Unit1AdvertisingⅠ.單詞默寫1．a(chǎn)dvertising

n．做廣告；廣告活動；廣告業(yè)2．persuade

vt.說服，勸說；使信服3．comment

n．評論，評價vi.評論，議論4．intelligence

n．智力，才智；情報5．recommend

vt.推薦；建議，勸告；介紹6．purchase

vt.購買，采購n．采購；購買的東西7．update

vt.&n.更新；提供最新消息；使現(xiàn)代化8．bargain

n．便宜貨；協(xié)議vi.討價還價9．personally

adv.個別地；就本人而言；本人，親自10．shock

vt.使震驚，使驚愕n．震驚，驚愕11．innocent

adj.notguiltyorcrime12．promote

vt.togivesomeoneahigherpositionatwork13．youth

n．theperiodoftimewhenyouareyoung14．bonus

n．a(chǎn)nadditionalpaymentmadetopeoplewhoworkforabusiness15．determine

vt.tofindsomethingoutⅡ.詞匯拓展1．educatevt.教育→educator

n．教育者→educated

adj.受過教育的；有教養(yǎng)的→education

n．教育，培養(yǎng)→educational

adj.教育的2．breathn．氣息；呼吸→breathe

v．呼吸→breathless

adj.喘不過氣來的，呼吸急促的3．socialadj.社會的→society

n．社會→socialism

n．社會主義→socialist

adj.社會主義的4．unforgettableadj.難忘的，無法忘記的→forget

v．忘記→forgettable

adj.容易被忘記的→forgetful

adj.健忘的5．variousadj.各種各樣的，多樣的→variety

n．多樣，不同→varied

adj.各種各樣的語境助記——詞不離句，句不離段Youshouldbecarefulnottobepersuadedintopurchasingvariousfashionablebargainsbytheappealingadvertisementsthatareintendedtorecommendyouwhatyoureallydon'tneed.

Ⅲ.短語落實1．bemeantto旨在，目的是2．evenif/though雖然，即使3．fallfor上……的當，受……的騙

4．playtrickson欺騙；捉弄5．dealwith涉及，關于；處理；應付6．Figureout弄清楚，弄懂；計算出7．Appealto吸引，引起興趣；呼吁8．Getsomethingacross把……表達清楚9．Diefrom死于……10．Bepopularwith流行，受歡迎Ⅳ.句子翻譯1．Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.(Page2)商業(yè)廣告是人們?yōu)榱送其N某種產(chǎn)品或者服務而花錢做的廣告。2．Whenitcomestoadvertisement,wemustalluseourintelligenceandnotbeaslavetothem!(Page3)談及廣告，我們都必須運用自己的智慧，不要做廣告的奴隸。3．Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.(Page18)為了讓觀眾作出預期的反應，努力去吸引他們是很重要的。4．即使一則廣告沒有說謊，也并不意味著這則廣告就是完全“清白”的。(Page2)Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.5．但并非所有的廣告都跟我們玩花招。(Page3)Notalladsplaytricksonusthough.Ⅴ.教材設題句型轉換(每空不超過3個單詞)1．Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.(教材P2)→Acommercialadvertisementiswhatsomeonehas/onesomeonehaspaidfortoadvertiseaproductorservice.2．PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.(教材P2)→PSAsareoftenrunforfree，aimed(aiming)at/whichaimat/

andaimat/whoseaimiseducatingpeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3．However,westillmustbeawareoftheskillfulmethodsusedinadstotryandsellthings.(教材P2)→However,westillmustrealize/knowtheskillfulmethodsusedinadstotryandsellthings.4．．Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.(教教材材P3)→Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheiradvice.5．．Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.(教教材材P18)→Therearelotsofdifferentwaysofconveying/expressingyourmessagewhenyouareputtingtogetheranadcampaign.【課本原句】】Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.(P2)我對對廣告做了一一些研究并且且有很重要的的信息與你分分享。sharev.分擔；分享sharesthwithsb與與某某人分享某物物，共用某物物sharesthbetween/amongsb 分配配某物sharethejoyandhardships同甘共苦sharein分分享；分擔；；參與shareaninterest興興趣相同同doone'sshare做做分分擔的工作；；分攤費用goshares分分享利潤；分分攤費用【聯(lián)想拓展】】care關關心；在在意dare敢敢fare費費；票票價rare罕罕見的的hare野野兔bare光光禿的的；赤裸的spare勻勻出出，抽出，騰騰出stare盯盯，，凝視；瞪眼眼glare怒怒視視prepare準準備——看看高考怎么么考①Shouldtheykeeptheirconclusionwithintheteamorshare(共享)itwithotheremployees?(2011··浙江卷·六六選五)②Forfivedays，Edmonton'sDowntownParkistransformedintoonehugestagewhereartistsareabletosharetheirtalents(發(fā)揮他們的的才能),andwherepeopleareabletocelebrateandenjoythemselves.(2011·福福建卷卷·閱閱讀理理解B)翻譯句句子③我們的書書不夠夠每人人一本本，所所以大大家要要合著著用。Wedon'thaveenoughbooksforeveryon④媽媽在為小男孩們分蛋糕以便每人都可以吃到一塊。Motherissharingthecakesamongtheboystomakesurethateveryboycangetone.【課本本原句句】Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.(P2)廣廣告使使用語語言或或圖片片誘使使人們們購買買一種種產(chǎn)品品或服服務或或接受受一種種觀點點。servicen．服務community/socialservice社社會會/社社區(qū)服服務customerservice顧顧客客服務務臺publicservice公公益益服務務domesticservice家家政政服務務；國國內(nèi)航航線serviceindustry服服務務行業(yè)業(yè)servicestation加加油站站atone'sservice隨隨時時可供供使用用(或或可以以幫助助)beofservicetosb對對某人人有用用處；；為某某人效效勞inservice在在服役；被被雇傭dosbaservice幫幫某人的忙忙【聯(lián)想拓展展】servevt./vi.servethepeople為為人人民服務serveChinesefood提提供中餐serveinthearmy在軍軍隊服役——看看高考怎怎么考①Mostofthemealscanservetwopeople(足夠兩個個人吃)andareunder$10,sonotonlyisitaffordablebutpracticalaswell.(2011·湖南卷卷·閱讀理理解A)②－MayIcomeonSundayanddosomereadinghere?－Sure.Mysecretaryandlibrarywillbeatyour______.(2012·遼寧省省沈陽二中中第3次月月考英語試試卷)A．helpB．companionC．serviceD．request答案C③－IfyoulikeIcandosomeshoppingforyou.－That'saverykind________.(2012·湖南津津市一中月月考)A．offerB．serviceC．pointD．suggestion答案A④Yourhouseisalwayssoneat－－h(huán)owdoyou____itwiththreechildren？？(2012·湖南醴醴陵一中月月考)A．manageB．serveC．．a(chǎn)daptD．construct答案A【課本原句句】However,westillmustbeawareoftheskillfulmethodsusedinadstotryandsellusthings.(P2)然而，我我們依然必必須知道那那些用在廣廣告中努力力向我們賣賣出東西的的熟練的技技巧。【聯(lián)想拓展展】beawareof意識到beawarethat...意意識到……unawareadj.不不知道；沒沒意識到awarenessn.意意識；覺覺悟awareadj.知道的；意意識到的；；明白的辨析aware/conscious兩者都可以以表示“意識到的”，都可以用用于beaware/consciousof結結構中，，但aware指感感官上的知知覺；警覺覺，而conscious指指內(nèi)心所意意識到的感感覺。Isuddenlyfeltawareofsomebodywatchingme.我突然覺得得有人盯著著我看。Iamdeeplyconsciousofmyresponsibilityasateacher.作為一名教教師，我深深刻意識到到我的責任任?！獫M分作文之之佳句a．Inconclusion,peopleb．Atonce,Iwasawarethatitwasaportraitofme.c．AtthesametimeIrealizedthatbeingagrown-upnotonlymeansthis,butalsomoreresponsibilities.——看看高考怎怎么考①Willyispainfullyawareof(痛苦地意意識到)this,andatalossastowhattodowithhislackofsuccess.(2011·山東卷卷·閱讀讀理解A)②Awareness(意識)canbetestedbystudyingwhethertheanimalrecognizesitselfinthemirror,thatis,itsownreflectedimage(反射射出的影像像)．(2011··全國卷II·閱讀理理解B)③Theawareness(aware)oftheproblemisthebeginningofthesolution.④ItwasseveralminutesbeforeIwas________ofwhatwashappening.(2012··長沙同升湖湖實驗學校高高三期中考試試)A．knowB．realizeC．wearD．a(chǎn)ware答案D【課本原句】】Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.(P2)即使一條條廣告沒有說說謊，這也并并不意味著它它就是完全無無辜的。lievi.說謊；平躺；；位于；n.謊言【聯(lián)想拓展】】liarn．說說謊者說謊lie—lied—lied—lyinglietosb＝tellalie/liestosb躺；位于lie—lied—lain—lyingliedown躺躺下下liein位于lieonone'sback/side仰仰臥/側臥臥lieonone'sstomach趴趴著著liein/on/tothesoulaydown 放下layaside 放在一邊laythetablefordinner 擺桌子吃飯layeggs 下蛋——看看高考怎么么考①Aparticulardangerwasthoughttoliein(位于)publicbaths.(2011··重慶卷··閱讀理解C)②AtthemeetingplaceofYangtzeRiverandtheJialingRiver________，oneofthetenlargestcitiesinChina.(2010··重慶卷·單單項填空33)A．liesChongqingB．ChongqingliesC．doeslieChongqingD．doesChongqinglie答案A③He________tousthatthoseeggswhichwere________onthetablehadbeen________bysnakes.(2012··永州四中第第4次月考)A．lied;laying;liedB．．lied;lying;lainC．lain;lain;lainD．lied;lying;laid答案D④Theman________onthegroundsaidthathehad________hisbicyclebehindthatbigtree.(2012··瀏陽市一中中高三上學期期期中考試)A．lie;layB．lying;layC．lying;laidD．lay;laid答案C【課本原句】】Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath.(P2)這種聲明試圖圖欺騙你，讓讓你覺得這種種牙膏能治愈愈口臭?！韭?lián)想拓展】】curableadj.可醫(yī)治治的curelessadj.無法醫(yī)治治的；不能解解決的curesbof...治治好某人的……；除去某人的的……acurefor...……的解決辦法；；……的治療方法curen．治療療；；措措施施，，對對策策；；療療法法vt.治好好，，治治愈愈；；改改正正辨析析cure/treat(1)cure治治愈愈疾疾病病，，消消除除痛痛苦苦，，改改掉掉惡惡習習、、弊弊端端，，重重結結果果。。curesbof＋＋疾疾病病(2)treat僅僅指指治治病病，，不不管管結結果果，，側側重重動動作作。。treatsbfor＋＋疾疾病病———看看看高高考考怎怎么么考考①Twelve--year--oldRothbecomesafriendofDr.Bantingandhisassistant,Mr.Best,whoareinsearchofacurefor(……的治療療方法法)diabetes(糖尿尿病)．(2011·福福建卷卷··閱讀讀理解解C)②“Of③Althoughthismedicinecancureyou________yourillness,ithasabadeffect________you.(2012·株株洲二二中月月考)A．for；onB．of答案B【課本本原句句】YesterdayIcameacrossaninterestingnewbook,whichIwouldliketorecommendhere.(P9)昨天我我偶然然發(fā)現(xiàn)現(xiàn)了一一本很很有趣趣的書書，現(xiàn)現(xiàn)在我我想把把它推推薦給給你。。recommendvt.推薦；；建議議；勸勸告【聯(lián)想想拓展展】recommenddoingsth建建議做做某事事recommendsbtodosth建建議某某人做做某事事recommendsthfor推薦某某物做做某種種用途途recommendsbas推薦某某人作作為……recommendsthtosb＝recommendsbsth向向某人人推薦薦某物物Itisrecommendedthatsb(should)do...有人人建議……【注意】】recommend表表示“建議”時，后接接that引導導的賓語語從句，，從句謂謂語動詞詞用虛擬擬語氣，，即(should)＋do結構構?！纯锤呖伎荚趺纯伎饥賂hereisnoparkingareaduringthefestival,sousingthePark&RidesystemorEdmontonTransitishighlyrecommended.(被很大大程度地地推薦).(2011·福福建卷··閱讀讀理解B)②Recommended(被推薦薦了的)waysofcreatingcustom③I'mgoingtoParistomorrow.Whichhotelcanyou________metostayin?(2012··邵東創(chuàng)新實實驗學校月考考)A．contributeB．suggestC．translateD．recommend答案D【課本原句】】YetweneedtokeepsomedesignaspectsoftheoldpackagestomakesurethattheChocoLocoBardoesnotlookcompletelydifferentfromourcompany'sotherproducts.(P13)然而，，我們也需要要保留現(xiàn)有包包裝的一些設設計特色，以以確保ChocoLoco糖看上去去和我們公司司的其他產(chǎn)品品沒有太大區(qū)區(qū)別。designn.設計；圖案，，圖樣；意圖圖designn.設計；圖圖案，圖樣；；意圖designfeature設設計特色afloralfeature帶花圖案案designforaircraft飛飛機的設計圖圖案bydesign(＝intentionally)故意地，蓄意意地havedesignson企企圖占有【聯(lián)想拓展】】designv.設計，計計劃,well--designed設計不不錯的bedesignedtodo...被被設計做……bedesignedfor...為……而設計bedesignedas...被設計成……——看看高考怎怎么考①Theexperimentisdesigned(design)totestthenewdrug.②Theroadwasnotdesignedforheavylorries.③Whetherthishappenedbydesignornot,weshallneverknow.【課本原句句】Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.(P18)你需需要提前做做一些調查查分析以確確定你的廣廣告群體。。determinevt.&vi.確定；決定定；作出決決定【聯(lián)想拓determinedadj.堅決的determinationn.決心determinetodosth決定做某事determinesbtodosth使某人決定/決心做某事determinethat(should＋動詞原形)確定……

determineon/uponsth決定某事bedeterminedtodosth決定做某事bedeterminedthat(should＋動詞原形)決定……

——看看高考怎怎么考①Accordingtothetext，whatwastheauthordeterminedtodo(決定做)inthatautumn？(2010·陜西卷卷·閱讀理理解C)②Helefttheplace,________never________backagain.(2012·長沙田田家炳中學學月考)A．determined;tocomeB．beingdetermined;tocomeC．determined;comingD．determining;coming答案A③Theattackswerepushedhomedespite________resistance.(2012·湖南石石門一中高高三摸底考考試)A．determiningB．todetermineC．determinationD．determind答案D【課課本本原原句句】】Wemustnotfallforthiskindoftrick!(P3)我我們們一一定定不不上上這這種種把把戲戲的的當當！！【聯(lián)聯(lián)想想拓拓展展】】fallinlovewifallbackon 求助于；轉而依靠fallbehind 落后，落在……的后面falldown 跌倒，倒下，倒塌fallover 摔倒，被……絆倒falltopieces 崩潰；倒塌fallfor上上…………的的當當，，受受…………的的騙騙，，對對…………信信以以為為真真———看看看高高考考怎怎么么考考①一看看到到她她，，國國王王就就立立刻刻愛愛上上她她了了。。(2011··Onseeingher，thekingimmediatelyfellinlovewithher.②他不想在學習上落后于別人。_Hedidn't

wanttofallbehindinhisstudies.③Thesalesmansaidthetruckwasingoodcondition,andIwasfoolishenoughtofall________it. (2012·武岡市一中月考)A．for B．downC．on D．over答案A【課課本本原原句句】】Itisimportanttoalwaystappealto迎合合；；對對………有吸吸引引力力；；訴訴諸諸，，求求助助于于【聯(lián)聯(lián)想想拓拓展展】】appealvi.懇懇求求；；呼呼吁吁；；有有吸吸引引力力；；上上訴訴n.懇求求；；呼呼吁吁；；感感染染力力；；上上訴訴appealtosbforsth為為某某事事向向某某人人呼呼吁吁appealtosbtodosth呼呼吁吁某某人人去去做做某某事事makeanappealtosb向向某某人人提提出出呼呼吁吁appealfor呼呼吁……——看看高考考怎么考考①Thefood,especiallyappealsto(迎合)health－consciouseatersbecauseeachdishisveryhealthy,madewithlimitedfatandoilandservedstraightoffthegrill(烤肉架架)．(2011·湖湖南卷··閱讀理理解A)②Thegoodthingaboutchildrenisthatthey________veryeasilytonewenvironments.(2009·浙浙江卷··單項填填空11)A．a(chǎn)daptB．a(chǎn)ppealC．a(chǎn)ttachD．．a(chǎn)pply③Thedesign________childrenalot.Theyalllikeit.(2012·湖湖南懷化化三中月月考)A．contributestoB．a(chǎn)ppealstoC．fallsforD．．a(chǎn)ppliesfor答案②A③B【課本原原句】Asyouknow,salesofourSnowmanicecreamhaveincreasedafterrepackagiasyouknow【聯(lián)想想拓展展】(1)asyouknow為as引引導的的非限限制性性定語語從句句。as解解釋釋為“正如”，該非非限制制性定定語從從句用用來修修飾整整個句句子。。(2)asweallknow表表示示“眾所周周知”，表示示這一一含義義我們們還可可以使使用以以下句句型：：Asisknowntousall，...Itisknowntousallthat...Whatisknowntousallisthat...,——看看高高考怎怎么考考①