AdvertisementsM4U1ReadingAdvertisementsM4U1Reading

Whereverwego,wecanseeavarietyofads.Whereverwego,wecanseeaStructureofthetext:Introduction

toads

2.Doesanadtellpeoplethecompletetruth?3.PublicserviceadsConclusion:_____________________!

expositorywriting說明文寫作1.Whatisanad?Itofferssupportingdetails.BodyDon’tbeaslavetoadsStructureofthetext:Introdupromoteaproduct

promoteaproduct

promotetheservicepromotetheserviceCommercialadCommercialadCommercialadvertisementsaremeantto_______aproductorservice,whichuses_________languageandexcitingimages.promotepersuasive立即下斑,禁止痘留Commercialadvertisementsare英語必修Ⅳ牛津譯林Unit1課件Reading-I公開課

SaynotodrugsSaynotodrugs

PSAs(_______________________)aremeantto_______peopleabouthealth,safety,orotherproblemthataffectspublicwelfare.PublicserviceadvertisementseducatePSAs(_______________________Conclusion1.Anaduseswordsandpicturesto_______peopletobuya______or______,orto__________anidea.Therearetwomaintypesofads—__________________and_______________________.persuadeproductservice

believein

commercialadvertisement

publicserviceadvertisementConclusion1.persuadeproductse英語必修Ⅳ牛津譯林Unit1課件Reading-I公開課英語必修Ⅳ牛津譯林Unit1課件Reading-I公開課

Conclusion2:Adssometimesdon’t_____,butjusttellus_____truth.Therefore,don’t__________thetricksadsuse.liehalf

fallforConclusion2:liehalffallPublicserviceadPublicservicead

PSAs,which_________widespreadsocial_______,aimtoteachusandhelpus_____betterlives.PSAsaremeantto_______thepublic,andwecanlearnalotby________theadvicetheygive.

dealwithconcernsleadbenefit

followingPSAs,which_________widesp

Conclusion3:Notallads______________usthough.Thereexistsome________and_________betweenthetwotypes.

playtricksonsimilaritiesdifferencesConclusion3:playtricksCommercialadsPSAsPlacesmethodseverywhereusingattractivepicturesandcleverlanguage

similaritiesCommercialadsPSAsPlacesmethodDifferencesCommercialadsPSAsPurposesReliancePromotingaproductorserviceEducatingpeopleFulloftricksHelpfulDifferencesCommercialadsPSAsPDiscussion:

What’syourattitudetowardsadvertisements?Whydoyouthinkso?Discussion:ClassroomInteraction:Lookatthefollowingpicturesandthesloganswiththem,andtellyourclassmateshowmuchyouunderstandeachofthem.

ClassroomInteraction:Wishallthebestin2015!PepsiWishallthebestin2015!PepsTide’sin,dirt’sout.TideTide’sin,dirt’sout.Tide

少了這一點就不是一個完整的中國

I(i)amapartofChina!少了這一點就不是一個完整的中國I(i)amapar使某人注意/意識到…某人周圍的危險拒絕毒品社會問題公共/大眾福利保護(hù)（某人）使免遭完全說實話對恭維話感覺良好掉進(jìn)這種陷阱中捉弄某人makesb.awareof…thedangersaroundsb.say‘No’todrugsproblemsinsociety/socialproblemstellthecompletetruth

protectsbfromsth

publicwelfarefeelpleasedwiththenicecommentfallforthetrickplaytrickson使某人注意/意識到…m服務(wù)大眾過上更好的日子全國性的公益廣告活動涉及普遍存在的社會問題使大眾收益聽從建議…的奴隸告誡某人不要吸毒(兩種方法翻譯)hadnocomprehensionservethepublic

leadbetterlivesnationwidepublicserviceadvertisingcampaign

dealwithwidespread