smallerhouseholds越來越多的女性工reworkingwomen種族融合Changingethnicmix營養(yǎng),安全,和動物健康Nutrition,safetyandanimalhealth價格,價值的平衡Price/Valueequation烹飪的技巧CookingSkillsCanadaBeefExportFederationTaiwanOffice加拿大牛肉出口協(xié)會臺灣辦事處肉類消費分析MeatConsumptionAnalysisB.消費者在改變消費白肉(雞肉,海鮮)是中國人的最愛 WhitemeatisChinesefavor2. 紅肉因受到BSE,FMD的影響 TheinfluenceofBSE,FMD3. 素食主義的盛行,也影響肉類的銷售 Thevegetarianismisgraduallyprevalence牛肉進口分析Beef&VealImportsA.牛肉進口量(公噸):BeefImportsbyOrigin:XXMT)BeefImportsbyOrigin:Taiwan(MT)YearCanadaUSAAustraliaNewZealandOtherCountriesTotal1990243,48729,4214,9605037,8921991943,79332,6628,3865044,93519921043,82236,9367,2445048,1061993544,54333,0839,8267047,50619943787,01233,60010,9898051,979199563910,10030,39014,11210055,241199660010,79524,84612,08410048,32519971,29314,31533,36813,46315062,43919981,50713,76633,21611,6907060,37919992,09814,41734,81315,3891,96269,44420002,22812,38028,56814,4492,99961,11120013,00610,85428,75514,2237156,90920024,02613,16733,22714,70435465,054

Source:XXX牛肉進口分析Beef&VealImportsB.牛肉市場分析BeefMarketAnalysis大陸進口加工食品(熟食)對原有市場的影響及衝擊 Theinfluenceofthatprocessingfood(cooked)importfromMainlandChina2. 中南美洲何時在進攻臺灣市場 Beefre-importfromtheCentral-SouthAmerica3. 大陸已要求南韓進口大陸牛肉,對北美牛肉的影響 TheinfluenceofthatMainlandChinaaskedforexportingbeeftoSouthKorea策略Strategies協(xié)助XXX牛肉出口商及XX進口商共創(chuàng)雙贏並且提高產品附加價值 ToceratethewininbothsidesandtoadvanceproductsadditionalvaluesbetweenCanadabeefexportsandTaiwanbeefimporters.策略Strategy2.餐飲學校的教育Educationforhospitalityschools策略Strategy3. 牛肉消費服務團隊TheBeefConsumingServiceTeam牛肉切割專家Cams牛肉市場專家

XXX處長餐飲學術專家

XXX老師牛肉烹調專家

XXX主廚策略Strategy4.促進提昇牛肉消費量Toadvanceandimprovebeefconsuming改變是無法避免的Changisinevitable食品安全論點Foodsafetyissues小等份Smallerportions烹飪