Unit6Advertising二十一世紀(jì)大學(xué)商務(wù)英語4P’sDoyoustillrememberthe4P’sofMarketingMix?AdvertisingLead-inWecanseeadvertisementeveryminuteandeverywhere.Canyoudescribesomeoftheadvertisementthatexpressedyoumost?Whatareyourimpressionsonadvertisement?Whydopeoplespendsomuchmoneyandeffortonadvertising?Howmanytypesofadvertisingcanyouthinkof?TVcommercialRadioadvertisingOnlineadvertisingProductplacementsPressadvertising

BillboardadvertisingAppreciatesomeadvertisementsinolddaysAppreciatesomeadvertisementsinolddaysHowoldisadvertising?Readapassageaboutthehistoryofadvertising.ReadingcomprehensionReadthetextandfillinthetable.AdvertisingMediaAdvantagesDisadvantagesNewspaperTelevisionDirectmailRadioMagazinesOutdooradvertisingMarketsegment(segmentation):市場細(xì)分Amarketsegmentisasub-setofamarketmadeupofpeopleororganizationswithoneormorecharacteristicsthatcausethemtodemandsimilarproductand/orservicesbasedonqualitiesofthoseproductssuchaspriceorfunction.市場細(xì)分是企業(yè)依據(jù)消費者需求不一樣，把整個市場劃分成不一樣消費者群過程。Targetmarket:目標(biāo)市場Para1:Effectiveadvertising,…salespersons’visits.BusinessknowledgeandlanguageProspect1)chanceofsuccess;outlook成功機(jī)會;前景;前途

E.g.aprospectofrecovery復(fù)原希望2)apotentialcustomer,client,orpurchaser可能用戶pro-(向前）+specere(看）Para1:Effectiveadvertising,…salespersons’visits.BusinessknowledgeandlanguageAllocate:Tosetapartforaspecialpurpose;designate分配n.allocationCollocationsallocatebudgets分配預(yù)算allocateshares分配股份allocatefundsfor撥出經(jīng)費作…之用allocatedtasks分配工作Para2:Allmarketersface…advantagesanddisadvantages.BusinessknowledgeandlanguageTailorn.裁縫vt.縫制,調(diào)整使適合Merchandisen.

商品;貨物v.

買賣,經(jīng)營;促進(jìn)...銷售,推銷;經(jīng)商

merchant商人lifespan:theaverageormaximumlengthoftimeanorganism,amaterial,oranobjectcanbeexpectedtosurviveorlast有機(jī)體、物質(zhì)或物體預(yù)計連續(xù)或存在平均或最長久限E.g.當(dāng)代醫(yī)學(xué)延長了人壽命。

Modernmedicinehasincreasedman'slifespan.

Para3:Newspapers,with25percent…discardtheirpapersquickly.BusinessknowledgeandlanguageDiscard:tothrowaway;reject丟棄，拋棄e.g.Historydiscardedhim.

他被歷史所拋棄。出牌Collocationsdiscardone'swife遺棄妻子discardoldbeliefs拋棄舊信念discardprejudices放棄偏見Para3:Newspapers,with25percent…discardtheirpapersquickly.BusinessknowledgeandlanguageImpact1)thestrikingofonebodyagainstanother;collision碰擊，撞擊E.g.thetremendousimpactoftheshot子彈巨大沖擊力2)theeffectorimpressionofonethingonanother影響E.g.theimpactofscienceon/uponmoderndevelopment科技對于當(dāng)代發(fā)展影響B(tài)usinessknowledgeandlanguagePara4:Televisionrankssecond…andevenschools.Beam建筑中用作水平支撐梁，船梁，船舷arayorshaftoflight.光柱，光束e.g.abeamoflight一束光線broadcast(amessage,televisionprogramme,etc)播送

e.g.TheWorldCupFinalwasbeamedlivefromBritaintoJapan.世界杯決賽從英國向日本作了實況轉(zhuǎn)播.BusinessknowledgeandlanguagePara4:Televisionrankssecond…andevenschools.Elevenfoldadj.十一倍;adv.十一倍地-fold：Dividedintoaspecifiednumberofparts:分成幾小份e.g.fivefold.

分成五份Multipliedbyaspecifiednumber:…倍；增加詳細(xì)數(shù)e.g.fiftyfold.50倍Para6:Directmailisthethird-leading…andsalesmailings.BusinessknowledgeandlanguageThird-class:AclassofmailintheU.S.postalsystemincludingallprintedmatter,exceptnewspapersandmagazines,thatweighslessthan16ouncesandisunsealed.第三等；美國郵政系統(tǒng)中郵件一個等級，包含除報紙和雜志以外印刷品，重量低于16盎司不封口。Para6:Directmailisthethird-leading…andsalesmailings.BusinessknowledgeandlanguageAccountfor:(在數(shù)量方面)占,說明(原因等)E.g.他得說明所花掉每一分錢用途。He'llhavetoaccountforwhereeverycentgoes.

E.g.Hewasunabletoaccountforthedeficitinthefirm'sbankbalance.他無法解釋這家企業(yè)在銀行結(jié)帳為何會超支。E.g.英國人占澳洲移民人口14%。TheBritishaccountfor14%oftheimmigrantpopulationinAustralia.Para7:With99percent…fragmentedaudience.BusinessknowledgeandlanguageSubscription:訂閱v.subscribe認(rèn)捐,簽署,訂閱,同意e.g.Doyousubscribetoherpessimisticviewofthestateoftheeconomy?

你是否贊同她對經(jīng)濟(jì)情況所持消極看法？e.g.Isubscribedmynametothedocument.

我在文件上簽了名。e.g.Isubscribedtoseveralmagazines.

我訂閱了幾份雜志。e.g.Howmuchdidyousubscribefor?你捐了多少?Para8:Magazinesaccountfor…life,andprestige.Businessknowledgeandlanguagesubscribefor

預(yù)訂,訂閱;捐款,捐助;認(rèn)購subscribeto

對...捐款;訂閱(報刊);同意,贊成Billboard:apanelforthedisplayofadvertisementsinpublicplaces,suchasalongsidehighwaysoronthesidesofbuildings.廣告牌;公共場所用來張貼廣告平板，如沿公路兩旁或在建筑物一側(cè)Para10:Outdooradvertising,such…forsalenearby.BusinessknowledgeandlanguageExpenditure:theactorprocessofexpending;outlay支出;支付行為或過程；花費經(jīng)常預(yù)算支出above-the-lineexpenditure

計劃外開支Expenditureoutsidetheplanoff-Budgetexpenditureoutside-the-BudgetexpenditurePara10:Outdooradvertising,such…forsalenearby.BusinessknowledgeandlanguageMakeapoint:立論,表明一個看法,著重Mount①v.tr.toclimborascend攀登，登上

e.g.Hemountedthehorseandrodeoff.

他騎上馬走了。r.togoupward;rise上升

e.g.Thedea