2025年語(yǔ)言類商務(wù)英語(yǔ)考試模擬試題（附答案）Part1ListeningComprehension(30marks)SectionA:ShortConversations(10marks)Directions:Inthissection,youwillhear5shortconversations.Eachconversationwillbereadtwice.Aftereachconversation,therewillbeaquestion.ChoosethebestanswerfromthethreeoptionsmarkedA,B,andC.1.Conversation1Man:Goodmorning,LogisticsDepartment.HowcanIassistyou?Woman:Hello,thisisLindafromGreenTrade.Ourorderof500unitsofModelXwassupposedtoarrivelastFriday,butit’sstillnothere.Couldyoucheckthestatus?Man:Letmecheckthetrackingsystem...Ah,theshipmentwasdelayedduetoaportstrikeinRotterdam.We’vererouteditviaHamburg,anditshouldarrivebyWednesday.Question:Whywastheshipmentdelayed?A.BadweatherB.PortstrikeC.Transportationerror2.Conversation2Woman:Themarketingteamproposeda20%budgetincreaseforthenewproductlaunch.Whatdoyouthink,Mr.Wang?Man:Theprojectionshowsa15%salesgrowth,buta20%budgethikemightnotbejustified.Let’saskthemtorevisetheplanwithafocusoncost-effectivedigitaladsinsteadofTVcommercials.Question:WhatdoesMr.Wangsuggest?A.ApprovetheoriginalbudgetproposalB.ReducespendingondigitaladsC.AdjustthebudgettoprioritizedigitalmarketingSectionB:LongConversation(10marks)Directions:Inthissection,youwillhearonelongconversation.Theconversationwillbereadtwice.Aftertheconversation,therewillbe5questions.ChoosethebestanswerfromthethreeoptionsmarkedA,B,andC.Interviewer:Welcome,Ms.Lee.Let’sstartwithyourexperienceincross-bordere-commerce.HowdidyouhandleculturaldifferenceswhenexpandingintotheSoutheastAsianmarket?Ms.Lee:Thekeywaslocalizingthecontent.Forexample,inIndonesia,weadjustedproductdescriptionstousemorecasuallanguage,asformaltermsfeltdistant.Wealsopartneredwithlocalinfluencerswhounderstoodregionalpreferences—likeprioritizingmobilepaymentsovercreditcards.Interviewer:That’sinsightful.Whataboutsupplychainchallenges?Ms.Lee:Inventorymanagementwastricky.WeinitiallyoverstockedbeautyproductsinThailand,butsaleswereslowerthanexpected.Later,weadoptedadata-drivenapproach:analyzingmonthlysearchtrendsandadjustingstocklevelsdynamically.Interviewer:Finally,howdoyoumeasurethesuccessofamarketentry?Ms.Lee:Beyondsalesfigures,wetrackcustomerretentionrateandsocialmediaengagement.A30%repeatpurchaseratewithinsixmonthsanda50%increaseinfollowersonlocalplatformsindicatestrongmarketacceptance.3.WhatdidMs.LeedotoadapttotheIndonesianmarket?A.UsedformalproductdescriptionsB.PartneredwithlocalinfluencersC.Promotedcreditcardpayments4.WhydidthebeautyproductsoverstockinThailand?A.InsufficientmarketresearchB.UnexpectedlowdemandC.Logisticsdelays5.WhichmetricdoesMs.Leeusetomeasuremarketsuccessbesidessales?A.EmployeesatisfactionB.SocialmediafollowersgrowthC.SupplierfeedbackSectionC:Passages(10marks)Directions:Inthissection,youwillhearonepassage.Thepassagewillbereadtwice.Afterthepassage,therewillbe5questions.ChoosethebestanswerfromthethreeoptionsmarkedA,B,andC.Passage:Sustainablepackaginghasbecomeacriticaltrendinglobalretail.ArecentsurveybytheGlobalCommerceInstitutefoundthat68%ofconsumerspreferbrandsusingeco-friendlypackaging,and42%arewillingtopayapremiumforit.However,adoptingsustainablepackagingisn’twithoutchallenges.Forsmallandmedium-sizedenterprises(SMEs),themainhurdleiscost.Biodegradablematerialsoftencost15-30%morethantraditionalplastics.Toaddressthis,someSMEsarecollaboratingwithpackagingsupplierstoco-developaffordablesolutions.Forexample,aFrenchcosmeticsbrandpartneredwithalocalstart-uptocreatealineofrecycledglassbottles,reducingmaterialcostsby20%throughbulkpurchasing.Anotherchallengeisregulatorycompliance.TheEU’sSingle-UsePlasticsDirective,effectivein2024,mandatesthatallpackagingmustberecyclableorcompostable.CompaniesexportingtotheEUnowneedtoensuretheirpackagingmeetsstrictcriteria,suchasclearlabelingofrecyclinginstructions.Despitethesechallenges,thelong-termbenefitsaresignificant.Brandswithstrongsustainabilityrecordsreporta25%highercustomerloyaltyrate,andinvestorsareincreasinglyprioritizingESG(Environmental,Social,Governance)factorswhenevaluatingcompanies.6.Whatpercentageofconsumersarewillingtopaymoreforsustainablepackaging?A.42%B.68%C.25%7.WhatisakeychallengeforSMEsregardingsustainablepackaging?A.LackofconsumerinterestB.HighmaterialcostsC.Lowproductionefficiency8.HowdidtheFrenchcosmeticsbrandreducepackagingcosts?A.ByusingcheaperplasticB.BybulkpurchasingrecycledmaterialsC.Bycuttingdownproductsizes9.WhatdoestheEU’sSingle-UsePlasticsDirectiverequire?A.AllpackagingmustbemadeofglassB.PackagingmustberecyclableorcompostableC.Companiesmuststopusingpackaging10.Whatisalong-termbenefitofsustainablepackaging?A.LoweremployeeturnoverB.HighercustomerloyaltyC.FewersuppliercontractsPart2ReadingComprehension(40marks)Directions:Readthefollowingthreepassages.Foreachquestion,choosethebestanswerfromthefouroptionsmarkedA,B,C,andD.Passage1Theriseofremoteworkhastransformedcorporatetrainingprograms.A2024reportbyWorkforceInsightsshowsthat82%ofmultinationalcompaniesnowoffervirtualtraining,upfrom55%in2020.Unliketraditionalin-personsessions,virtualtrainingusesinteractivetoolslikeAIchatbotsforreal-timeQ&Aandvirtualreality(VR)simulationsforhands-onskillspractice.Oneleadingtechfirm,InnovateLab,implementedaVR-basedsalestrainingprogram.Traineespracticenegotiatingwithvirtualclients,whorespondtotoneandbodylanguage.Theresult?A30%fasteronboardingtimefornewsalesstaffanda15%increaseinaveragedealsizewithinsixmonths.However,virtualtrainingisn’twithoutdrawbacks.Someemployeesstrugglewithself-disciplineinremotesettings,leadingtoincompletecourseparticipation.Toaddressthis,companiesareusinggamification—awardingbadgesforcompletingmodulesandrankingprogressonleaderboards—toboostengagement.11.Whatisthemaintopicofthepassage?A.ThehistoryofcorporatetrainingB.TheimpactofremoteworkonvirtualtrainingC.Thedisadvantagesofin-persontrainingD.TheroleofAIincustomerservice12.Accordingtothe2024report,whatpercentageofmultinationalsoffervirtualtraining?A.55%B.82%C.30%D.15%13.HowdoesInnovateLab’sVRtrainingprogrambenefitsalesstaff?A.ItreducesonboardingtimeandincreasesdealsizeB.Itreplacesface-to-faceclientmeetingsC.ItteachesemployeestousenewsoftwareD.ItcutsdownontravelexpensesPassage2Customerretentionismorecost-effectivethanacquisition.AstudybyHarvardBusinessReviewfoundthatincreasingcustomerretentionby5%canboostprofitsby25-95%.Toretaincustomers,companiesarefocusingonpersonalizedexperiences.CoffeechainBean&Brewusesaloyaltyappthattrackspurchasehistory.Ifacustomeroftenbuysdecaflattesinthemorning,theappsendsapersonalizedoffer:“Enjoy10%offyournextdecaflattebefore10AM!”Thisstrategyhasincreasedmonthlyappusageby40%andrepeatpurchasesby28%.Anotherapproachisproactivecustomerservice.TelecomcompanySwiftNetsendsautomatedalertswhenacustomer’sdatausageisnearingthelimit,alongwithtipstoreduceconsumption.Thistransparencyhasloweredcomplaintratesby35%andimprovednetpromoterscores(NPS)by20points.14.Whatisthemainideaofthepassage?A.HowtoacquirenewcustomersB.TheimportanceofcustomerretentionandstrategiestoachieveitC.TheroleofloyaltyappsinthecoffeeindustryD.Whycustomercomplaintsaredecreasing15.AccordingtoHarvardBusinessReview,a5%increaseinretentioncanraiseprofitsby:A.5-10%B.15-25%C.25-95%D.40-50%16.HowdoesBean&Brewpersonalizecustomerexperiences?A.ByofferingdiscountsonallmorningdrinksB.BysendingtailoredoffersbasedonpurchasehistoryC.ByreducingthepriceofdecaflattesD.BytrainingstafftoremembercustomernamesPassage3Internationaltradeagreementsplayakeyroleinglobalsupplychains.TherecentlyupdatedTrans-PacificCommercePact(TPCP)includesprovisionsfordigitaltrade,suchasrequiringmembercountriestoallowcross-borderdataflows.Thisbenefitse-commercecompaniesbysimplifyingdatamanagementacrossregions.UnderTPCP,tariffsonmedicaldeviceshavebeenreducedby40%,makingitcheaperforpharmaceuticalcompaniestoexportequipmenttodevelopingnations.Additionally,thepactmandatesthat30%ofgovernmentprocurementcontractsmustgotosmallandmedium-sizedenterprises(SMEs),supportingtheirgrowthininternationalmarkets.Criticsarguethatthepactprioritizescorporateinterestsoverlaborrights,asitlacksstrictregulationsonminimumwages.Supporterscounterthateconomicgrowthfromincreasedtradewilleventuallyimprovelivingstandards.17.WhatisanewprovisionintheTPCPrelatedtodigitaltrade?A.Restrictingcross-borderdataflowsB.RequiringdatatobestoredlocallyC.Allowingcross-borderdataflowsD.Banninge-commerceplatforms18.HowhavetariffsonmedicaldeviceschangedunderTPCP?A.Increasedby40%B.Reducedby40%C.Increasedby30%D.Reducedby30%19.WhatpercentageofgovernmentcontractsmustgotoSMEsunderTPCP?A.10%B.20%C.30%D.40%Part3Cloze(10marks)Directions:ReadthefollowingpassageandfillineachblankwiththebestoptionfromA,B,C,andD.Expandingintoemergingmarketsrequirescarefulplanning.Companiesoften20___localconsumerbehaviortoavoidcostlymistakes.Forexample,aglobalsnackbrandfailedinIndiabecauseit21___spicyflavors,whichwerelesspopularthanexpected.Marketresearchshouldinclude22___culturalnorms.IntheMiddleEast,productpackagingmustavoidimagesthatare23___offensive.Additionally,paymentmethodsvary:inBrazil,60%ofonlinepurchasesaremadeviaboleto(apaperpaymentslip),soe-commercesitesmust24___thisoption.Logisticsisanother25___.InAfrica,unreliableroadnetworkscandelaydeliveries.To26___this,somecompaniespartnerwithlocalcourierswhohavebetterknowledgeofregionalroutes.Finally,buildingtrustis27___.Asurveyfoundthat75%ofconsumersinVietnampreferbrandswithlocal28___,suchashiringlocalstafforsupportingcommunityprojects.20.A.ignoreB.analyzeC.createD.forget21.A.emphasizedB.avoidedC.inventedD.sold22.A.ignoringB.challengingC.understandingD.changing23.A.potentiallyB.rarelyC.neverD.suddenly24.A.removeB.offerC.criticizeD.limit25.A.problemB.solutionC.advantageD.example26.A.causeB.solveC.increaseD.forget27.A.unimportantB.optionalC.crucialD.easy28.A.competitorsB.productsC.officesD.involvementPart4Translation(15marks)SectionA:ChinesetoEnglish(8marks)29.客戶反饋顯示，我們的售后服務(wù)響應(yīng)時(shí)間過(guò)長(zhǎng)，這導(dǎo)致部分客戶轉(zhuǎn)向競(jìng)爭(zhēng)對(duì)手。建議優(yōu)化客服團(tuán)隊(duì)排班，確保高峰期有足夠人手，并引入智能聊天機(jī)器人處理常見問(wèn)題，以縮短響應(yīng)時(shí)間。SectionB:EnglishtoChinese(7marks)30.Arecentstudyindicatesthat65%ofbusinesstravelersprioritizesustainabilitywhenchoosinghotels,suchasselectingthosewithenergy-savingcertificationsorzero-wastepolicies.Thistrendhaspushedhotelstoinvestmoreineco-friendlyinitiativestoattractcorporateclients.Part5Writing(15marks)Directions:SupposeyouareGraceLiu,thecustomerservicemanagerofStarElectronics.WriteanemailtoMr.DavidBrown,acustomerwhocomplainedaboutadelayeddeliveryofhisorder(OrderNo.SE20250315).Youremailshouldinclude:-Apologiesforthedelay-Explanationofthecause(awarehousefireatthelogisticspartner’sfacility)-Compensatorymeasures(15%discountonnextpurchase,freeexpressshipping)-Assuranceofimproveddeliveryinthefuture(Wordlimit:120-150words)AnswerKeyPart1Listening1-5:B,C,B,B,B6-10:A,B,B,B,BPart2Reading11-