HowTOYOTAgotintoAmericanmarketinthe1950s Startup1935KiichiroToyodaestablishedthedepartmentofautomobilesinhisfather sToyodaAutomaticLoomWorksAfterWW2introducedadvancedtechnologyandcreatedthefamousTOYOTAmodelofmanagementandproductionPouredintoAmericanmarketandtookoccupation Reachitsflourishat1970s1980sbeatFortinsalesvolumeby5millioncarsThusbeganitsglobalproductionandpromotion ThroughmassiveinvestigationtheyfoundAmericansnolongertreatcarsasasymbolofidentityorpersonalstate butatransportationtoolAfteroilcrisis Americansrealizedenergy savedcarsarewhattheyexpect Whatconsumersneedandthemarketneglects TheyabandonedthepreviousstyleprevailinginAmericanmarket largeandluxurycarsTargetedoncompact small sized andfuel efficientcars whichsolvessuchproblemsastrafficjamandlimitedparkingspaceorientedinaffordablepricestocaterformiddle lowconsumers FromwhattheygotfromVolkswagen 大眾 clients theyfoundthethenGermanypopularsmall sizedcarswereblamedintheinnerequipmentanddecorationHowever theywonconsumersbyexcellentandefficientafter saleservice Learnfromcompetitor sdefectsandtactics Itdesignedgracefulvehicleswithdelicateinnerdecoration comfortablechairsandsoft colorglasses TheyevenconsideredthefeaturesofAmericanfigures sotheircarshavemorespaceforlongarmsandlegstomove ThedevelopedtypeToyotahastwicethepowerandfunctionofenginecomparedwithVW Facingtheothernativevehiclemanufactures ignoranceofchallengesfromcompetitors increaseofreservesandgovernmentwarns Toyotadecidedtooffergoodservice choosekeyaim marketsforpromotionandfindfirst rateagencieswithattractiveprofitforthem Establishuniqueservices Worldwidepresence Toyotahasgrowntoalargemultinationalcorporationfromwhereitstartedandexpandedtodifferentworldwidemarketsandcountries ItdisplacedGMandbecametheworld slargestautomobilemakerfortheyear2008 Itheldthetitleofthemostprofitableautomobilemaker US 11billionin2006 alongwithincreasingsalesin amongothercountries theUnitedStates 1955年第一代1955年在日本國(guó)內(nèi)國(guó)產(chǎn)汽車(chē)還離不開(kāi)海外的技術(shù)支持 TOYOTA運(yùn)用獨(dú)立的純國(guó)產(chǎn)技術(shù)推出了第1代CROWN皇冠 該款車(chē)以乘坐的舒適型與耐久性等作為真正意義上的整體性能平衡的乘用車(chē)而受到廣泛關(guān)注 1962年第二代1955年推出的第一代皇冠馬上開(kāi)始向美國(guó)市場(chǎng)出口 但在美國(guó)市場(chǎng)的銷量并不理想 后來(lái) 轉(zhuǎn)而向亞洲地區(qū)銷售 從此之后 皇冠就成了豐田公司針對(duì)日本本土及亞洲國(guó)家生產(chǎn)的一款高檔轎車(chē) 第二代皇冠采用4燈式前大燈等配置 以當(dāng)時(shí)寬而低的時(shí)尚設(shè)計(jì)為基礎(chǔ) 初次采用2檔全自動(dòng)AT變速箱 日本最早安裝2 6LV8發(fā)動(dòng)機(jī)的車(chē)型 CROWN8開(kāi)始上市 1964年 1967年第三代1967年 一臺(tái)以白色為主色調(diào)的車(chē)型吸引了人們的眼球 這款被稱作 白色CROWN皇冠 的車(chē)型是豐田的第3代主打車(chē) 與第1 2代強(qiáng)調(diào)面向企