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Honda
廣告解讀制作者:希希QuestionsforDiscussion:1、What'stheChinesemeaningofHonda?2、DoyouknowthesloganofHonda?Honda本田雅閣汽車Slogan:Wemake
itsimplebrandnameNote:ItreferstocarFeature:simple讓一切變得更簡單QuestionsforDiscussion:3、What'stheAdvertisementTitleofHonda?4、What'sthefeatureofAdvertisementTitleofHonda?AdvertismentTitle:Willitdriveeveryonebacktothedrawingboard?Note:ItreferstoHonda它會使每個人都帶回繪圖板嗎?QuestionHeadlineAnalyse(1)arouseone'scuriosity(2)easyforconsumerstoacceptQuestionHeadline(Honda)Review:(1)arouseone'scuriosity(2)easyforconsumerstoacceptdrive:toforcesbdrawingboard:youcoulddesignsthasyoulikeTranslationpractice:WhenweintroducedtheHondaAccord,wethoughtitwastheperfectcarforthetime.當我們介紹本田雅閣時,我們認為它是當時最完美的汽車。Sentenceanalysis:WhenweintroducedtheHondaAccord,wethoughtitwastheperfectcarforthetime.adverbialclauseoftimeNote:wethought(that)...objectclauseSentenceanalysis:WhenweintroducedtheHondaAccord,wethoughtitwastheperfectcarforthetime.Note:(1)itmodifiesHonda(2)forthetime=atthattimeTranslationpractice:Othersmusthavethoughtso,too.Becauseeveryonehastriedtoimproveonit.其他人肯定也這么想。因為每個人都在努力改進。Sentenceanalysis:Othersmusthavethoughtso,too.Becauseeveryonehastriedtoimproveonit.WhenweintroducedtheHondaAccord,wethoughtitwastheperfectcarforthetime.Sentenceanalysis:Othersmusthavethoughtso,too.Becauseeveryonehastriedtoimproveonit.HondaSentenceanalysis:Othersmusthavethoughtso,too.Becauseeveryonehastriedtoimproveonit.Note:(1)improveon對......改進(2)InEnglishAdvertisement,thefirstletterof“because”canbecapitalizedinasinglesentence.Translationpractice:Finallysomebodyhasimprovedonit.Wehave.終于有人改進了。就是我們了。Sentenceanalysis:Finallysomebodyhasimprovedonit.Wehave.Note:Inthesesentences,“wehave”is“wehaveimprovedonit”.Itisusedasanemphasis.Translationpractice:For1982,HondaintroducesthenewAccord.StillsimplyaHonda,butalsoanewlystyledcar.1982年,本田推出了新雅閣。仍然是一輛本田,但它是一輛新型汽車。Sentenceanalysis:For1982,HondaintroducesthenewAccord.StillsimplyaHonda,butalsoanewlystyledcar.BrandNameNote:notonly...butalso...Translationpractice:ThenewAccordisroomierinsideandlongeroutside.Itridessmootherandhandlesbetter.新雅閣的內部空間更大,外部更長。它騎起來更平穩(wěn),操控性更好。ThenewAccordisroomierinsideandlongeroutside.Itridessmootherandhandlesbetter.QuestionsforDiscussion:5、Whatisthebasicformoftheword“roomier”?Note:roomy(adj.):havingalotofspaceinside寬敞的;寬大的Eg.asurprisinglyroomycar出奇寬敞的汽車ThenewAccordisroomierinsideandlongeroutside.Itridessmootherandhandlesbetter.QuestionsforDiscussion:Sentenceanalysis:ThenewAccordisroomierinsideandlongeroutside.Itridessmootherandhandlesbetter.largeinside;movearoundfreelyandcomfortably.ThenewAccordisroomierinsideandlongeroutside.Itridessmootherandhandlesbetter.QuestionsforDiscussion:6、Whatisthefunctionoftheword“and”?Contrast.ThenewAccordisroomierinsideandlongeroutside.Itridessmootherandhandlesbetter.QuestionsforDiscussion:7、Whichfigureofspeechdoesthesentenceuse?Note:Parallelism.(similarstructureorfeature)ThenewAccordisroomierinsideandlongeroutside.Itridessmootherandhandlesbetter.QuestionsforDiscussion:7、Whichfigureofspeechdoesthesentenceuse?Note:Rhyme.(awordthathasthesamesoundorendswiththesamesoundasanotherword)Translationpractice:Thegasmileageisbetter,too.Withthe5speed,agallonofgastakesyouanEPAestimated30miles,andestimated41mileshighway.汽油里程也更好。在5速的情況下,一加侖汽油可以用于環(huán)保署估計的30英里和41英里的高速公路。Sentenceanalysis:Withthe5speed,agallonofgastakesyouanEPAestimated30miles,andestimated41mileshighway.AdverbialofAccompanySentenceanalysis:Withthe5speed,agallonofgastakesyouanEPAestimated30miles,andestimated41mileshighway.postpositiveattributesanEPATranslationpractice:Use30mpgforcomparison.Yourmileagemayvaryaccordingtoweather,speedorlengthoftrip.與使用30加侖進行比較。您的里程數可能會因天氣、速度或旅行時間的不同而有所不同。WordStudy:Use30mpgforcomparison.Yourmileagemayvaryaccordingtoweather,speedorlengthoftrip.Note:mpg(abbr.):milespergallon(usedforsayinghowmuchpetrol/gasavehicleuses)每加侖燃料所行英里數;英里每加侖WordStudy:Use30mpgforcomparison.Yourmileagemayvaryaccordingtoweather,speedorlengthoftrip.Note:mileage:(U/C)
(usuallysingular)
英里里程thedistancethatavehiclehastravelled,measuredinmilesMyannualmileageisabout10000.我一年的行駛里程大約為1萬英里。ausedcarwithoneownerandalowmileage只經過一人之手且行駛里程少的舊汽車Thecarrentalincludedunlimitedmileage,butnotfuel.汽車租金不限里程,但不包括燃油費。IgetamileageallowanceifIusemycarforwork(=anamountofmoneypaidforeachmileItravel).如果我因公開自己的車,就有一筆里程補貼。usuallysingularTranslationpractice:Californiafigureswillbeafewmilespergallonlower.Andyoucanexpectactualhighwaymileagetobeless.加州的里程將每加侖少幾英里。你可以預期實際的公路里程會更少。WordReview:few表示“幾乎沒有”,具有否定意義。afew表示“一些,有幾個”,具有肯定意義。Thereareafewapplesonthetable.桌子上有幾個蘋果。Therearefewapplesonthetable.桌子上幾乎沒蘋果。兩者+可數名詞Translationpractice:YoucanalsoexpectthetotaleconomythathasmadeHondacarsfamousthroughtheyears.你也可以預料到,這些年來本田汽車聲名鵲起的整體經濟。Sentenceanalysis:YoucanalsoexpectthetotaleconomythathasmadeHondacarsfamousthroughtheyears.AttributiveClauseAntecedentSentenceanalysis:YoucanalsoexpectthetotaleconomythathasmadeHondacarsfamousthroughtheyears.Note:makeHondacarsfamouspredicateverbobjectobjectcomplement考點提煉:“make+賓語+賓補”結構:①make+賓語+adj.使......變得......e.g.Musicmakesyourlifecolorful.②make+賓語+n.使......成為......e.g.Wemadehimourmonitor.③make+賓語+dosth.使,讓e.g.Youcanmakethatdreamcometrue.④make+賓語+done使......(在這種結構中,賓語往往是反身代詞,賓語和賓補之間是邏輯上的動賓關系)使自己被別人......e.g.Thespeakerraisedhisvoiceinordertomakehimselfheard.⑤make+it(形式賓語)+n./adj.+todosth./that...(真正的賓語)e.g.Translationpractice:AnditstillhasHonda'sprovenfront-wheeldriveandtransverse-mountedengine.它仍然擁有本田久經考驗的前輪驅動和橫向安裝的發(fā)動機。WordStudy:AnditstillhasHonda'sprovenfront-wheeldriveandtransverse-mountedengine.Note:(1)proven(adj.)[onlybeforenoun]:被證明的;已證實的testedandshowntobetrueItisaprovenfactthatfluoridestrengthensgrowingteeth.氟化物可以強化生長中的牙齒,這是已證明的事實。WordStudy:AnditstillhasHonda'sprovenfront-wheeldriveandtransverse-mountedengine.Note:(2)front-wheel(n.):前輪(3)drive[C,U]:傳動(或驅動)裝置theequipmentinavehiclethattakespowerfromtheenginetothewheelsEg.thedriveshaft驅動軸WordStudy:AnditstillhasHonda'sprovenfront-wheeldriveandtransverse-mountedengine.Note:(4)transverse-mounted(n.):橫向安裝(5)engine(n.):thepartofavehiclethatproducespowertomakethevehiclemove發(fā)動機;引擎Eg.adiesel/petrolengine柴油/汽油發(fā)動機Translationpractice:Thereisonemorethingthathasn'tcharged.Hondaquality.Wecontinuallygobacktothedrawingboard.Tostayahead.還有一件事沒有收費——本田自身的品質。我們不斷地將技術保持如同繪圖板一樣——保持領先。Sentenceanalysis:Thereisonemorethingthathasn'tcharged.Hondaquality.Wecontinuallygobacktothedrawingboard.Tostayahead.Note:Intheabovesentences,thesetwored
periodsareservedastwodashes.(indicatesastatement)Sentencea
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