CONSUMER&

BRANDBrandKPIs

for

neobanking

&neobrokerage:

F

Zero

inGermanyConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

2500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

F

Zero’sperformance

inthe

neobanking

&neobrokeragemarket.Fieldwork:September

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofNovember202467%

of

F

Zero

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??F

Zero’s

branding

resonates

more

withMillennials?F

Zero

ranksoutsidethe

Top

10

inawareness

withintheneobanking

&neobrokeragemarket?F

Zero

generally

appealstomen

morethan

women?Thepopularity

ratingof

F

Zero

is27%?Among

FZero

enthusiasts,56%

fallunder

?F

Zero

rankssixthinusagethe

high-income

category?Interms

of

loyalty,F

Zero

is

ninth

in?Consumers

want

theirneobanking

&neobrokeragebrandstohavereliability,

honesty

/trustworthiness,andhigh

valueGermany?F

Zero

hasascore

of22%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

F

Zero

at

67%Brand

profile:

snapshotBrand

performance

of

F

ZeroinGermany67%27%22%21%17%AwarenessPopularityUsageLoyaltyBuzz5Notes:Neobanking

&neobrokerage‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,245,

all

respondents

(awareness),

n=215,

respondents

who

know

the

individual

brand

(popularity),

n=215,respondents

who

know

the

individual

brand

(usage),

n=46,

respondents

who

have

used

the

individual

brand

(loyalty),

n=215,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024F

Zero’s

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations44%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeF

Zero

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatF

Zero

islikedby14%

of

Babyboomers

and

28%

of

Gen

Xers,whereas

the

total

shareof

industryusers

is

7%

and

27%,

respectively.36%30%28%27%ForMillennials

andGen

Z,

44%

and

14%

feel

positivelytowards

F

Zero,

versus

36%

and30%.

Socurrently,

forF

Zero,

Millennials

connectmost

with

theirbrandcompared

tothe

overall

industryuser.14%14%7%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoneobanking

&neobrokerage,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=57,

F

Zeroenthusiast,

n=617,

neobanking

&neobrokerageusersSources:

Statista

Consumer

Insights

Global,

asofNovember2024F

Zero

generally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

F

Zero

showsthatwomen

are

less

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof0%6%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

F

Zero

hasalowerproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.39%61%42%58%61%

ofmen

likeF

Zerocompared

to

39%

of

women,

whereasfortheoverall

industry,57%

of

men

useneobanking

&neobrokerage

comparedto42%

of

women.95%87%0%

of

F

Zero

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to6%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

neobanking

&neobrokerage,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=57,F

Zeroenthusiast,

n=617,

neobanking

&neobrokerage

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

F

Zero

enthusiasts,

56%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.21%20%Single23%25%43%CoupleSingleparentNuclear56%

ofF

Zero

enthusiastsarefrom

high-income

households.F

Zero’s

brandisgenerallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

35%

ofF

Zero

enthusiastshavethiscurrent

living

situation.57%12%9%35%28%32%25%Multi-generational4%3%24%5%ExtendedOther12%18%0%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

neobanking

&neobrokerage,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=57,

F

Zeroenthusiast,

n=617,

neobanking

&neobrokerage

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

neobanking

&

neobrokeragebrands

to

have

reliability,honesty

/

trustworthiness,

and

high

valueBrand

profile:

qualitiesQualitiesuserswant

from

neobanking&neobrokerage

brandsForneobanking

&neobrokerage,

the

topthree

qualitiesusers

want

from

abrandarereliability,

honesty

/trustworthiness,andhigh

value.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%F

Zero

users

alsoappreciatethese

key

attributes,indicatingFZero

exudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatF

Zeroenthusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityInnovationInclusivenessFriendlinessF

Zero

should

work

onpromoting

authenticityto

convertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

neobanking

&neobrokerage,which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;

“When

it

comes

toneobanking

&neobrokerage,which

ofthe

following

brands

do

youlike?”;Multi

Pick;“Whenit

comes

toneobanking

&neobrokerage,which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:

n=46,

F

Zerousers’,n=57,

F

Zeroenthusiast,

n=617,

neobanking

&neobrokerage

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

F

Zero

fans,

30%

state

that

they

get

excited

aboutneobanking

&

neobrokerageservicesBrand

profile:

attitudesWhat

doconsumersthink

ofneobanking&neobrokerage

ingeneral?44%42%33%30%29%26%23%23%22%20%18%14%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trust

aboutneobanking

topicsrelating

toIget

excitedIliketotalkabout&neobrokerageservicesneobanking

&neobrokerageBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

neobanking

&neobrokerage

do

youagree

with?”;

Multi

Pick;“When

it

comesto

neobanking

&neobrokerage,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=57,F

Zeroenthusiast,

n=617,

neobanking

&neobrokerage

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1167%

of

F

Zero

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

neobanking

&neobrokerage,

theaverage

awareness

of

abrandinGermany

is26%.Awareness

ofF

Zero,

however,

isat17%.Awareness27%

ofGerman

neobanking&neobrokerage

users

saythey

likeF

Zero,

compared

to

anindustryaverage

brand

popularity

of28%.21%

ofindustryusers

inGermany

say

theyuseF

Zero,

with

theaverage

usageof

abrandat20%.BuzzPopularity67%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

68%.F

Zero

hasbeen

noticed

similarly

inthemedia

compared

tootherbrands,with

a“Buzz”scoreof

22%

compared

to23%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeaverage

compared

tothe

industry.12

Notes:Neobanking

&neobrokerage‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,245,

all

respondents

(awareness),

n=215,

respondents

who

know

the

individual

brand

(popularity),

n=215,respondents

who

know

the

individual

brand

(usage),

n=46,

respondents

who

have

used

the

individual

brand

(loyalty),

n=215,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024F

Zero

ranks

outside

the

Top

10

in

awareness

within

the

neobanking&

neobrokerage

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofFZeroRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Revolut47%44%39%33%32%30%27%24%24%23%17%2N263TradeRepublicC24BankeToro45Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6Scalable

CapitalSmartbrokerjustTradeWise78Outofallrespondents,

17%

were

aware

ofF

Zero.

This

ranksthemoutsidetheTop10compared

to

other

brandssurveyed

inthismarket.83%9AwarenessN/A10Tomorrow13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,245,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

F

Zero

is

27%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofFZeroRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Revolut43%42%39%38%31%30%27%27%27%27%2TradeRepublicN2627%34C24BankeToroOutofconsumers

who

knew

thebrand,

27%

saidtheyliked

F

Zero.

Thisranksthemtenthcompared

to

other

brandssurveyed

inthismarket.56TomorrowMonzo773%8Scalable

Capitalbunq9PopularityN/A10F

Zero14

Notes:“When

it

comesto

neobanking

&neobrokerage,which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=215,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024F

Zero

ranks

sixth

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofFZeroRank#

BrandUsage

%28%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

toneobanking

&neobrokerage,

which

of

the

followingbrandshaveyou

usedinthepast12

months?”.1TradeRepublic21%2Revolut28%3C24BankMonzo28%Outofconsumers

who

knew

thebrand,

21%

saidtheyused

F

Zero.

Thisranksthemsixthcompared

to

other

brandssurveyed

inthismarket.423%5N2621%6F

ZeroeToro21%720%8Scalable

CapitalOpenbankbunq19%79%919%UsageN/A1018%15

Notes:“When

it

comesto

neobanking

&neobrokerage,which

ofthe

following

brands

have

youused

in

the

past12

months?”;

Multi

Pick;

Base:

n=215,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

F

Zero

is

ninth

in

GermanyBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofF

Zero’sconsumersRank#

BrandLoyalty

%85%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1TradeRepublic2N2685%33%3Revolut80%4Scalable

CapitalWise79%575%6C24BankSmartbrokerTomorrowF

Zerobunq72%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

neobanking

&neobrokerage,

which

of

the

following

brandsareyoulikely

to

useagaininthe

future?”.67%771%869%967%Outofrespondents

whohaveused

F

Zero,67%

saidthey

would

usethebrand

again.LoyaltyN/A1067%16

Notes:“When

it

comesto

neobanking

&neobrokerage,which

ofthe

following

brands

areyoulikely

touse

again

in

the

future?”;

MultiPick;Base:

n=46,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024F

Zero

has

a

score

of

22%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofF

ZeroRank#

BrandBuzz%36%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Revolut22%2TradeRepublicN2635%334%Outofconsumers

who

knew

thebrand,

22%

saidtheyhadheardaboutF

Zero

inthe

media.

Thisranksthemninth

compared

toother

brandssurveyedinthismarket.4C24BankeToro33%529%6bunq27%7flatex24%8Scalable

CapitalF

ZerojustTrade22%78%922%BuzzN/A1021%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=215,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthopportu