1、活動(dòng)會(huì)議的策劃與組織 Event Management課程目標(biāo)：l 了解成功組織一場(chǎng)活動(dòng)會(huì)議需要考慮的流程和內(nèi)容l 通過(guò)對(duì)不同類(lèi)型活動(dòng)會(huì)議案例的學(xué)習(xí)，逐步掌握策劃組織的要點(diǎn)l 全面提升活動(dòng)會(huì)議策劃和組織的水平授課時(shí)間：7課時(shí)課程大綱：第一單元 活動(dòng)會(huì)議策劃組織的流程 l 項(xiàng)目籌劃項(xiàng)目策劃書(shū)l 項(xiàng)目實(shí)施：經(jīng)費(fèi)管理、時(shí)間管理、場(chǎng)地管理、項(xiàng)目團(tuán)隊(duì)的管理、媒體宣傳、后勤物流支持l 項(xiàng)目評(píng)估：評(píng)估途徑、撰寫(xiě)評(píng)估報(bào)告第二單元 活動(dòng)會(huì)議策劃組織指南（每種類(lèi)型活動(dòng)均結(jié)合實(shí)際案例給出具體模板和針對(duì)性的細(xì)節(jié)要旨。）l 公司年會(huì)-某財(cái)富500強(qiáng)企業(yè)中國(guó)公司年會(huì)l 新品上市會(huì)-雀巢新品上市推廣會(huì)（即經(jīng)銷(xiāo)商訂貨會(huì)）l

2、新聞發(fā)布會(huì)-某全球知名FMCG公司新聞發(fā)布會(huì)l 開(kāi)幕典禮-某外資銀行上海辦事處開(kāi)業(yè)典禮l 招待酒會(huì)-XX公司雞尾酒會(huì)l 研討會(huì)-外灘源保護(hù)與開(kāi)發(fā)國(guó)際研討會(huì)l 展覽會(huì)-奧林巴斯大型全國(guó)十三城巡展活動(dòng)Learning Objectivesl Understand the necessary process and content for organizations to hold a successful meeting or eventl Master key points of a successful meeting or event through different case studi

3、es on event managementl Improve capability to manage and run eventsProgram Length: 7 hoursModules at a GlanceModule 1 Process of Event Managementl Project design proposall Project implementation expense management, time management, venue management, project team management, media and promotion, logi

4、stic supportl Project evaluation evaluation process, evaluation reportModule 2 Guide for Event Management (Each type of event will have a case analysis to identify the correct model and details guide)l Annual conference a Fortune 500 companys annual conferencel New product launch Nestle new product

5、launch (for a distributors order purchase conference)l Press conference a global well-known FMCG companys press conferencel Opening ceremony an international banks Shanghai branchs opening ceremonyl Cocktail party a companys cocktail partyl Research seminar The Bund Protection and Development Intern

6、ational Foruml Exhibition Olympus 13-cities road show exhibition學(xué)員感言 Participant Feedback講師分享的多個(gè)活動(dòng)策劃方案很好，希望能有更多的時(shí)間去模擬練習(xí)這些策劃和組織的方法。When you are old and grey and full of sleep,And nodding by the fire, take down this book,And slowly read, and dream of the soft lookYour eyes had once, and of their shado

7、ws deep;How many loved your moments of glad grace,And loved your beauty with love false or true,But one man loved the pilgrim soul in you,And loved the sorrows of your changing face;And bending down beside the glowing bars,Murmur, a little sadly, how love fledAnd paced upon the mountains overheadAnd

8、 hid his face amid a crowd of stars.The furthest distance in the worldIs not between life and deathBut when I stand in front of youYet you don't know thatI love you.The furthest distance in the worldIs not when I stand in front of youYet you can't see my loveBut when undoubtedly knowing the

9、love from bothYet cannot be together.The furthest distance in the worldIs not being apart while being in loveBut when I plainly cannot resist the yearningYet pretending you have never been in my heart.The furthest distance in the worldIs not struggling against the tidesBut using one's indifferent heartTo dig an uncrossable riverFor the one who loves you.倚窗遠(yuǎn)眺，目光目光盡處必有一座山，那影影綽綽的黛綠色的影，是春天的顏色。周遭流嵐升騰，沒(méi)露出那真實(shí)的面孔。面對(duì)那流轉(zhuǎn)的薄霧，我會(huì)幻想，那里有一個(gè)世外桃源。在天階夜色涼如水的夏夜，我會(huì)靜靜地，靜靜地，等待一場(chǎng)流星雨的來(lái)臨許下一個(gè)愿望，不乞求去實(shí)現(xiàn)，至少，曾經(jīng)，有那么一刻，我那還未枯萎的，青春的，詩(shī)意的心，在我最美的年華里，同星空做了一次靈魂的交流