CONSUMER&

BRANDBrandKPIs

for

sauces

&

condiments:Frank′s

Red

Hot

in

MexicoConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

7500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Frank′sRed

Hot’sperformance

inthe

sauce&condiment

market.Fieldwork:April-July

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofDecember202473%

of

Frank′s

Red

Hot

consumers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Frank′sRed

Hot’s

brandingresonates

more

with?Frank′sRed

Hot

ranksoutsidetheTop10

inMillennialsawareness

withinthesauce&condiment

market?Frank′sRed

Hot

generally

appealsto

men

more

than

?Thepopularity

ratingof

Frank′sRed

Hotis

35%women?Frank′sRed

Hot

ranksoutsidetheTop10

in?Among

Frank′sRed

Hotenthusiasts,36%

fallunderconsumptionthe

high-income

category?Interms

of

loyalty,Frank′sRed

Hot

isoutside

the

Top?Consumers

want

theirsauce&condiment

brandstohaveauthenticity,reliability,andhonesty

/trustworthiness10

inMexico?Frank′sRed

Hot

hasascore

of

18%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Frank′s

Red

Hot

at

73%Brand

profile:

snapshotBrand

performance

of

Frank′sRedHot

inMexico73%35%29%25%18%AwarenessPopularityUsageLoyaltyBuzz5Notes:Sauces

&condiments

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,244,

all

respondents

(awareness),

n=314,

respondents

who

know

the

individual

brand

(popularity),

n=314,respondents

who

know

the

individual

brand

(consumption),

n=90,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=314,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Frank′s

Red

Hot’s

branding

resonates

morewith

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations47%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeFrank′sRed

Hot

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatFrank′sRed

Hot

islikedby1%

ofBabyboomers

and

17%

of

Gen

Xers,whereas

the

total

shareof

industryusers

is

4%

and

25%,

respectively.40%35%32%25%ForMillennials

andGen

Z,

47%

and

35%

feel

positivelytowards

Frank′sRed

Hot,versus

40%

and

32%.

Socurrently,

forFrank′sRed

Hot,Millennials

connectmost

with

theirbrandcompared

tothe

overall

industryuser.17%4%1%Baby

BoomerIndustryuserGen

ZMillennialsGen

XBrand

enthusiast6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestosauces

&condiments,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=109,

Frank′sRedHot

enthusiast,

n=1,205,

sauce

&condiment

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Frank′s

Red

Hot

generally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Frank′sRed

Hot

showsthatwomen

are

less

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof8%10%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Frank′sRed

Hot

hasahigherproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.43%57%51%49%56%

ofmen

likeFrank′sRed

Hotcompared

to

43%

of

women,

whereasfortheoverall

industry,51%

of

womenconsume

sauces

&condimentscompared

to

49%

of

men.88%87%10%

ofFrank′sRed

Hotenthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to8%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

sauces

&

condiments,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=109,Frank′sRedHot

enthusiast,

n=1,205,

sauce

&condiment

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Frank′s

Red

Hot

enthusiasts,

36%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andconsumerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.5%6%Single31%36%15%13%CoupleSingleparentNuclear36%

ofFrank′sRed

Hotenthusiastsarefrom

high-income

households.Frank′sRed

Hot’s

brand

is

generallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

42%

ofFrank′sRed

Hot

enthusiastshavethiscurrent

living

situation.7%8%40%29%42%35%42%Multi-generational7%10%22%25%ExtendedOther23%2%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

sauces

&condiments,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=109,

Frank′sRedHot

enthusiast,

n=1,205,

sauce

&condiment

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

sauce

&

condiment

brands

to

have

authenticity,

reliability,and

honesty

/

trustworthinessBrand

profile:

qualitiesQualitiesconsumerswant

from

sauce

&condimentbrandsForsauces

&condiments,

thetopthreequalitiesconsumers

wantfrom

abrandareauthenticity,reliability,

andhonesty

/trustworthiness.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Frank′sRed

Hot

consumers

alsoappreciate

these

key

attributes,indicating

Frank′sRed

Hotexudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatFrank′sRed

Hotenthusiastsare

least

focused

on

areinclusiveness

and

thrill/excitement.ReliabilityExclusivityInnovationInclusivenessFriendlinessFrank′sRed

Hot

shouldwork

onpromoting

honesty

/trustworthiness

toconvert

enthusiastsinto

owners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

sauces

&condiments,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

sauces

&condiments,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comestosauces

&condiments,

which

ofthe

following

brands

have

you

consumed

in

the

past12

months?”;

Multi

Pick;

Base:

n=90,

Frank′s

RedHot

consumers’,n=109,

Frank′sRedHot

enthusiast,

n=1,205,

sauce

&

condimentconsumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Frank′s

Red

Hot

fans,

43%

state

that

they

get

excited

about

sauce

&condiment

productsBrand

profile:

attitudesWhat

doconsumersthink

ofsauces&condimentsingeneral?51%45%43%33%33%32%31%22%21%21%17%10%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutsauce&condimentproductsIliketotalkabouttopicsrelating

tosauces&condimentsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

sauces

&condiments

do

youagree

with?”;

Multi

Pick;

“When

it

comes

tosauces

&condiments,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=109,

Frank′sRedHotenthusiast,

n=1,205,

sauce

&condiment

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1173%

of

Frank′s

Red

Hot

consumers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

sauces

&condiments,

theaverageawareness

ofabrandinMexico

is61%.

Awareness

ofFrank′sRed

Hot,however,

is

at25%.Awareness35%

ofMexican

sauce

&condiment

consumers

saythey

likeFrank′sRed

Hot,compared

toanindustryaverage

brand

popularity

of45%.28%

ofindustryconsumers

inMexico

say

theyconsume

Frank′sRed

Hot,with

theaverageconsumption

ofabrandat40%.BuzzPopularity73%

ofbrandconsumers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of80%.Frank′sRed

Hot

hasbeen

noticed

lessinthemediacompared

to

other

brands,with

a“Buzz”score

of18%compared

to

28%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Sauces

&condiments

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,244,

all

respondents

(awareness),

n=314,

respondents

who

know

the

individual

brand

(popularity),

n=314,respondents

who

know

the

individual

brand

(consumption),

n=90,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=314,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Frank′s

Red

Hotranks

outside

the

Top

10

in

awareness

within

the

sauce

&condiment

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofFrank′s

RedHotRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1LaCoste?aMcKormickHellmann'sMaggi95%92%92%91%90%89%89%89%81%80%225%345KnorrUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6Clemente

JacquesHeinz775%8Del

MonteDo?a

MariaHunt'sOutofallrespondents,

25%

were

aware

of

Frank′sRed

Hot.ThisranksthemoutsidetheTop10compared

to

other

brandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,244,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Frank′s

Red

Hot

is

35%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofFrank′s

RedHotRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1LaCoste?aMcKormickKnorr76%66%64%63%63%61%57%57%53%43%2335%4HeinzOutofconsumers

who

knew

thebrand,

35%

saidtheyliked

Frank′sRed

Hot.

ThisranksthemoutsidetheTop

10

compared

tootherbrandssurveyed

inthismarket.5Del

MonteMaggi665%7Clemente

JacquesHellmann'sDo?a

MariaHunt's89PopularityN/A1014

Notes:“When

it

comesto

sauces

&condiments,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

Base:

n=314,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Frank′s

Red

Hotranks

outside

the

Top

10

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofFrank′sRedHotRank#

BrandUsage

%71%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeingconsumed,

we

asked

each

respondent:

“Whenitcomes

to

sauces

&condiments,

which

of

the

followingbrandshaveyou

consumed

inthe

past12

months?”.1LaCoste?aMcKormickKnorr265%29%360%Outofconsumers

who

knew

thebrand,

28%

saidtheyconsumed

Frank′sRed

Hot.

Thisranksthemoutsidethe

Top

10

compared

toother

brandssurveyed

inthismarket.4Del

MonteMaggi56%556%6Heinz55%7Hellmann'sClemente

JacquesDo?a

MariaMiCatsup52%71%847%947%UsageN/A1036%15

Notes:“When

it

comesto

sauces

&condiments,

which

ofthe

following

brands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=314,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Frank′s

Red

Hot

is

outside

the

Top

10

in

MexicoBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofFrank′sRed

Hot’sconsumersRank#

BrandLoyalty

%88%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1LaCoste?aKnorr287%27%3Maggi86%4McKormickDo?a

MariaHeinz86%584%683%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

sauces

&condiments,

which

of

the

following

brandsareyoulikely

to

consume

againinthefuture?”.7Pragná83%73%8Clemente

JacquesHellmann'sLaAnita83%982%Outofrespondents

whohaveconsumed

Frank′sRedHot,73%

saidthey

would

consume

thebrandagain.LoyaltyN/A1081%16

Notes:“When

it

comesto

sauces

&condiments,

which

ofthe

following

brands

areyoulikely

to

consume

againin

the

future?”;Multi

Pick;Base:n=90,

respondents

who

have

consumed

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Frank′s

Red

Hot

has

a

score

of

18%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofFrank′sRed

HotRank#

BrandBuzz%59%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1LaCoste?aHellmann'sKnorr18%254%353%Outofconsumers

who

knew

thebrand,

18%

saidtheyhadheardaboutFrank′sRed

Hotinthemedia.

Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.4McKormickDel

MonteDo?a

MariaClemente

JacquesHeinz53%545%640%738%837%82%9Maggi35%BuzzN/A10Hunt's19%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=314,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage