MakeBigDataRealwithSAPSolutions

HariMenonSolutionsDirector,SAPAsiaPacificJapan19902013200020052010EvolvingtowardsBigDataREALTIMEINTHECLOUDPERSONALCOMPUTERANDCLIENTSERVERWWWMOBILESOCIALB2B/

B2CBIGDATAREALTIME1,000,000+SOLD3,000,000peoplehadaccessto

Internet

worldwideMorepeoplehavemobilephonesthanelectricityorsafedrinkingwaterFacebook:

1billionusers;600mobileusers;

morethan42millionpagesand9millionapps

Youtube:

4

billionviewsperday

Google+:

400millionregisteredusers

Skype:

250millionmonthlyconnectedusers

DATABASE&ANALYTICS

(CIRCA1980)PREDICTIVE&SEMANTICANALYTICS

(CIRCA1985)MostEstablishedKPIs10%75%UseAnalytics

TodayNeed

Analytics

by2020$2.01B

AnnualrevenueincreasepossibilityifthemedianFortune1,000businessincreasedtheusabilityofitsdatabyjust10%1,000%

returnoninvestmentforevery$1spentonanalyticsNucleusResearch,Gartner,FortuneMagazineCompaniesaremissingnewsignalsWhatifyoucouldturn

newsignalsintobusinessvalue:-)BrandSentiment

360OCustomerViewProductRecommendationPropensitytoChurnReal-timeDemand/

SupplyForecastPredictiveMaintenance

FraudDetectionNetworkOptimization

InsiderThreats

RiskMitigation,

Real-timeAssetTrackingPersonalizedCareImagineifyoucould…InstantlypredictmarkettrendsandcustomerneedsPredicthowmarketpricevolatilitywillimpactyourproductionplansSeechangesindemandorsupplyacrossyourentireSupplyChainimmediatelyMonitorandanalyzealldeviationsandqualityissuesinyourproductionprocessProvideexactlytherightoffersandservicelevelstoeverycustomerHaveacontinuously-updatedwindowontofuturesales,showingchangesinrealtimeUnderstandwhatyourcustomers&potentialcustomersaresayingaboutyou,rightnowUseadvancedpredictiveanalysistoofferpersonalizedhealthcareSAPmakesBigDatarealBigDataPlatformBigDataServicesReal-timeRealWorldRealResultsBigData

Analytics&AppsYouneedaplatformthatcandeliveracross…

…allthedimensionsofBigData“BIGDATA”

ECOSYSTEMComplexandinteractive

questionsongranulardataFastresponsetimeInteractivityNodatapreparationNopre-aggregatesNotuningRecentdataPreferablyreal-timeBigdataManydatatypesHighSpeedDeepSimpleReal

TimeBroadSAPmakesBigDatarealBigDataScienceServicesSAPBigDataPlatformSAP

DataServicesData

ConnectorsSAPSybaseESPAcquireAccelerateAnalyzeSybaseIQHadoopSAPHANASpatialPredictiveTextAnalysisVisualizeandActIndustry/LOBAppsCustomAppsAnalyticAppsSQLXSEngineRSAPBigDataApps&AnalyticReal-TimeRealWorldRealResultsAccelerateAnalyzeAcquireAcquire,AccelerateandAnalyzeBigDataEffective,RapidlyandEfficientlyacquireandconsolidatemassiveamountsofdiverseandarbitrarydataReal-timeresponsetimeregardlessofdatavolumeordatalocationmanageandintegratemassivevolumesofdataAchieverealresultstogettheinsightsyouneedwithavarietyofmeansaloneorincombinationAgileVizualisation&SentimentAdvancedPlanningandForecastingSensingandRespondingPredictive

ModelingReal-timeReporting

andAnalysisConnectpeoplewithinformationwithnewinsightsanytime,anywhereMobileReadyBIGDATADIVERTSDRIVERSBEFOREFATALACCIDENTSHAPPENCANCERPATIENTSRECEIVETREATMENTOPTIMIZEDTOTHEIRDNA“GenomicDNAanalysisinreal-timewilltransformhowweenablecomprehensivepatientcaretofightagainstcancer.SAPHANAwillbethemissioncriticalandreliabledataplatformtomakereal-timecanceranalyticsintoareality.”YukihisaKato,Director&ExecutiveOfficer,CTO,Research&DevelopmentCenter,MITSUIKNOWLEDGEINDUSTRYCO.DRIVERSRACEPASTRIVALSFUELEDBYBIGDATABIGDATAGIVESSHOPPERSFASHIONADVICETOFITTHEIRSTYLE“WewereblownawaybyHANA...IamtheChiefTechnologyOfficer.IusedtobetheChiefInformationOfficerbutAngela(CEO)changedmyjobtitlebecauseInevergaveheranyinformation,onlytechnology.WithHANA,shemayhavetochangemyjobtitlebackagain””JohnDouglas,CTOBurberryNetMarginAnalysisConditionBasedMaintenanceDemandSignalManagementCustomerUsageAnalyticsShopperInsightSentimentIntelligenceSituationalAwarenessFraudManagementBigDataIndustryandLoBAppsSocialContactIntelligenceBigDataStartupsUseSAP16MakingBigDataMakeSenseDataTools,DataScientists,Real-timeApplicationsToolstoextractandanalyzedataSAPandmanyothersExpertstorefinedata

intoindustryinsightsSAPandaselectfewAppstoinfusereal-timedatainto

yourpeople&processesbyindustryOnlySAPThankyouSAPtransformsbothBusinessesandITReducewaste&fraudingovernmentfund<2minfordetecting100,000namesover90MrecordsIdentifycancerDNAvariantsfortreatment216xfasterresults:3days20minutesImprovediagnosticthroughpatterndetection300Mrecords;analysisin2-10secondsPredictcustomerpurchasesentimentSeasonalityAnalysisin5secondsImprovelaborutilization1131xfasterreportingtime“Perfectorder”experience60xfasterreal-timeinsightsSharpenmarketingeffectiveness56xfasterreporting:micro-targetedcustomeroffersAcceleratemonthlyclose&spendinginsight75%reductioninCRMquery~23to6secondsLaunchnewproductsormarkets400xfasterreportexecution:Forecast

sales-trendsinreal-timeRemoteroadsidediagnosticsinreal-timeAnalyze15years1TBdatainsecondsDeepercustomerrelationships360customerviewandcomprehensiveexperienceSAPBigDatarealworldstartupsInteractivedashboardsmapallowsreal-timeinteractionwiththemonitoredobjectsDemovideo:http://spr.ly/CenterityEnablesorganizationstodevelopdeepunderstandingofcustomerbehaviorfrommillionsofindividualdatatransactions-Dramaticallyimprovi