第二版The2ndEdition跨境電子商務(wù)雙語(yǔ)教程BilingualCourseofCross-borderE-commerce本課件是可編輯的正常PPT課件全套可編輯PPT課件1.跨境電商認(rèn)知1.UnderstandingCross-borderE-commerce跨境電子商務(wù)雙語(yǔ)教程BilingualCourseofCross-borderE-commerce第二版The2ndEdition本課件是可編輯的正常PPT課件目錄CONTENTSOverviewofCross-borderE-commerce跨境電商概述1.1MainstreamCross-borderE-commercePlatforms跨境電商主流平臺(tái)1.2Cross-borderE-commerceCareerPlanning跨境電商職業(yè)生涯規(guī)劃1.3TheApplicationofNewTechnologiesinCross-borderE-commerce跨境電商新技術(shù)的應(yīng)用1.41.跨境電商認(rèn)知1.UnderstandingCross-borderE-commerce本課件是可編輯的正常PPT課件Factoriestendtoselltheirproductstotheoverseasmarketandchangetheirtraditionalsaleschannelstoonlineplatformstosurvive.Nearlyhalfoftheofflineshopsarefacinggreatchallenges.However,shelacksacomprehensiveunderstandingoftheindustry.Lead-inCaseUnderstandingCross-borderE-commerce1.XiaoWei’sProblem:本課件是可編輯的正常PPT課件KnowledgeObjectives

知識(shí)目標(biāo)AnIntroductiontoCross-borderE-commerce1.Learningobjectives學(xué)習(xí)目標(biāo)Tomasterthedefinition,classificationanddevelopmentofCross-borderE-commerce.TomastertheglobalCross-borderE-commercemainstreamplatformsandtheircharacteristics.TounderstandtherelevantpositionsandrequirementsoftheCross-borderE-commerceindustry,andthedirectionofprofessionaldevelopment.TounderstandtheapplicationsandprospectsofnewtechnologiessuchasAI,bigdata,virtualrealityintheindustry.本課件是可編輯的正常PPT課件AnIntroductiontoCross-borderE-commerce1.Touseforeignlanguageforcross-culturalbusinesscommunication,andtoefficientlymanagecustomerinquiries,emails,platformfeedback,andotherinformationthroughcomputersorhandheldterminals.Tocarryoutonlineandofflineresearchactivities,collectandsummarizeinformationbasedonthequestions.Toobjectivelyanalyzeone’sowncharacteristicsandfindone’sowncareerdevelopmentdirectionrelatedtoCross-borderE-commerce.Toquicklyacquirenewskillsinlinewithchangesinthetimesandinnovateinthefieldofwork.SkillObjectives技能目標(biāo)Learningobjectives學(xué)習(xí)目標(biāo)本課件是可編輯的正常PPT課件AnIntroductiontoCross-borderE-commerce1.Tofosterloveforone’smotherland,respectfordiversecultures,nationalpride,culturalself-confidence,strongprofessionalism,andahighsenseofresponsibility.Tohavethespiritofabidingbylawsandregulationsrelatedtoforeigntradeandself-discipline.Topossessstrongcompetenciesincommunication,coordination,decision-making,analysis,judgment,andteammotivation.QualityObjectives素質(zhì)目標(biāo)Learningobjectives學(xué)習(xí)目標(biāo)Tocultivateapatient,meticulous,andrigorousworkstyle.Tocultivatelastinginterestinlearningnewknowledgeandskillsandtheabilitytoadapt.本課件是可編輯的正常PPT課件

1.1OverviewofCross-borderE-commerce跨境電商概述ConceptandCharacteristicsofCross-borderE-commerce1.1.1ClassificationofCross-borderE-commerce1.1.2DevelopmentExperiencesofCross-borderE-commerce1.1.3DevelopmentProspectsofCross-borderE-commerce1.1.4本課件是可編輯的正常PPT課件Cross-borderE-commercereferstoaninternationalbusinessactivityinwhichtransactionentitiesconductpaymentsandsettlementsthroughCross-borderE-commerceplatforms,delivercommoditiesviacross-borderlogistics,andcompletetransactions.1.1.1ConceptandCharacteristicsofCross-borderE-commerceOverviewofCross-borderE-commerce1.1Cross-borderE-commercePlatformsImportyMatouTmallGlobalNetEaseKaolaSuningCloudOverseasShoppingSFOverseasShoppingExportAlibabaInternationalStationAliExpressDHgateLightInTheBoxMade-in-C本課件是可編輯的正常PPT課件1.1.1ConceptandCharacteristicsofCross-borderE-commerceOverviewofCross-borderE-commerce1.102.

Intangibility01.Globalization03.Anonymity04.Instantaneity05.Paperlessoperation06.Rapidevolution本課件是可編輯的正常PPT課件1.1.2ClassificationofCross-borderE-commerceOverviewofCross-borderE-commerce1.1B2BBusinesstoBusinessB2CBusinesstoCustomerC2CConsumertoConsumerM2CManufacturertoCustomer本課件是可編輯的正常PPT課件1.1.3DevelopmentExperiencesofCross-borderE-commerceOverviewofCross-borderE-commerce1.1Source:WorldwideRetailE-commerceForecast2024Figure1-12017-2023RetailE-commerceSalesworldwide(intrillionUSD)Figure1-2Top10countries,RankedbyRetailE-commerceSalesGrowth,2023Source:WorldwideRetailE-commerceForecast2024本課件是可編輯的正常PPT課件1.1.3DevelopmentExperiencesofCross-borderE-commerceOverviewofCross-borderE-commerce1.1KnowledgeExtension:TheComprehensivePilotAreaofHangzhouTheComprehensivePilotAreaofHangzhouachievestheintegrationofinformationflow,capitalflowandgoodsflowforcross-borderE-commercethroughtheconstructionof“sixsystemsandtwoplatforms”（六體系兩平臺(tái)）,namely,informationsharingsystem,financialservicesystem,intelligentlogisticssystem,E-commerceintegritysystem,statisticalmonitoringsystemandriskcontrolsystem,onlinecomprehensiveserviceplatformandofflinecomprehensiveparkplatform.Source:/本課件是可編輯的正常PPT課件1.1.4DevelopmentProspectsofCross-borderE-commerceOverviewofCross-borderE-commerce1.1010203SoutheastAsiamarkethasabrightfutureOEMenterprisesregisterinternationalbrandandgooverseasthroughmulti-channelsIndependentstationsandsocialmediaplatformswillleadthemarket本課件是可編輯的正常PPT課件

1.2MainstreamCross-borderE-commercePlatforms跨境電商主流平臺(tái)MarketDistributionofInternationalE-CommercePlatforms1.2.1GlobalE-CommercePlatforms1.2.2RegionalE-CommercePlatforms1.2.3本課件是可編輯的正常PPT課件1631.2.1MarketDistributionofInternationalE-CommercePlatformsMainstreamCross-borderE-commercePlatforms1.2Findthemainglobalmarketfortheplatformslistedbelow：GroupTask:小組作業(yè)本課件是可編輯的正常PPT課件1.2.2GlobalE-CommercePlatformsMainstreamCross-borderE-commercePlatforms1.2AlibabaAliExpressAmazoneBay本課件是可編輯的正常PPT課件1.2.3RegionalE-CommercePlatformsMainstreamCross-borderE-commercePlatforms1.2Findpopularonlinebusinessplatformsforregionsorcountrieslistedasfollows:SoutheastAsiaSouthAfricaRussiaBrazilIndiaAustralia

GroupTask:小組作業(yè)本課件是可編輯的正常PPT課件

1.3Cross-borderE-commerceCareerPlanning跨境電商職業(yè)生涯規(guī)劃AnalysisofCross-borderE-commerceJobPosts1.3.1RequiredSkillsforCross-borderE-commercePositions1.3.2ThePathofCross-borderE-commerceCareerDevelopment1.3.3本課件是可編輯的正常PPT課件Individualwork:個(gè)人作業(yè)Cross-borderE-commerceCareerPlanning1.3Drawatableforatleast5differentrelatedjobsandnumbersrequiredforrecent3monthsonHRrecruitmentwebsites.Analyseyourstrengthsandweaknesses.Selectonejobwhichyouareinterestedin.Designacareerpathforyourself,drawadetailedtableaboutdifferentlevelsofknowledge,skillsandqualitiesrequiredtofulfillorganizationaltasksfromthebottomtothetoplevel.PleaseinvestigatedifferentjobsintheCross-borderE-commercesectoranddesignyourcareerpathJobposts從業(yè)崗位OperationsandmarketingProductselectionGraphicDesignCustomerserviceLive-streamingLogisticsDataanalysis本課件是可編輯的正常PPT課件

1.4TheApplicationofNewTechnologiesinCross-borderE-commerce跨境電商新技術(shù)的應(yīng)用TheApplicationofBigDataAnalysisinCross-borderE-commerce1.4.1TheApplicationofMobileCommunicationTechnologyinCross-borderE-commerce1.4.2TheApplicationofArtificialIntelligenceinCross-borderE-commerce1.4.3TheApplicationofVirtualRealityinCross-borderE-commerce1.4.4本課件是可編輯的正常PPT課件1.4.1TheApplicationofBigDataAnalysisinCross-borderE-commerceTheApplicationofNewCross-borderE-commerceTechnologies1.4?AI-DrivenProductSelection?Analyzehistoricalsales&markettrendsviamachinelearningtopredictbestsellers?DynamicPricing?Adjustpricesinreal-time(cost+competition+demand)tomaximizeprofitmargins?AdvertisementCampaignOptimization?Auto-optimizeadstrategiesthroughreal-timeuserclickstreamanalytics?SmartInventoryAlerts?Enableautomatedreplenishmentbasedonpredictiveanalyticstoreduceoverstock?LogisticsAcceleration?Optimizeroutes+strategicoverseaswarehousingtoshortendeliverytimes本課件是可編輯的正常PPT課件TheApplicationofNewCross-borderE-commerceTechnologies1.4Source:TSource:BusinessTimes1.4.2TheApplicationof5GTechnologyinCross-borderE-commerce本課件是可編輯的正常PPT課件1.4.3TheApplicationofArtificialIntelligenceinCross-borderE-commerceTheApplicationofNewCross-borderE-commerceTechnologies1.4ThefirstdriverlesssemishavestartedrunningregularlonghaulroutesDriverlesstrucksareofficiallyrunningtheirfirstregularlong-haulroutes,makingroundtripsbetweenDallasandHouston.OnThursday,autonomoustruckingfirmAuroraannounceditlaunchedcommercialserviceinTexasunderitsfirstcustomers,UberFreightandHirschbachMotorLines,whichdeliverstime-andtemperature-sensitivefreight.BothcompaniesconductedtestrunswithAurora,includingsafetydriverstomonitortheself-drivingtechnologydubbed“AuroraDriver.”Aurora’snewcommercialservicewillnolongerhavesafetydrivers.By

AlexandraSkores,CNNUpdated8:41PMEDT,ThuMay1,2025本課件是可編輯的正常PPT課件1.4.4TheApplicationofVirtualRealityinCross-borderE-commerceTheApplicationofNewCross-borderE-commerceTechnologies1.4Source:/blog/how-new-digital-realities-are-changing-product-development/本課件是可編輯的正常PPT課件謝謝觀看跨境電子商務(wù)雙語(yǔ)教程BilingualCourseofCross-borderE-commerce第二版The2ndEdition本課件是可編輯的正常PPT課件跨境電子商務(wù)雙語(yǔ)教程BilingualCourseofCross-BorderE-Commerce第二版The2ndEdition本課件是可編輯的正常PPT課件2.跨境電商網(wǎng)上開(kāi)店與選品2.Cross-borderE-commerceOnlineShopOpeningandProductionSelection跨境電子商務(wù)雙語(yǔ)教程BilingualCourseofCross-BorderE-Commerce第二版The2ndEdition本課件是可編輯的正常PPT課件目錄CONTENTSOverviewofCross-borderE-commerceCompanyRegistration跨境電商公司注冊(cè)概述2.1Cross-borderE-commercePlatformSelectionandShopRegistration跨境電商平臺(tái)選擇與店鋪?zhàn)?cè)2.2Cross-borderE-commerceProductSelection跨境電商選品2.32.跨境電商網(wǎng)上開(kāi)店與選品2.Cross-borderE-commerceOnlineShopOpeningandProductionSelection本課件是可編輯的正常PPT課件Shehasapreliminaryunderstandingofthedevelopmentmode,differentcategoriesofCross-borderE-commerce,aswellasthemajore-commerceplatforms.FacedwiththerapiddevelopmentofCross-borderE-commerceindustry,XiaoweidecidestoregisteraCross-borderE-commercecompanyfirstandopenstorestosellproductsonseveralmainstreamplatforms.But,shehasnoideaoftheregistrationprocessandrelevantpoliciesofCross-borderE-commercecompanies,theselectionofCross-borderE-commerceplatformsandthestoreregistrationprocess,aswellashowtoselectproductsbasedondataanalysis.Lead-inCaseCross-borderE-commerceOnlineShopOpeningandProductionSelection2.XiaoWei’sProblem:本課件是可編輯的正常PPT課件Cross-borderE-commerceOnlineShopOpeningandProductionSelection2.Learningobjectives學(xué)習(xí)目標(biāo)TomastertheregistrationproceduresandrelevantpoliciesforCross-borderE-commercecompanies.TomastertheselectionofglobalmainstreamCrossborderE-commerceplatformsandtheprocessofopeningstores.TobefamiliarwiththestandardsandchannelsforCross-borderE-commerceproductselection.TograspthedataanalysismethodsforCross-borderE-commerceproductselection.KnowledgeObjectives

知識(shí)目標(biāo)本課件是可編輯的正常PPT課件Cross-borderE-commerceOnlineShopOpeningandProductionSelection2.TobeabletocompletetheregistrationofCross-borderE-commercecompanies.Tobeabletoregisterstoresonthird-partyCross-borderE-commerceplatformssuchasAliExpressandAmazon.Toconductdata-drivenproductselectionforCross-borderE-commercebasedonmarketanalysis.Learningobjectives學(xué)習(xí)目標(biāo)SkillObjectives技能目標(biāo)本課件是可編輯的正常PPT課件Cross-borderE-commerceOnlineShopOpeningandProductionSelection2.Tocultivateapatient,meticulous,andrigorousworkstyle.Tocomplywithforeigntradelawsandregulationsanddemonstrateaspiritofself-discipline.Tocultivatelastinginterestinlearningnewknowledgeandskillsandtheabilitytoadapt.Learningobjectives學(xué)習(xí)目標(biāo)Toupholdtheprofessionalethicsofhonestyandcredibility.QualityObjectives素質(zhì)目標(biāo)本課件是可編輯的正常PPT課件

2.1OverviewofCross-borderE-commerceCompanyRegistration跨境電商公司注冊(cè)概述Cross-borderE-commerceCompanyRegistrationProcess2.1.1PoliciesonRegistrationofCross-borderE-commerceCompanies2.1.2IssuesNeedtoPayAttentiononRegistrationofCross-borderE-commerceCompanies2.1.3本課件是可編輯的正常PPT課件Cross-borderE-commercesellersmustfirstregisteracompany,asbusinesslicensesandothercorporateinformationarerequiredforstoreregistrationonmajorplatforms.Alimitedliabilitycompany(LLC)isrecommended,asthisentitytypetypicallyfacilitatessmootherplatformverificationduringtheapplicationprocess.Thematerialsrequiredforcompanyregistrationare:①registeredaddressofthecompany;②companyname,registeredcapital,businessscope(mustincludeimport-exportoperations),andshareholderequitydistribution;③identificationdetailsandphonenumbersofthelegalrepresentative,shareholders,supervi-sors,andfinancemanager.2.1.1Cross-borderE-commerceCompanyRegistrationProcessOverviewofCross-borderE-commerceCompanyRegistration2.1本課件是可編輯的正常PPT課件Oncetheabovedocumentsareprepared,submitanonlineapplicationfornameverification.Afterapproval,formallyfilethebusinessregistrationapplicationandpreparesupportingmaterials.Followingsuccessfulonlinepre-review,submitphysicaldocumentstothemarketregulationauthorityatthescheduledtime.Within5–15workingdays,anoticeofregistrationapprovalwillbeissued.Afterobtainingthelicense,thecompanymustengraveofficialsealsatgovernment-approvedfacilities,includingthecorporateseal,financialseal,contractseal,legalrepresentativeseal,andinvoiceseal,followedbyopeningacorporatebankaccount.Cross-borderE-commercecompaniesshouldapplyforaUSDdenominatedaccounttofacilitateinternationaltransactions.2.1.1Cross-borderE-commerceCompanyRegistrationProcessOverviewofCross-borderE-commerceCompanyRegistration2.1本課件是可編輯的正常PPT課件Post-accountopening,thecompanymustregisterasafor-eigntradeoperatorwiththelocalcustomsauthority.Failuretocompletethisregistrationwillrenderthecompanyineligibleforimport-exportqualifications.AsCross-borderE-commerceenti-tiesareauthorizedforcustomsdeclaration,theymustalsoobtainacustomsdeclarationregistrationcertificate.Additionally,appli-cationsforencrypteddatatransmissionprotocols,declarationidentitycodes,legalrepresentativecards,andoperatorcardsarerequiredtocomplywithcustomsprocedures.2.1.1Cross-borderE-commerceCompanyRegistrationProcessOverviewofCross-borderE-commerceCompanyRegistration2.1本課件是可編輯的正常PPT課件OnDecember10,2018,theGeneralAdministrationofCustomspromulgatedtheAnnouncementontheSupervisionofCross-borderE-commerceRetailImportandExportCommodities(GACCAnnouncementNo.194of2018).

OnDecember29,2018,theGeneralAdministrationofCustomspromulgatedtheAnnouncementoftheGeneralAdministrationofCustomsonMattersConcerningtheAdministrationofCustomsRegistrationofCross-borderE-commerceEnterprises(GACCAnnouncementNo.219of2018).2.1.2PoliciesonRegistrationofCross-borderE-commerceCompaniesSource:/OverviewofCross-borderE-commerceCompanyRegistration2.1本課件是可編輯的正常PPT課件

ThemainqualificationsforCross-borderE-commercefilingare:①thefilingentitymustbeadomesticallyregisteredcompany;overseascompaniesmustappointadomesticagenttohandleoperations;②thecompanymustholdimport-exportlicenses;③e-commercecompaniesmustmaintainanonlinestorepresence.MaterialsrequiredforCross-borderE-commercefilinginclude:①corporatebusinesslicense;②officialcompanyseal;③legalrepresentative’sidentificationdocument;④URLoftheonlinestore.2.1.3IssuesNeedtoPayAttentiononRegistrationofCross-borderE-commerceCompaniesOverviewofCross-borderE-commerceCompanyRegistration2.1本課件是可編輯的正常PPT課件Thefilingofcross-borderE-commercerequiresnotonlycorporatefiling,butalsocommodityfiling.Uponcompletion,companiesobtainthefollowingqualifications:

①authorizationtoopenstoresonCross-borderE-commerceplatforms;②customsdepartmentregistration;③inspectionandquarantinedepartmentregistration.2.1.3IssuesNeedtoPayAttentiononRegistrationofCross-borderE-commerceCompaniesOverviewofCross-borderE-commerceCompanyRegistration2.1本課件是可編輯的正常PPT課件

2.2Cross-borderE-commercePlatformSelectionandShopRegistration跨境電商平臺(tái)選擇與店鋪?zhàn)?cè)Cross-borderE-commercePlatformSelection2.2.1ShopRegistrationonAlibaba2.2.2ShopRegistrationonAliExpress2.2.3ShopRegistrationonAmazon2.2.4ShopRegistrationoneBay2.2.5ShopRegistrationonShopee2.2.6本課件是可編輯的正常PPT課件2.2.1Cross-borderE-commercePlatformSelectionCross-borderE-commercePlatformSelectionandShopRegistration2.2

A,aplatformspecializinginexportmarketingandpromotion,aidssmallandmedium-sizedenterprises(SMEs)inexpandinginternationaltrade.Builtontheworld’sleadingB2Be-commerceplatform,itpromotessuppliers’businessesandproductstogeneratetradeleadsandorders.Itremainsoneofthetoponlineplatformsforexportenterprisestoengageininterna-tionaltrade.ASource:/本課件是可編輯的正常PPT課件2.2.1Cross-borderE-commercePlatformSelectionCross-borderE-commercePlatformSelectionandShopRegistration2.2

AliExpress,anonlinetradingplatformunderAlibabaGroupforglobalmarkets,iswidelyreferredtoasthe"internationalver-sionofTaobao".Sellersonthisplatformcanreachnearlyanycountryimaginable.Sinceitslaunchin2010,afteroveradecadeofrapidgrowth,AliExpressnowfeatures44productcategoriesand18languagesites.ItisChina’ssoleCross-borderE-com-merceB2Cretailplatformcoveringallcountriesandregionsalongthe"BeltandRoad"Initiative,withoperationsinover230countriesandregionsglobally.2.AliExpressSource:本課件是可編輯的正常PPT課件2.2.1Cross-borderE-commercePlatformSelectionCross-borderE-commercePlatformSelectionandShopRegistration2.2

Foundedin1995,Amazonisthelargeste-commercecompanyintheU.S.,headquarteredinSeattle,Washington.Asoneofthepioneersine-commerce,Amazoninitiallyspecializedinonlinebooksalesandhasnowbecometheworld’sonlineretailerwiththebroadestproductrangeandthesecond-largestinternetenterpriseglobally.AsofJune2024,Amazonoperates21globalmarketplaces,supportedbyalogisticsnetworkof175oper-ationalcentersworldwide,deliveringtonearly200countriesandregions.3.AmazonSource:/本課件是可編輯的正常PPT課件2.2.1Cross-borderE-commercePlatformSelectionCross-borderE-commercePlatformSelectionandShopRegistration2.2Foundedin1995andheadquarteredinSiliconValley,California,eBayistheworld’slargestC2Cplatform.eBayisanonlineauctionandshoppingmarketplacewhereusersgloballycanbuyandsellitems.4.eBaySource:/本課件是可編輯的正常PPT課件2.2.1Cross-borderE-commercePlatformSelectionCross-borderE-commercePlatformSelectionandShopRegistration2.2LaunchedinSingaporein2015,ShopeeisaCross-borderE-commerceplatformprimarilytargetingSoutheastAsiancountries.5.ShopeeSource:/index.html本課件是可編輯的正常PPT課件2.2.2ShopRegistrationonAlibabaCross-borderE-commercePlatformSelectionandShopRegistration2.2【Step1】OpentheofficialwebsiteofAlibabaInternationalStation,clickthe"Signup"buttonintheupperrightcornerofthehomepagetoentertheregistrationprocess.【Step2】Ontheregistrationpage,fillinbasicinformationsuchascountry/region,email,password,confirmpassword,phonenumber,companyname,fullname,companyaddress,etc.,andclickthe"Createanaccount"buttontoenterthenextstep.【Step3】Verifyemail.【Step4】Aftertheveri?cationiscompleted,anAlibabaac-countissuccessfullyregistered.Afterloggingintotheaccount,completethecompany’sinformation.【Step5】Entertheaccounthomepage,click"ShopMan-agement"→"ManageCompanyInformation",selectthecom-pany’s"BusinessModel",andclick"Next"button.【Step6】Provide"BasicCompanyDetails""ManufacturingCapability""ExportCapability""CertificateCenter""CompanyIntroduction"ofthecompany(seeFigure2-12).Afterfillinginalltherequiredinformation,clickthe"Submit"button.Ittakesoneworkingdaytoreviewthecompanyinformationaftersubmission.【Step7】Afterthecompanyinformationhasbeenapproved,theproductcanbereleased.Click"Products"→"Postanewproduct".本課件是可編輯的正常PPT課件2.2.3ShopRegistrationonAliExpressCross-borderE-commercePlatformSelectionandShopRegistration2.2【Step1】OpenthewebsiteofAliExpress,clickthe"Signin"buttontoentertheregistrationprocess.【Step2】Ontheregistrationpage,selectthe"Country"wherethecompanyisregistered.【Step3】Fillinbasicinformationsuchas"Country/RegionofCompanyRegistration""Emailaddress""Setupanaccountpassword""BindPhoneNumber",thenclickthe"Registration"button.【Step4】Verifyemail.【Step5】Conductenterprisereal-nameauthentication.Bothcorporateandindividualusersareeligibleforauthentication.Cor-porateauthenticationcanbecompletedthroughtwomethods:au-thorizationviaacorporateAlipayaccountorauthorizationviathelegalrepresentative’sAlipayaccount.【Step6】AfterloggingintothecorporateAlipayaccountforauthentication,clickthe"Next"button.【Step7】Applyformajorbusinesscategories.Basedonthecompany’soperationaldirection,applyforauthorizationforma-jorbusinesscategories.【Step8】Afterdeterminingthemajorbusinesscategory,paythesecuritydepositcorrespondingtotheproductsinthatcate-gory.Forexample,thesecuritydepositstandardfortheapparelcategoryisCNY10,000.【Step9】AfterpayingthesecuritydepositandpassingthereviewbytheAliExpressplatform,theoperationalaccountcanbeactivatedtolistproductsandstartmanagingthestore.本課件是可編輯的正常PPT課件2.2.4ShopRegistrationonAmazonCross-borderE-commercePlatformSelectionandShopRegistration2.2【Step1】VisittheofficialAmazonwebsite,clickthe"GotoSiteRegistration"button,andselectdifferentcountrysitesforregistration.Duringtheregistrationprocess,allinformationmustbefilledinEnglishorpinyin.【Step2】Fillin"YourName""EmailAddress""Password"etc.,thenclickthe"CreateYourAmazonAccount"button.【Step3】Verifytheemailaddress,andfollowedbytwo-stepverification.【Step4】Fillin"CompanyAddress""BusinessType""BusinessNameforStateorFederalGovernmentRegistration",thenclickthe"AgreeandContinue"button.【Step5】Enter"Businessinformation"(BasicCompanyInformation,Primarycontactpersoninformation)and"Sellerinfor-mation",andprovideaphonenumberandkeepthelineopentoawaitphoneverification.Atthispoint,theaccountregistrationiscomplete.本課件是可編輯的正常PPT課件2.2.5ShopRegistrationoneBayCross-borderE-commercePlatformSelectionandShopRegistration2.2【Step1】VisittheofficialeBaywebsite,clickthe"Register"button,andnavigatetotheeBayregistrationpage.【Step2】Enteryourmobilephonenumberandconfirm,thenclickthe"SendSMSNow"button.【Step3】Afterloggingin,reviewandconfirmtheplatformterms,thenclickthe"Continue"button.【Step4】LogintoyoureBayaccount,goto"MyeBay"→"Account"→"PayPalAccount"→"LinktoMyPayPalAccount".【Step5】EnteryourPayPalaccountcredentialstocompletetheassociationbetweentheeBayaccountandPayPalaccount.Atthispoint,theregistrationofaneBaystoreiscomplete.本課件是可編輯的正常PPT課件2.2.6ShopRegistrationonShopeeCross-borderE-commercePlatformSelectionandShopRegistration2.2【Step1】VisittheofficialShopeewebsite,clickthe"Ap-plyNow"button,andnavigatetotheregistrationinterface.【Step2】Clickthe"FillinApplicationForm"buttontocre-ateamasteraccount.【Step3】Setlogincredentials.Entera"LoginName"and"Password",thenclickthe"Next"button.【Step4】Setbasicinformation.Fillin"PhoneNumber"and"Email",thenclickthe"Next"button.【Step5】Verifythephonenumberbyenteringtheverificationcode.【Step6】Completethemasteraccountapplication.Clickthe"LoginNow"buttontoaccessthemasteraccount,thenclickthe"ApplyforEntryNow"button.【Step7】Completethemasteraccountapplication.Clickthe"LoginNow"buttontoaccessthemasteraccount,thenclickthe"ApplyforEntryNow"button.【Step8】AfterfillingincompanyinformationandstoreIn-formation(Figure2-43),submittheentryapplication.Theplat-formwillreviewthequalificationswithin5workingdays.Uponapproval,sellerswillreceivearegistrationinvitationemailtocompletestoreregistrationviatheemailinstructionsandconfig-urelogisticsandpaymentmethodsaccordingtoeachsite’sregu-lations.Atthispoint,thestoreregistrationissuccessful,andsellerscanlistnewproduct.本課件是可編輯的正常PPT課件

2.3Cross-borderE-commerceProductSelection跨境電商選品BasicKnowledgeforCross-borderE-commerceProductSelection2.3.1DataAnalysisforCross-borderE-commerceProductSelection2.3.2ChannelsforCross-borderE-commerceProductSelection2.3.3本課件是可編輯的正常PPT課件

Productselectionreferstotheselectionofproductsfromthesupplymarkettomeettheneedsofthetargetmarket.Ononehand,theselec-tionshouldbeguidedbythedemandofthetargetmarket;ontheotherhand,itshouldalsoinvolveselectingfromalargenumberofsupplymarketsthegoodswhosequality,price,andappearancebestmeettheneedsofthetargetmarket.2.3.1BasicKnowledgeforCross-borderE-commerceProductSelectionCross-borderE-commerceProductSelection2.3選品Prodductselection復(fù)購(gòu)率高Highrepurchaserate利潤(rùn)率高Highprofitmargin易于運(yùn)輸Easytotransport合法合規(guī)Legalcompliance市場(chǎng)潛力大Greatmarketpotential價(jià)格合理Reasonableprice售后簡(jiǎn)單Simpleafter-salesservicce

本課件是可編輯的正常PPT課件Dataanalysisinvolvesex-tracting,analyzing,andmonitoringbusinessdataatvariousopera-tionalstages,enablingdatatoserveasaneffectivefoundationformanagerialdecisionsandemployeeexecution.Intermsofdatasour