Disign：梁倩欣Text：尤凈韓雪清唐伊婷沈宜璇余林芮PPTStructureBriefIntroduction1Products3Management2Marketing5HumanResources4BriefIntroduction1BombardCompanyistheChineseSpecialties特產

foodcompanyinChina.ItisfoundedinGuangZhou,Chinain2014.ThefoundersofBombardCompanyarethestudentsfromZhuJiangCollege.BombardCompanyheadquarter總部

isbasedinChina.BriefIntroduction1In2014,Bombardwasestablishedby4roommatesfromcollegetosellthespecialty.Inthesameyear,wetookpartinthecompetitionwhichissponsoredbyCDC.Andwonthefirstprize.Uptonow,thereare6membersinourteam.EntrepreneurshippurposeBOMBARD

strongcharacteristic√

excellenttaste√

guaranteedquality√

HighPerformancePriceRatio√BriefIntroduction1Management2Products3HumanResources4Marketing5ManagementphilosophyHelpingconsumertoimaginelocallandscapeandsublimatetheirspiritbyourproducts.Managementstrategy?Costcontrol(成本領先策略):financingsupplier?FocusStrategyBasedonDifference（差別化策略）:productservicestaffcorporateimage?Market-focusStrategy（市場聚集策略）:makingourproductcannotbereplacePuff1325Dewberry4BombardProductsshreddedsquidpeanut

cakeBeijing

Roast

DuckPuff1shreddedsquid2peanut

cake3Dewberry4Beijing

Roast

Duck5PPTSructureBombardCompanyBriefIntroduction1management2Products3HR4Marketing5HumanResourcesThebuildingofteam

Bombard

Teamincludefinance,accounting,businessEnglish,marketing,andotherdifferenttypesofprofessionaltalents.Althoughourcompanyjusthas6persons,wehave3departmentstoresponsibleforourbusiness.CompanystructureHumanResourcesthemanagementofteamEachemployeeintheteamisaindividualsequal,soeachemployeemustworktomaintainapositive,caringattitude.Inordertoimproveemployeeandteamperformance,andwedrawupmanagementrules:2.Eachemployeeshouldfollowtheseprocessesatwork:HumanResourcesthemanagementofteam3.Intheprocessofproject,thememberwhoputsforwardinnovativesolutioncangetfinalrevenue1%royaltyincentivesaftertheHigh-levelmeeting.HumanResourcesthemanagementofteam4.Wholeakedthecompanysecretswillreduce50%inpersonalincomeaftertheHigh-levelmeeting.HumanResourcesthemanagementofteam5.TheCEOissolelyresponsibleforthecompany’soverall.PPTStructureBombardCompanyBriefIntroduction1Management2production3HR4Marketing5MarketingTheboomingdevelopmentofChina'stourismindustryThecontinuousimprovementofeconomyandtheconsumptionlevel,snackfoodsmarketwillremainwithmorethan15-20%growthrateTheconsumer’sdemandofsnackfoods,quality,andnutritionSalesofsnackfoodswithhealthynutritionischaracterizedbymorethan200billionyuanHighmarketcapitalization,high-speed,high-profitTargetMarketThefashion-consciousyoungSomeonewhowandersinastrangelandMarketFeasibilityRangeofconsumergroupsfocused,targeted,largeconsumptionEasytoacceptnewthingsThetotalmarketvolumeTheoverallR&Dinvestmentinoursnackfoodindustryislimitedandproductinnovationisnotenough.Marketpotentialhasnotbeenfullydeveloped.U.S.FoodIndustryAssociationpredictsthatby2018Chinawillbecometheworld'slargestconsumerofimportedfood.Strength1Uniquesellingproposition主張.BecauseBOMBARDteam’smembersarefromdifferentareas,theytrytofindtheirhometownrepresentativefoodstosalestrength2BOMBARDteam’smembersseizepublicrelationshipoftheirhometown,activelycooperatewiththesupplier,whichcanensurethetunneloftheirgoodsandlowtheprice.weaknessandthreatDemandforlowprices,whichishardtobalancedwithourgoalofsellingclean,safe,andgreenfoodsThecompanywasjustopened,manypeoplestilldon’tknowit.Currentlyonthemarkettherearealargenumberofenterprisesengagedinfoodbusinessoperations,theyseekforlowpricetoattractthecustomersCompetitorsstrengthThemerchantsisskillfulatusinginternettoopenupthemarket.NowmanybusinessesmakeeveryefforttolowthepricesanddomanypromotionactivitiestoattractthecustomersCompetitorsweaknessSeekhighprofits,rarelyconsideringthequalityofthegoodsIgnoremanycustomerseagertotastethepurelocalfoodPRICE1LowproductioncostPerformance/Cost

Highqu