「品牌檔案·全收録」5LABUBULABUBU 01MOLLY 02 03Hirono小野 04SKULLPANDA 05上海市南京東路店 01上海前灘太古里快閃店 02北京僑福芳草地店 03深圳卓悅中心主題快閃店 04地球女兒藝術(shù)裝置 01北京x新加坡雙城計(jì)劃 02太空無(wú)界沉浸體驗(yàn)展 03視覺(jué)策略三階模型 01 02品牌簡(jiǎn)介 01品牌使命 02品牌發(fā)展歷程 03 04 05 06 07BRANDBrandSolutionLibrary泡泡瑪特(POPMART),2010年創(chuàng)立于北京,從潮流雜貨鋪蛻變?yōu)槿虺蓖婢揞^,售、沉浸式體驗(yàn)的潮流文化生態(tài)。憑借盲盒經(jīng)濟(jì)破圈,借力非遺文化賦能,通POPMART,foundedinBeijingin2010ecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.Byvirtueoftheblindboxeconomytobreakthecircle,leveragingthroughglobalisationandlocalisationstrategy,landingin48markets,overseasrevenueaccountedfornearly50%.2024marketvalueexceeded148.8billionHongKongdollars,LabubuandotherIPhasbecomeaphenomenalculturalsymbols,andreshapetheglobaldiscourseof‘Chinesedesign’.POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoaglobaltrendygamegiant,taking‘CreateTrend,DeliverGoodneasitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.BRANDARCHIVES視覺(jué)敘事與情感聯(lián)結(jié)Byvirtueoftheblindboxeconomytobreakthecircle,leveragingtheculturalempowermentofnon-heritage,throughglobalisationandlocalisationstrategy,landingin48markets,overseasrevenueaccountedfornearly50%.2024marketvalueexotherIPhasbecomeaphenomenalculturalsymbols,andreshapetheglobaldiscourseof‘Chinesedesign’.BrandStoryMATUREJOURNEYPROGRESSIONABOUTPOPMART司，致力于通過(guò)IP孵化、產(chǎn)品設(shè)計(jì)、零售渠道及文化推廣構(gòu)建全產(chǎn)業(yè)鏈生態(tài)。2020年12月于港交6月，市值逼近3500億港元，創(chuàng)始人王寧以208BrandSolutionLibraryTOLIGHTUPPASSIONANDBRINGJOYPOPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.BrandStoryBRANDJOURNEYBRANDHISTORYThesefivenodesrepresentBubbleMart'skeyleapsfrommodelexploration,channelinnovation,capitaloperation,eco-expansiontoglobalisation,whichtogetherbuilditscorecompetitivenessof‘IPindustrialisation’.EssentialTimelineTimeline2016年泡泡瑪特簽約香港設(shè)計(jì)師王信明，獲得MOLLY獨(dú)家版權(quán)并推出“Molly星座盲盒”，這一舉措標(biāo)志著TimelineTimeline確立了泡泡瑪特在行業(yè)內(nèi)的引領(lǐng)地位。這一TimelineTimelineTimelineTimeline北京泡泡瑪特城市樂(lè)園于2023年開(kāi)占地面積4萬(wàn)平方米，這一創(chuàng)新將IP從單一產(chǎn)品延伸至沉浸式體驗(yàn)，不僅提升品牌文化價(jià)值，更通過(guò)樂(lè)園限定產(chǎn)品NodalTimelineTimeline現(xiàn)破圈，例如泰國(guó)曼谷首店單日銷(xiāo)售額破BRANDBRANDWangNingFounderofBubbleMartWangNingFounderofBubbleMart 品牌向上的核心是拒絕傲慢、不將就。WangNing董事會(huì)主席首席執(zhí)行官執(zhí)行董事及總經(jīng)理氛圍影響，大學(xué)期間創(chuàng)業(yè)積累經(jīng)驗(yàn)，2010年帶20萬(wàn)元在北京創(chuàng)立泡泡瑪特。初期遇挫，品牌文化/BrandSolutionLibrary品牌符號(hào)系統(tǒng) 母間距均勻,整體對(duì)稱(chēng)規(guī)整, 矩形版式適配性強(qiáng),無(wú)論是線下巨型燈箱\產(chǎn)品盒標(biāo),還是線上小尺寸圖標(biāo),都能保持視TheLOGOispresentedinahorizontalrectangle,withevenlyspacedlettersandoverallsymmetry,formingastrongsenseof‘symbolism’-likethe‘visualseal’ofthehipgameindustry,whichmakesiteasyforconsumerstoItiseasyforconsumerstoTherectangularlayoutishighlyadaptable,whetheritisagiantofflinelightbox,productboxlabel,orasmall-sizedonlimaintainvisualintegrityandstrengthentheBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBRANDCOLOURBRANDCOLOUR(HEX：#d1001f)VibrantVibrantYellowPOPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.品牌文化BrandSolutionLibrary交互設(shè)計(jì)交互設(shè)計(jì) DesignByJamesxi這個(gè)數(shù)字平臺(tái)旨在提升泡泡瑪特收藏家和普通粉絲的體驗(yàn)。小程序以虛并管理他們?nèi)找嬖鲩L(zhǎng)的收藏。此外,小程序還內(nèi)置了—個(gè)交易平臺(tái),方BrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibrarySummaryOfTheChapter小起點(diǎn)也能長(zhǎng)成大生態(tài)BRANDPOPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoaglobaltrendygamegiant,taking‘CreateTrend,DeliverGoodneasitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.PRODUCT&DESIGN從形象設(shè)計(jì)到情緒經(jīng)濟(jì)的商業(yè)革命Byvirtueoftheblindboxeconomytobreakthecircle,leveragingtheculturalempowermentofnon-heritage,throughglobalisationandlocalisationstrategy,landingin48markets,overseasrevenueaccountedfornearly50%.2024marketvalueexotherIPhasbecomeaphenomenalculturalsymbols,andreshapetheglobaldiscourseof‘Chinesedesign’. LABUBUTheEconomicsOf‘Ugly’GlobalTopStreams全球頂流的“丑萌”經(jīng)濟(jì)學(xué)「品牌方案庫(kù)」獨(dú)家整理丨公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室?原創(chuàng)出品會(huì)員私享嚴(yán)禁外傳Byvirtueoftheblindboxeconomytobreakthecircle,leveragingtheculturalempowermentofnon-heritageBrandSolutionLibraryKasingLungKasingLungLABUBU(拉布布)是香港藝術(shù)家龍家升創(chuàng)作的精靈IP,以尖牙邪笑和不對(duì)稱(chēng)大眼顛覆傳統(tǒng)萌系審美。作為泡泡瑪特出海王牌,其設(shè)定為叢林惡作劇精靈,具有原始生命力的野性特質(zhì)。POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.BrandSolutionLibrary▲早期珍貴手稿/EarlyRareManuscriptsBrandSolutionLibraryLABUBU'sglobalsuccessistheresultofculturalresonance,desigbusinessmodeliteration.ThemessageisthatChinesebrandsneedtothinkbeyond‘low-costOEM’andtransformtheirproductsintoculturalsymbolsthroughlocalisationstrategies,scarcitydesignandemotionaloperations,withoriginalIPasthecore.Inthefuture,BubbleMartneedstofindabalancebetweenmaintainingitspopularityandconsolidatingitsbrandvalue,andwhetherLABUBUcanevolvefroma‘hit’toa‘classic’stilldependsonwhetheritcancontinuetocreateemotionalvalueandculturalidentity.BRAND「品牌方案庫(kù)」獨(dú)家整理丨公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室?原創(chuàng)出品會(huì)員私享嚴(yán)禁外傳BRANDBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandBrandSolutionBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionLibraryLABUBU'ssuccessprovesthatbreakingthroughthetraditionalaestheticframeworkisthekeytobreakingthecircleofIP.Brandsneedtotapinto‘paradoxicalaesthetics’(e.g.uglycute,darknesscombinedwithhealing)andincorporateglobalisedculturalelementstosuitthepreferencesofdifferentmarkets.Forexample,LongJiaSdesignsanaturalcross-culturalDNA,whileBubbleMartfurtherstrengthenstheuniversalityofitsIPthroughco-branding(e.g.withDisneyandLittleYellowMan).BRANDBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandBrandSolutionBrandSolutionBrandSolutionLibraryBrandSolutionLibraryBubbleMart's‘globallocalisation’strategyprovidesamodelforChinesebrandsgoingoverseas.Insteadofsimplycopyingthedomesticmodel,brandsneedtostudytheculturalsymbolsofthetargetmarketindepth,andestablishanemotionalconnectionthroughco-brandingandgeographically-specificdesigns(e.g.,Thainationalcostumes,Italianflagcolourscheme).AcelebrityeffectandKOLcommunicationcanquicklyopenupmarketawareness.BRANDBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandBrandSolutionBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionLibraryThecoreoftheblindboxmodelistocreatescarcityandextendthelifecycleofIP.LABUBUmaintainsitspopularitythroughlimitededition,hiddenmodelsandhighpremiumco-brandedmodels,whileexpandingitsderivatives(e.g.,plushtoys,apparel)andofflineexperiences(e.g.,themedshops,flashmobevents),shiftingfromsingle-merchandisingtotheoutputof‘emotionalexperiences’.In2024,BubbleMart'splushcategoryrevenuesoared1,289%,provingthevalueofadiversifiedprBRANDBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryLABUBU'sfancommunityhasformedaunique‘circleculture’,withusersbuildingemotionalconnectionsthroughsecondarycreationandcollectionexchanges.Brandsneedtotaketheinitiativetoparticipateincommunityoperation,suchasencouraginguserstoshareofflineactivities,orevenlaunchingNFTormetvirtualLABUBU),toturnBRANDBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibrary MOLLYThePsychologicalConquestof‘Expressionlessness’經(jīng)典“無(wú)表情”的心理學(xué)征服BrandSolutionLibraryKennyWongKennyWong2006年,來(lái)自中國(guó)香港的設(shè)計(jì)師KennyWong創(chuàng)造了“小畫(huà)家Molly”這—形象。靈感來(lái)自于他在活動(dòng)上遇見(jiàn)的—位小女孩。這位小女孩擁有湖綠色的眼睛和微卷的金色短發(fā),畫(huà)畫(huà)時(shí)專(zhuān)注且自信。當(dāng)Kenny畫(huà)筆和畫(huà)板,完美再現(xiàn)了這位小女孩的模樣。POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.BrandSolutionLibraryMOLLY'slongevityisaresultofitsaccurategraspofthetrendsof‘uncertaintyconsumption’,‘emotionalprojection’and‘culturalidentity’.ItssuccessfulpathshowsthatthevitalityofanIPnotonlydependsonthedesignitself,butalsoonwhetheritcanbuildacompleteecosystemcoveringproducts,contentandcommunity,anddelivervalueindifferentculturalcontextsthroughcontinuousinnovationandgloballayout.ThisprovidesavaluablemodelforChinesebrandsBRAND「品牌方案庫(kù)」獨(dú)家整理丨公眾號(hào)：設(shè)計(jì)青年實(shí)驗(yàn)室?原創(chuàng)出品會(huì)員私享嚴(yán)禁外傳BRANDBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionLibraryMOLLY'sdesignabandonsthetraditionalIP'sfixedandneutralisedimagestostimulateconsumers'emotionalprojection.Itssignature‘healing’,butalsogivethecharactersroomformultipleinterpretationsthroughdifferentseriesthemes.This‘characterless’designallowsconsumerstoprojecttheirownemotionsontoMOLLY,fpressurelife,consumersseeMOLLYasa“companion”or‘spiritualcomfort’.inahigh-pressureliBRANDBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionLibraryBubbleMartactivatesusers'desiretocollectandgamblethroughthe‘uncertaintyrewardmechanism’ofblindboxes.Hiddenmodels(probabilityabout1/144)limitededitionco-brandedmodelscreatescarcityandstimulateconsumerstomakeyeargrowthof105.2%,withco-brandedandlimitededitionmodelscontributingsignificantly.Inaddition,thesocialattributesoftheblindboxfurtherstrengtheneduserstickiness,formingaclosedloopof‘buy-share-buyagain’.BRANDBrandSolutionLibraryBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionLibrary故事化與IP生態(tài)擴(kuò)展BubbleMarthasupgradedMOLLYfromadolltoaculturalsymbgivingitastorybackground.Atthesametime,theIPhasbeenextendedtoanimation,gamesandofflineexhibitions,suchastheMOLLY-themedanimatedshortfilmtobereleasedin2024,whichenhancesusers'senseofemotionalimmersion.Thisstrategyof‘productascontent’allowsMOLLYtobreakthroughtherealmoftoysandbecomeacarrieroftrendyculture.BRANDBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryOLLY'scoreusersarewhite-collarwomenaged18-34,accountingformandthisgrouppursuespersonalisedexpressionandemotionalconsumption.BubbleMarthaslauncheddifferentstyleseriesthroughmarketsegmentationandlocalisationinoverseasmarketstoachieveglobalmarketcoverage.2024,Bubblerevenueincreasedby245%year-on-year,withasignificantcontributionfromtheSoutheastAsianmarket.BRANDBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandBrandSolutionBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandBrandSolutionBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibrary DIMOODreamySymbiosisandHealingDesign夢(mèng)幻共生與治愈系設(shè)計(jì)BrandSolutionLibraryAyanDengAyanDeng色,DIMOO的形象是—個(gè)帶有天真表情的男孩,他非常渴望陪伴。睡覺(jué)發(fā)夢(mèng)是他的喜好,因?yàn)樵趬?mèng)里他可以暫時(shí)脫離現(xiàn)實(shí)的苦海?，F(xiàn)實(shí)中的他非常膽小,可是在夢(mèng)里他是個(gè)非常勇敢的小孩,跟現(xiàn)實(shí)中的他形成了強(qiáng)大的對(duì)比。POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.BrandSolutionLibraryTheessenceofDIMOO'scontinuousinfluenceistheresonanceofemoresonance,culturalidentityandcommercialinnovation.ItssuccessfulpathshowsthatthevitalityofanIPnotonlydependsonthedesignitself,butalsoonwhetheritcanbuildacompleteecosystemcoveringproducts,contentandcommunity,anddelivervalueindifferentculturalcontextsthroughgloballayoutandlocalisedinnovation.ThisprovidesavaluablemodelforChinesebcombining‘trend’and‘culture’,“business”and‘emotion’indepthcanweachievethesameresult.Onlybydeeplyintegrating‘trend’with‘culture’,“business”with‘emotion’canwecreatealong-lastingpopularIPthattranscendscycles.BRANDBrandSolutionLibraryBRANDInspiredby‘dreams’,itssignaturecloudheaddress,roundedsilhouetteandslightlyhaughtyexpressionnaturallyconveyawarmdesigns,DIMOOhasbeengivenacompletestorysystemsinceitsinception:characterssuchas‘Candy,thefoxwhohaslostherself’and‘Snooks,thecatwhohasaninferioritycomplexduetohersmallears’areallinspiredbythedesignerherselfandherfriends."andothercharactersoriginatedfromthedesigner'sownexperiencesandthoseofhisfriends,triggeringusers'emotionalprojectionthroughthenarrativesofflawsandgrowth.This‘warmpersona’makesDIMOOa‘spiritualcompanion’forusers,especiallyinahigh-presssociety,anditscoretraitof‘optimismandcourage’hasbecomeanemotionaloutletforcontemporaryyoungpeople.emotionaloutlet.BrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryDIMOOfollowsthe‘uncertaintyrewardmechanism’oftheblindbox,butelevatesthelevelofexperiencethroughscenario-baseddesign.Createscarcityandtopicheat.Inaddition,DIMOOexpandtheboundariesofplaythroughtechnologicalempowerment,suchastheintroductionofARfunctioninthe2025Christmasseries,userscanscanthetoystowatchthevirtualsnowmantotellthestory,andrealisetheinteractiveupgradeof‘toysascontent’.Thisdualoperationof‘physical+virtual’turnstheblindboxfromamerecommodityintoaninteractiveculturalcarrier.BRANDBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionLibraryDIMOOreachesouttoawiderangeofcirclesthroughhighlycompatibleco-branding.Forexample,DIMOOhaslaunchedalimitededitionof‘RomanticBubbles’withParisWater,incorporatingelementsofthebrand'sclassicgreenbottlesintoDIMOO'sdesign,andorganisedaspecialartexhibitionareinforcethe‘trendyart’label.BRANDBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibrarySolutionSolution品牌物料BrandSolutionLibraryDIMOOreachesouttoawiderangeofcirclesthroughhighlycompatibleco-branding.Forexample,DIMOOhaslaunchedalimitededitiBubbles’withParisWater,incorporatingelementsofthebrand'sclassicgreenbottlesintoDIMOO'sdesign,andorganisedaspecialartexhibitionattheLongfujiTempletoreinforcethe‘trendyart’label.BRANDBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibrary HIRONO小野RebelAestheticsandPhilosophyofLife反叛美學(xué)與生活哲學(xué)反叛美學(xué)與生活哲學(xué)BrandSolutionLibraryLangLangLang大學(xué)期間便萌生了自己做玩具設(shè)計(jì)的想法。2010年,校友王寧(泡泡瑪特CEO),邀請(qǐng)Lang來(lái)剛成立的泡泡瑪特上班并擔(dān)任藝術(shù)總監(jiān),成為創(chuàng)始人之—。2020年,其小孩出生,他希望孩子以后能野—點(diǎn),自由—點(diǎn),于是給小朋友POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.BrandSolutionLibraryBubbleMart'sIPHirono'sbreakthroughcomesfromitsstrategiclayouttoaccuratelycapturetheemotionalneedsofGenerationZandbuildamulti-dimensionalvaluesystem.Basedontheaestheticsof‘funeralbudding’,designerLangcondensedcomplexemotionssuchaslonelinessandanxietyintovisualsymbolsthroughiconicelementssuchasdroopingmouthcornersandfreckles,breakingthehomogeneouscompetitioninthetrendytoymarket.Thebrand'svalueisupgradedthroughartisticoperation.BRANDBrandSolutionBrandSolutionLibraryBrandSolutionLibraryBRANDItsiconic‘cute’image-withitsdroopingmouth,stubbornbabyfat,andrebelliousfreckles-breaksawayfromthemainstreamcutenessofthehipstermarket.This‘inward-looking’designpreciselycorrespondstotheemotionaldilemmaofGenerationZ:outwardlylonelyanddetached,butinwardlylongingforempathy.Thedesignershavecondensedthecomplexemotionsoffreedom,anxietyandrebellionintoconcreteimages,suchasthegravellysculpturesinthe‘Reinvention’series,whichusethemottledtextureasametaphorforthementalfoldsofmodernpeople.Thisuniqueaestheticlanguagenotonlycreatesadifferentiatedperceptioninthehiptoycircle,butalsoattractstheattentionofartlovers,becomingthe‘silentspokespersonofemotions’.BrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionLibraryCross-borderco-creation:IncooperationwithvideoartistssuchasAnjouandJiangboundariesofemotionalexpressionarebroadenedthroughworkssuchas‘Shelter’.ThiskindofartassociationnotonlyenhancestheIPstyle,butalsoattractshighconsumptionpowercustomers,anditsjewellerylineproductshavebecomethetopBRANDBrandBrandSolutionBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionLibraryOnohasachievedfull-touchpointcoverageofusersthroughdiversifiedscenarios:ithasextendedfromblind-boxedhandbagstoapparel,homefurnishingandotherlifestyleproducts,suchasthe‘FightforJoy’seriesofjerseysandbearplushtoys,whichdeepentheemotionalbondthroughdailyuse.2023willseethelaunchofthe"HereComesOno!"In2023,Onowilllaunchalifestyleseriescovering30+itemssuchasapparelandbags,andaflashshopinBangkoktofurtherexpanditsinfluenceoverseas.BRANDBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionLibraryOnoachievesoverseasbreakthroughsthroughthe‘a(chǎn)rt+business’dual-wheeldrive:itadjustsitsstrategyfordifferentmarketsintermsofculturaladaptation,forexample,itstrengthensitstrendattributesthroughflashshopsintheSoutheastAsianmarket,andhighlightsartco-brandingintheEuropeanandAmericanmarkets,soastorealisetheflexibleoutputofculturalsymbols.BRANDBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionBrandSolutionLibrary SKULLPANDATheCulturalBrokenCircleofCyberSongwriters賽博歌姬的文化破圈賽博歌姬的文化破圈BrandSolutionLibraryPOPMART,foundedinBeijingin2010,POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.熊喵—頂透明宇航員頭盔罩住神秘臉龐,雙耳綴著叛逆的球形辮子——這位宇宙游民Skullpanda,是設(shè)熊喵把游戲原畫(huà)師的腦洞潑進(jìn)潮玩圈,誕生了這個(gè)里脾睨眾生的血色玫瑰吸血鬼,又是糖果小鎮(zhèn)偷吃餅干的浣熊飼養(yǎng)員,甚至化身賽博夜之城的機(jī)械歌者,用霓虹音浪炸開(kāi)次元壁。BrandSolutionLibrarySKULLPANDA'sbreakthroughcomesfrommultipleinnovations:itblendsgothicandcyberpunkelementswith‘darkaesthetics’,shapestheimageofskull-maskedpandas,andexploreshumancontradictionsandfreedomthroughtheseriesof‘AncientFortressoftheDenseForest’and‘CityoftheNight’.BubbleMarttiltstheresourcesofthewholeindustrychain,andenhancestheculturalvaluethroughcross-borderco-brandingwithPudongArtMuseumandCLOT.Intermsofinternationalisation,BubbleMart'soverseasrevenuewillreachRMB1.31billintotheEuropeanandAmericanmarketsbycombiningorientalambiguitywithinternationalpopularelements.Its‘freeandcasual’designcoreandmulti-dimensionaloperationstrategyhavemadeitabenchmarkof‘popularisationofnicheaesthetics’inthefieldoftrendygames.BRANDBrandBrandSolutionBrandSolutionBrandSolutionLibraryBrandSolutionLibrarySKULLPANDAbreaksthesweetparadigmoftraditionalhipsterfashionwiththeimageof‘Pandagirlwearingaskullmask’,whosecoredesignconceptis‘defectionandunrestricted’.DesignerXiongMeowintegratesgothic,cyberpunk,sci-fiandotherelementsintotheIP,andmeetstheaestheticneedsofdifferentcirclesthroughmulti-dimensionalstyleinterpretation.