Unit6E-commerceNewAppliedCollegeEnglishBook1第1頁ObjectivesAfterstudyingthisunit,youwillbeableto:understandhowe-commercedevelopsandinfluencespeople’slife;learnthedevelopmentofonlineauctions;writeaparagraphbyusingclassification;usethesubjunctivemoodcorrectly;analyzetheadvantagesanddisadvantagesofonlineshopping.第2頁Writing&Grammar

1234In-depthReadingAppliedListeningandSpeaking5TeamProject&GlimpseWarmup6FurtherReadingContent第3頁Task1Makealistofitemsthatyoucanbuyonline.FoodanddrinksEntertainmentElectronicsClothingSnacksVegetables...CDs

Movies...Mobile

phones

Cameras...Trousers

T-shirts...CosmeticsTransportationFurnitureOthersLipstick

Suncream...Train

tickets

Metro

tickets...Chairs

Tables...BooksFinancial

products...______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Warm-up<BackNext>HomeClip1Clip2第4頁Clip1Industry<BackNext>Home第5頁Clip2Tmall<BackNext>Home第6頁PartA_1Task2

Workinpairstodiscussthefollowingquestions.Howdoyougoshopping?1.Where

do

you

usually

go

shopping?Small

shops.Online

stores.Superstores.Boutiques.4.How

much

do

you

spend

in

shopping

online

eachtimeonaverage?a.

Less

than100yuan.

b.

100-300

yuan.c.

300-500

yuan.d.

More

than

500

yuan.2.Why

do

you

think

online

shopping

isincreasingly

popular?It’s

convenient.It’s

economical.There

are

more

options.It’s

efficient.5.What

do

you

care

most

about

when

shoppingonline?Quality.Price.Brand.After-sales

service.Warm-up<BackNext>Home第7頁PartA_1Task2

Workinpairstodiscussthefollowingquestions.Howdoyougoshopping?3.How

often

do

you

shop

online?Almosteveryday.Oncea

week.Once

a

month.It

depends.6.Do

you

think

online

shopping

is

reliable

and

credible?Yes,

it

is.No,it’s

not.It

depends.I

am

not

sure.Ilikeshoppingonlinebecauseitwouldbeembarrassingtobargaininaphysicalclothingstore.Why?Idon’tthinkso.Bargainingisalwaysnecessaryforshopping.Warm-up<BackNext>Home第8頁In-depthReadingTextTextOrganizationComprehensionVocabulary<BackNext>HomeStructureTranslation第9頁TopicPreview:

E-commercehasgainedgreatpopularityworldwideamongenterprisesandindividualstoday.Moreandmorepeopleareincreasinglyinclinedtoshopbyclickingtheircomputermiceinsteadofgoingtophysicalshopsmainlybecauseshoppingonlineismuchmoreconvenient.Onlineshoppingisespeciallysuitableforthosewhoaretoobusytogoshoppingoffline.TakingtheSweatOutofOnlineShoppingIn-depthReading<BackNext>Home第10頁1It’sfairtosaythattheInternethasrevolutionizedourshoppinghabits.Inthepastwehadnochoicebuttotraipseupanddown

thehighstreetlookingforthebestdeal,nowwecandoitfromthecomfortofourarmchairs.2Buttherearedisadvantagestoo.Thehighstreetisonarelativelysmallscale.Youcanseetheshopsyouwanttogotoandsimplyheadintheirdirection.ButtheInternetistoovasttocontemplate—andyou’vegottohuntfortheshopsthatyouwanttovisit.Ifyoudon’tknowwheretogo,thenyoucouldendupwithaworsedealthanyouwouldhavegotusingupyourshoeleather.3Therearenowwebsitesaroundwhichtrytoguidepeoplethroughtheonlinemaze.Oneofthese,Haggle4me,aimstogetyouthebestpossibledeal.TranslationIn-depthReading<BackNext>Home第11頁Bargainhunt4Theideaisprettysimple.Youputinthebestpriceyou’vefound(withhowevermuchorlittleeffort)forwhateveritisyou’reafter—let’ssayit’sanewtelevisionfor$600.Othervisitorstothewebsitethensearchthewebusingtheircontactsandtrytogetyouabetterdeal—let’ssaytheyfindthesameTVfor$500.Thatmeansyou’vesaved$100.Aslongasyou’vesavedatleast$20,thenyoupayafifthofthesavingtothehagglerwhofoundthedeal(inthiscase,$20).Thehagglerthenpaysaquarterofthefeetothewebsite(inthisexample,$5).5Thereseemstobelittletoloseaslongasyoutrytofindthebestpriceyoucaninthefirstplace.

Ifyouputinamanufacturer’srecommendedretailprice(RRP),forexample,thesavingsmightbehugebutthenthehaggler’sfeewouldbemuchlargertoo.YoucanoftenbeattheRRPveryeasilybysimplyusingoneofthemanypricecomparisonwebsitesoutthere(KelkooorPriceRunner,forexample).TranslationIn-depthReading<BackNext>Home第12頁6ThatbringsustothebigdrawbackofHaggle4me:time.Mostofusareimpatientandoncewe’vedecidedwewantsomething,wewantitthereandthen.

Buttogivethehagglersachancetogetyouabetterdeal,youneedtogivethemtime—themorethebetter.Andthat’sobviouslygoingtodelayyourpurchase.EasywaytoeBay7Aswellas

buyingthingsonline,youcanalsosellyourunwanteditems.Theonlineauctionsite,eBay,isoneofthenet’smajorsuccessstories.Butlistingyouritemscantakealongtime,especiallyifyouhaven’tdoneitbefore.Andyou’llneedtomonitortheauction,answeranyquestionsfrompotentialbuyers,andarrangedeliveryorcollection.Also,peoplewithoutacomputercan’ttakeadvantageofitatall.8Tosolvethesepotentialproblems,anewtypeofbusinessisspringingup—andthistimeit’shappeningonthehighstreet.ChainsofshopswilltakeyourunwanteditemsandthenlistthemoneBayforyou.Theydoallthehardwork,includingthedescription,photographingyouritemandpostingitafterward.TranslationIn-depthReading<BackNext>Home第13頁9Butagain,there’sacatch.Generallytheytakeathirdofthesalepriceastheircommission,withtheminimumcommissionof$15.Sowithlowervalueitems,youcouldendupgettinglittleorevenNothing.10Thesenewideasforbuyingandsellingonlinecouldworkwellforthosewhodon’thavetime—orinclination—todotheworkthemselves.Butofcourse,you’relikelytogetthebestdealofallbydoingthingsyourself.It’sabitlike

gettingsomeonein

todoyourgarden.Usuallythey’renotdoinganythingspecial,buttheyaresavingyoutimeandeffort,andyou’dexpecttopayfortheprivilege.TranslationIn-depthReading<BackNext>Home第14頁愜意網(wǎng)購1平心而論，互聯(lián)網(wǎng)已經(jīng)徹底改變了我們購物習慣。過去我們沒有選擇，只能踟躕在商業(yè)街上尋找最劃算東西；而現(xiàn)在我們能夠坐在扶手椅上舒適地購物了。2但這也有缺點。商業(yè)街規(guī)模相對較小，你能夠看到自己想逛商店，然后朝其方向直奔過去即可。不過互聯(lián)網(wǎng)廣大無邊，讓人難以選擇，你不得不搜尋自己想去逛商店。假如你不知道去哪兒逛，那么你最終買到東西可能還沒有（在商業(yè)街上）磨破鞋子買來劃算。3現(xiàn)在已經(jīng)有試圖引導人們走出網(wǎng)絡迷宮網(wǎng)站了。其中一家叫Haggle4me網(wǎng)站，就致力于幫助你買到最劃算東西。參考譯文：In-depthReading第15頁搜尋廉價4這個想法非常簡單。對于任何你想要買東西，你給出一個你自己找到最低價格（不論你有沒有努力去找），比如一臺新電視機賣600美元。其它網(wǎng)友經(jīng)過自己方式上網(wǎng)搜索，努力讓你做成一筆更劃算買賣。比如，他們找到一臺一樣電視機只賣500美元。這就意味著你節(jié)約了100美元。只要你能節(jié)約最少20美元，那么就需要把所節(jié)約金額五分之一（在該案例中為20美元）支付給找到這筆買賣議價者。議價者再把這個金額四分之一（在該案例中為5美元）支付給網(wǎng)站。5只要你一開始時就努力找到最正確價格，那么你幾乎不會有什么損失。假如你給出是商家提議零售價，打個比喻，那么你可能會節(jié)約很多錢，不過議價者所能取得收益也會更多。你能夠在眾多比價網(wǎng)站上輕易找到比商家給出提議零售價更低價格（比如Kelkoo或PriceRunner）。In-depthReading第16頁6這就讓我們得接收Haggle4me一大缺點：耗時。我們大多數(shù)人一旦確定了想買東西就會沒有耐心，想要立刻擁有。不過，為了給議價者一個機會給你找到更劃算東西，你得給他們時間——越多越好。這顯然會耽擱你購置。輕松使用易貝7在網(wǎng)上你除了能夠買東西，還能夠賣掉自己不想要了東西。易貝就是眾多成功運行在線拍賣網(wǎng)站中一個。不過（在網(wǎng)上）掛出物品會花費很多時間，尤其是當你從來沒有做過這種事時。你還需要關注你拍賣，回答潛在買家提出任何問題，安排發(fā)貨或者收貨。另外，那些沒有電腦人則完全無法利用該網(wǎng)站。8為了處理這些潛在問題，一個新交易正在興起——而且這次是發(fā)生在商業(yè)街上。連鎖商店收走你不想要物品，然后幫你在易貝上掛出。他們會為你處理好全部棘手事情，包含物品描述、拍照和之后網(wǎng)上公布工作。In-depthReading第17頁9一樣，這也暗藏著問題。他們通常會收取物品價格三分之一作為傭金，最少也要15美元。所以，假如是價格較低物品，你最終只能取得少許收益，甚至什么都得不到。10這些關于在線買賣創(chuàng)意對于那些沒有時間或者不愿意親自做這些事情人來說，都是很有用。當然，假如你親自來做這些事情話，你可能也會買到最劃算或是賣到最好價錢。這就像是請人來幫你整理花園。通常他們并沒有做任何尤其事，不過讓你節(jié)約了時間和精力，所以，你得為這一好處付錢。In-depthReading第18頁Part1(1~2)Part2(3~6)introducesoneoftheonlinetradeplatforms.Part3(7~9)introducesanotherfamousonlinetradeplatform.TextOrganizationPart3(10)makesabriefcomparison.In-depthReading<BackNext>Homediscussestheadvantagesanddisadvantagesofonlineshopping.第19頁1.Takethesweatoutofonlineshopping1)take...outof:

將……帶出；提取

e.g.Youcantake1,000yuanoutofyouraccountinthebank.2)sweat:

n.汗水此處takesweatoutofsth.意為“無須流汗，使做某事不費勁”，課文標題可譯為“愜意網(wǎng)購”。

e.g.Shewipedthesweatfromherface.【拓展】sweat:v.出汗，流汗，冒汗In-depthReading第20頁2.revolutionize:

vt.革命，變革e.g.Theuseofatomicenergywillrevolutionizethelivesofcominggenerations.

【拓展】revolution:n.革命，徹底變革In-depthReading第21頁3.traipse:vi.

疲憊地走，磨蹭e.g.Shetraipsedroundtheshopsbuyingfoodforthefamily.In-depthReading第22頁4.upanddownsth.:

沿……來往返回e.g.Themanwaswalkingupanddownthestationplatform.In-depthReading第23頁5.Thehighstreetisonarelativelysmallscale.1)scale:n.規(guī)模，程度；等級，級別相關詞組有onalarge/small/grand/massivescale。e.g.Mostalternativetechnologiesworkbestonasmallscale.2)relatively:ad.比較而言，相對地e.g.E-commerceisarelativelyrecentphenomenon.【拓展】relative:a.相對In-depthReading第24頁6.huntfor:搜尋，搜索

e.g.I’vehuntedalloverthehouseformycellphone.In-depthReading第25頁7.deal:

n.（尤指生意或政治方面）協(xié)議本文中adeal是指“一樁交易，一樁買賣”。再如：Hethoughthehadgotagooddeal.【詞組】agooddeal:一樁合算買賣abusinessdeal:一單生意ashadydeal:一樁非正當交易In-depthReading第26頁8.useup:用完，耗盡此處usingupyourshoesleather在句中作狀語，意思是“磨壞你皮鞋”。

e.g.Hehasusedupallhisstrength.In-depthReading第27頁9.Youputinthebestpriceyou’vefound(withhowevermuchorlittleeffort)forwhateveritisyou’reafter.1)putin:submit,presentformally提交，正式提呈e.g.Iwillputinaclaimfordamages.2)畫線部分為whatever引導賓語從句，whateveritis相當于anything。e.g.Youcantakewhateveryouwant.3)after在此處詞義較特殊，與系動詞連用表示“追趕，搜尋”意思。e.g.They’llbeafteryouifyoustealapplesfromtheorchard.In-depthReading第28頁10.Ifyouputinamanufacturer’srecommendedretailprice(RRP),forexample,thesavingsmightbehugebutthenthehaggler’sfeewouldbemuchlargertoo.1)該句包含一個if引導非真實條件狀語從句，表示與現(xiàn)在事實相反虛擬情況。再如：IfIwereyou,Iwouldgoaboard.2)butthen:然而，其次e.g.Londonisanoisycity,butthenit’salsotheplacewhereyoucangetthebestentertainment.In-depthReading第29頁11.Mostofusareimpatientandoncewe’vedecidedwewantsomething,wewantitthereandthen.1)該句包含了由once引導時間狀語從句，once在此處是連詞，意為“一旦，一經(jīng)”。e.g.①Onceyouunderstandthisrule,youwillhavenofurtherdifficulty.②OnceIgethimajob,he’llbefine.2)thereandthen:

在當初，當場，當即

e.g.Ifyoudidn’thavetimetodoitthereandthen,youcouldcomebackandfinishit.In-depthReading第30頁12.aswellas:inadditionto除了……外，還e.g.①Hegavememoneyaswellasadvice.②Weshalltravelbynightaswellasbyday.In-depthReading第31頁13.spring:vi.跳躍，跳起；反彈1)其過去式為sprang或sprung，過去分詞為sprung。

e.g.①Tomsprungoutofbedandrandownstairs.②Thebranchsprangbackandhithimintheface.2)springup:快速出現(xiàn)，突然興起

e.g.Fast-foodrestaurantsarespringingupallovertown.【拓展】spring:n.春天；彈簧；泉水In-depthReading第32頁14.Butagain,there’sacatch.該句中名詞catch含義比較特殊，意為“隱患”，可引申為“讓人上當事，難以回答問題”等。

e.g.①Thereisacatchinit.②Theteacheralwaysincludescatchquestionsinexams.In-depthReading第33頁15.minimum作形容詞用在名詞前面時，表示“最小，最少，最低程度”；作名詞時表示“最少許，最小值，最低程度”。

e.g.Theminimumnumberofstudentsweneedtorunthecourseis15.【反義詞】maximum:a.最大量，最大值，最大程度n.最大量，最大值，最大程度In-depthReading第34頁16.inclination:n.[C,U]

意向；（思想或行為）傾向e.g.①Heshowednoinclinationtoleave.②Shehasaninclinationtogrowfat.In-depthReading第35頁17.getsb.in:callsb.toyourhousetodoajob請某人來家里（做事）

e.g.We’llhavetogetaworkmanintofixthewindow.In-depthReading第36頁18.privilege:

n.[C]特權，特惠待遇；榮幸，殊榮

e.g.①Educationisaprivilege,notaright,insomecountries.②Itisaprivilegetotakepartinthisprojectwithallofyou.In-depthReading第37頁Task1

Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothetext.(T)1Ifyouwanttoshoponline,youshouldhuntfortheshopsthatyouwanttovisit.(T)2Haggle4meisawebsitehelpingpeopletogetthroughtheonlinemaze.(F)3Thehagglerpaysaquarterofthetotalpriceofthegoodstothewebsite.(F)4Youshouldgivethehagglermoremoneyinordertogetabetterdeal.(T)5ItwilltakealongtimetolisttheunwanteditemsbeforesellingthemoneBay.(T)6Peoplewithoutacomputercan’tmakeuseoftheonlineauctionsite,eBay.(F)7Chainsofshopsoftentakeasmallpercentageofthesalepriceastheircommission.(T)8Peoplewhocanbuyandsellonlinebythemselveswillprobablygetthebestdeal.___In-depthReading<BackNext>HomeComprehension_____________________第38頁Task2

Completethefollowingsummaryaccordingtothetext.Writenomorethanthreewordsoneachline.SUMMARYThemeThe

Internethasrevolutionized

our

shopping

habits.AdvantagesDisadvantagesShopping

onlineWe

needn’t

traipse

up

and

down

the

high

street;

instead

we

can

shop

online

in

the

armchair

comfortably.The

Internet

is

too

vast

for

us

to

contemplate.

We

have

to

hunt

for

the

shops

that

we

want

to

visit.Haggle4meWe

can

save

money

by

comparing

prices

with

the

help

of

the

haggler.To

get

a

better

deal,

we

should

give

time

to

the

haggler,

and

that’s

going

to

delay

the

purchase.eBayWe

can

sell

the

unwanted

items

on

eBay.

Chains

ofshops

will

describe,

photograph

the

items

and

post

them

afterward.There

is

a(n)

catch.

The

shops

will

take

a

third

of

the

sale

price

as

commission.

So

with

lower

value

items,

we

may

getnothing

back.ConclusionThese

new

ideas

for

buying

and

selling

online

could

work

well

for

those

who

don’t

have

time

or

inclination

to

do

the

work

themselves.________________________________________________________________________________________________________________________________________________________________In-depthReading<BackNext>HomeComprehension第39頁Task1

Workoutthewordsontheleftaccordingtotheirmeaningsontheright.1bargainsomething

bought

cheaply2retailthe

selling

of

goods

to

customers

for

their

own

use3drawbacka

defect

or

disadvantage

of

something4purchasethe

process

of

buying

something5minimumbeing

the

smallest

number,

amount,

etc.6arrangeplan

or

settle

in

advance7deliverythe

act

of

taking

something

to

someone8collectiona

set

of

things

that

have

been

gathered________________________________________________________________________In-depthReading<BackNext>HomeVocabulary第40頁Task2

Completethefollowingsentenceswiththewordsorphrasesgivenbelow.Changetheformifnecessary.1Ladiesandgentlemen,pleaseallowmetohavethegreatprivilegeofintroducingourspeakertoyou.2Thescaleofpollutionwasmuchworsethanscientistshadpredicted.3Theagentswereeagertoimpressthepotentialbuyers.4I’vebeentraipsingaroundshopsallthemorning.5Theinventionofthenewdrughasrevolutionizedthetreatmentofmanydiseases.6Detectivesarestillhuntingfortheprisonerwhoescapedthreeyearsago.7Sheputsinaclaimfordamagetothephotographs.8Fast-foodrestaurantsarespringingupalloverthecountry._________________________________________________________revolutionizetraipseprivilegescalepotentialput

inhunt

forspring

upIn-depthReading<BackNext>HomeVocabulary第41頁Task3Fillintheblanksinthefollowingpassagebyselectingsuitablewordsfromthewordbank.Youmaynotuseanyofthewordsmorethanonce.A)

manufacturersB)

deliveredC)

convenientD)

traditionalE)

connectF)saveG)

comfortH)

paymentOnlineshoppingisrapidlybecomingthefirstchoiceofmanypeoplearoundtheworld.Itisbeingacceptedasanewandfashionablewayofshopping.Hereareanumberofreasonswhyonlineshoppinghasbecomemorepopularthanshoppingin(1)Dstores.Whenshoppingonline,yousimplyturnonthecomputer,(2)EtotheInternet,andstartshopping.Itiseasyand(3)C.Shoppingmallsarewellknownforthecrowds.Itcanbefrustratingtryingtofindtheitemsyouwant.Whilewithonlineshopping,youcanrelaxandenjoythe(4)G.Ifyoudon’thaveacartogotothecitycenter,youdon’thavetoworryas______________In-depthReading<BackNext>HomeVocabulary第42頁Task3Fillintheblanksinthefollowingpassagebyselectingsuitablewordsfromthewordbank.Youmaynotuseanyofthewordsmorethanonce.yourpackageswillbe(5)Brighttoyourdoor.Shoppingatatraditionalmallmaytakeanentireday.ButyoucanshopontheInternetanytime.Thisisagoodwayto(6)Ftimeandeffortaswellasmoney.Many(7)Aalwaysprovideyouwithgoodsatacheaperpricethanyougetinaphysicalstore.Withimprovementsinsecure(8)Hprocessing,moreandmoreconsumerswillgetbenefitsfromthisgreatwayofshoppinginthefuture._____________In-depthReading<BackNext>HomeVocabulary第43頁Task1Combinetwoshortsentencesintoalongoneafterthemodel.Model:Thesavingsmightbehuge.Thehaggler’sfeewouldbemuchlargertoo.→Thesavingsmightbehugebutthenthehaggler’sfeewouldbemuchlargertoo.1Yourplanisagoodone.Itwouldtaketoomuchtime.Yourplanisagoodonebutthenitwouldtaketoomuchtime.2Ifeelreallysorryforhim.It’shardtolikehim.Ifeelreallysorryforhimbutthenit’shardtolikehim.3Hemightagree.Heoftenchangeshismind.Hemightagreebutthenheoftenchangeshismind.__________________________________________________________________________________________________________________________________________________________________________________________________________________In-depthReading<BackNext>HomeStructure第44頁Task2

Rewritethefollowingsentencesafterthemodelbyusing“aswellas.”Model:Youcanbuythingsonlineandalsosellyourunwanteditems.→Aswellasbuyingthingsonline,youcanalsosellyourunwanteditems. 1Sheisaphotographerandalsoatalentedmusician.

Aswellasbeingaphotographer,sheisalsoatalentedmusician.2Theorganizationraisesmoneyforlocalcharitiesandalsogiveshelptopeopleinneed.Aswellasraisingmoneyforlocalcharities,theorganizationalsogiveshelptopeopleinneed.3Hebrokehislegintheaccidentandalsohurthisarm.Aswellasbreakinghisleg,healsohurthisarmintheaccident._____________________________________________________________________________________________________________________________________________________________________________________________________________In-depthReading<BackNext>HomeStructure第45頁Task1TranslatethefollowingsentencesfromChineseintoEnglish.1假如超出了一定距離，我們之間通信就會中止。(contact)Wewouldbeoutofcontactwitheachotherbeyondacertaindistance.2這些產(chǎn)品主要不足之處于于它們總是偏咸。(drawback)

Themaindrawbackoftheseproductsisthattheytendtobetoosalty.3這個系統(tǒng)使用起來相對輕易。(relatively)

Thissystemisrelativelyeasytouse.4你能夠從當?shù)爻匈I到這種設備。(purchase)

Youcanpurchasethisequipmentfromlocalsupermarkets.__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________In-depthReading<BackNext>HomeTranslation第46頁Task2TranslatethefollowingsentencesfromEnglishintoChinese.1Thiscompanyhasputinaclaimforthedamages.

這家企業(yè)已經(jīng)提出了賠償損失要求。2Itookonelookatthecarandofferedtobuyitthereandthen.我只看了那輛汽車一眼，當即就表示要買下來。3Energycanneverbeusedupasitisonlychangedfromoneformintoanother.能量不會用盡，因為它只是由一個形式轉換成了另一個形式。4Manymonsterhigh-risebuildingsspringupalloverthecity.許多巨大高層建筑在這座城市拔地而起。________________________________________________________________________________________________________________________________________________________________________________________________________________________________In-depthReading<BackNext>HomeTranslation第47頁Further

ReadingTextComprehensionLevel-upExercise<BackNext>Home第48頁OnlineAuctionsFurther

Reading<BackNext>Home第49頁1Auctioninghasbeenawaytobuyandsellgoodsorservicesforthousandsofyears.Inanauctionthesellersetsalowstartingpriceandagroupofbuyersbidincreasinglyhigherpricesuntilawinneremerges.Inthepast,theseauctionswerelimitedtolargelotsofexcessmerchandise,foreclosedorconfiscatedgoods,orspecialtyitemsthatwouldbesoldtothepublicinpersonatanauctionhouseonaspecifieddate.Todayalargepartofe-commerceconsistsofonlineauctions,sellingpracticallyanythingtoaworldwidepoolofbuyers,24hoursaday,7daysaweek.ThereareanumberofonlineauctionsitesbutthelargestmarketplacebyfariseBay,followeddistantlybyYahoo!Auctions.2PierreOmidyarfoundedeBayin1995withtheintentofcreatingaforumtosellcollectiblePezcandydispensersonline.Thesitegrewasanonlinemarketplaceforindividualstosellandbuyitemsfromeachother.EarlyinitshistoryeBaywasseenasnothingmorethananauctionsiteforthesaleofhard-to-findcollectiblesandantiques.eBayhassinceshedthatimageandisnowthelargestonlineauctionmarketplaceforjustaboutanyproductorserviceonecanimagine.Onanygivenday,therearemorethan12millionitems,inmorethan18,000categories,listedoneBay.Inlessthan10yearseBayhasgrownfromalivingroomexperimenttoapowerfulsellingtool.TranslationFurther

Reading<BackNext>Home第50頁3

Onlineauctionsaremainlyperson-to-person,business-to-business,orbusiness-to-customersalesrelationships.Newanduseditemsareposted,usuallywithapicture,description,warranty,andshippinginformation,andbuyersareallowedtobidtheirprice.Whentheauctioncloses,usuallyafterfivetosevendays,thebidderwiththehighestpricewinsandiscontactedbythesellertofacilitatethetransaction.Afteratransactioniscompletedboththebuyerandthesellerareusuallyaskedtoleaveafeedbackratingabouteachother’sperformance.Futurebuyerscanmeasureaseller’scredibilitybyusingthesefeedbackratings.4

Withsomanyproductsbeingsoldinamarketplacewhereboththebuyerandthesellerremainalmostunknown,problemsareexpectedtoarise.Makingpurchasesthroughonlineauctionsdoesinvolveacertainamountofriskforbuyersandsellers.Problemscanincludebrokenitems,itemsdifferentthanwhatthebuyerexpected,stolenitemsbeingsold,andstolencreditcardsbeingusedforpurchases.Feedbackcanhelptoestablishcredibilitythroughagoodtrackrecordoftransactions;however,itisnotfoolproof.Thereareanumberofgreatdealsthatcanbedonethroughonlineauctions,butthereisnowaytobe100%sureaboutpurchases,sobuyersbeware!TranslationFurther

Reading<BackNext>Home第51頁5Onlineauctions,suchaseBay,havecertainlyrevolutionizedthewaythatwebuythingsbutithasalsobroughtaboutnewproblems.AnyonewithaccesstotheInternetnowhastheopportunitytobeinvolvedinamarketplacewheretheycangetalmostanykindofproduct,whilealsobeingactivelyinvolvedinsettingtheirprice.Aswemovedeeperintothe21stcentury,forecastsestimatethatthetotalnumberofonlineauctionsaswellastypesofproductsofferedwillcontinuetogrow.TranslationFurther

Reading<BackNext>Home第52頁網(wǎng)上拍賣1拍賣作為一個買賣物品或服務方式已經(jīng)存在了數(shù)千年。在拍賣過程中，賣方設定一個較低起拍價，競拍者開始逐步加價，直到有些人勝出。在過去，拍賣對象僅限于大宗剩下商品、被取消贖回權抵押品或者被沒收物品以及特殊物品，而且拍賣行僅在特定日期向本人親自到場競拍者公開售賣。今天，拍賣成了電子商務主要組成部分，而且每七天七天、天天二十四小時都能夠向全球買家售賣幾乎任何物品?，F(xiàn)在已經(jīng)有了很多在線拍賣網(wǎng)站，其中遙遙領先當屬易貝，其次便是與之差距甚大雅虎拍賣。21995年，皮埃爾·奧米迪亞為了建立一個在線售賣含有收藏價值佩茲糖果盒論壇而創(chuàng)辦了易貝。這個網(wǎng)站以后發(fā)展成了一個個人買賣商品網(wǎng)絡交易平臺。在早期發(fā)展過程中，易貝僅僅被看作一個拍賣寶貴收藏品和古董網(wǎng)站。現(xiàn)在它已經(jīng)擺脫了那個形象，成為了最大在線拍賣網(wǎng)站，人們所能想到幾乎任何東西都能夠在上面進行買賣。天天都有18000多個類別、超出1200萬件物品在易貝網(wǎng)上掛出出售。在不到十年時間里，易貝已經(jīng)從一個小作坊發(fā)展成了一個強大銷售平臺。參考譯文：Further

Reading第53頁3在線拍賣銷售關系主要有個人對個人、企業(yè)對企業(yè)和企業(yè)對消費者。先是將新、舊物品公布到網(wǎng)上（通常配有圖片、描述、保修單和配送信息），然后由買家出價競標。當拍賣（通常連續(xù)五到七天）結束后，出價最高競標者獲勝，賣家會與之聯(lián)絡并進行交易。交易完成后，通常要求買賣雙方給一個反饋，就對方表現(xiàn)給予評價。以后買家能夠經(jīng)過這些反饋來估量買家信用度。4在一個出售如此海量物品市場中，買賣雙方幾乎都不認識，所以期間出現(xiàn)一些問題也在所難免。在拍賣網(wǎng)上進行交易確實會給買賣雙方都帶來一定程度風險。問題可能包含：物品損壞、物品與買家期望不一樣、物品為被盜贓物，以及用被盜信用卡交易。良好交易反饋統(tǒng)計能夠幫助建立信任度，但這也并非萬無一失。經(jīng)過在線拍賣網(wǎng)站能夠完成很多不錯交易，不過購置并非百分之百可靠，所以買家需要多加小心！Further

Reading第54頁5網(wǎng)上拍賣，比如易貝拍賣，給我們購買方式帶來了變革，但同時也帶來了新問題。只要有網(wǎng)絡，任何人現(xiàn)在都有機會進入拍賣市場去購買幾乎任何物品，而且可以主動參加競價。在我們更深入地邁進二十一世紀同時，估計網(wǎng)上拍賣總數(shù)量和物品種類也將繼續(xù)增加。Further

Reading第55頁1.Inthepast,theseauctionswerelimitedtolargelotsofexcessmerchandise,foreclosedorconfiscatedgoods,orspecialtyitemsthatwouldbesoldtothepublicinpersonatanauctionhouseonaspecifieddate.1)large在此處作定語，修飾lot